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Marketing ARCHIVE

One in Five Permission-Based E-mails Filtered: Return Path  Apr 04, 2006 11:54 PM By Ken Magill

An average of 20.5% of permission-based e-mails in the second half of 2005 either ended up in recipients

Study: Poorly Managed Customer Data Lead to Lost Revenue  Apr 02, 2006 7:49 AM By MCM staff

Businesses worldwide lose an estimated 6% of annual revenue due to poor management of customer data, according to a survey into global data quality by QAS, a division of Experian’s Marketing Services Business. In comparison, businesses in the United States admit to losing 7.3% of revenue.

Take action on data  Apr 01, 2006 10:30 PM By Tim Parry

In a world of algorithms, linear models, and neural network models, multichannel merchants often ask the same question: Now that we have data on our customers,

Multichannel system challenges  Apr 01, 2006 10:30 PM By Curt Barry

You’re the CIO of a multichannel company and responsible for the following: a retail merchandising and planning system that runs on IBM’s iSeries processor

Straight to the Source  Apr 01, 2006 10:30 PM By John Fischer

Keith Kaczanowski, the vice president of supply chain management for Brady Corp., took on an added job responsibility last year. He led a team of about

Maximizing Online B2B Sales Revenues by Delivering a Smarter Online Buying Experience  Apr 01, 2006 10:30 PM By MCM staff

Download this free whitepaper to sort through the confusion in the world of online commerce and find the path to stepped revenue and sales growth. Learn how to follow the lead of successful B2B companies that have established best practices and implemented technologies that enable sales & promotion strategies to be executed, tested and measured.

Simplifying S&H  Apr 01, 2006 10:30 PM By Mark Del Franco

For direct merchants, there’s no escaping shipping and handling charges. You have to pay the shipper to deliver the goods to your customers, and generally

Technology Calling  Apr 01, 2006 10:30 PM By MCM staff

Within the contact center space, voice over Internet protocol (VoIP) has been hyped a long time, says Gary Barnett, the Chicago-based chief technology

E-mail Metrics That Matter  Apr 01, 2006 10:30 PM By Ken Magill

What should you be measuring in your e-mail acquisition and retention campaigns? Click rates? Open rates? Revenue per e-mail? E-mail metrics have been

Is this really a catalog?  Apr 01, 2006 10:30 PM By Herschell Gordon Lewis

The cover of a catalog says, with ruthless competitive truth: Whatever it is, you can get it on eBay. Oh, eBay has a catalog? You bet it does, and it’s






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