MULTICHANNEL MERCHANT » MARKETING
WAREHOUSE FOR LEASE. Offers cooking, laundry, and babysitting services. No, that ad hasn’t run (yet), but the day when it might may not be too far off.
Consumer spending may be picking up. But not so capital spending in most business sectors. According to Investor’s Business Daily, nonresidential fixed
The minute she walked into my office, I knew she was trouble. Trouble, with a capital T, and that rhymes with C, and that stands for CRM. Before I even
Despite the paltry number of deals in the first quarter 13, compared with 18 last year some observers are gearing up for a whirlwind of mergers and acquisitions.
Catalogers looking to implement a customer-centric database marketing program (and who isn’t?) face two big hurdles: consolidating transactional data
Betty Crocker is, of course, a model homemaker. And now database models play a large role in the circulation strategy of the Minneapolis-based catalog
The conventional wisdom behind multichannel marketing is that the more points of contact you have with customers, the more likely they are to buy. So
(Direct Newsline) It was a tough way to start the morning. How would you like to walk into a session and hear a speaker calling you “a piranha that will
(Direct Newsline) The way a marketer approaches merchandising on their site can make or break the customer experience, said Donna Lucolano, president
Doing business overseas may not seem like an attractive proposition right now, but companies have no qualms about using offshore call centers, according