Marketing ARCHIVE

Fashion Sense  Nov 01, 2004 10:30 PM By Rama Ramaswami

WE ADMIT IT: The Web site of eFashion Solutions LLC may look a little too pretty for hard-core techies. Once you download the required Macromedia Flash

Live from DMA Annual: Creative Integration  Oct 18, 2004 8:36 PM By Sherry Chiger

New Orleans–Keeping creative consistent across channels has long been a cornerstone of multichannel branding.

Live from Shop.org: Creating Multichannel, Not Multiple Channel, Retailers  Oct 08, 2004 1:02 AM By Heather Retzlaff

Anaheim, CA–According to Monica Luechtefeld, executive vice president of Office Depot, catalogers and retailers both need to be multichannel, not multiple channel.

Connect the dots  Oct 01, 2004 9:30 PM By Rama Ramaswami

In the world of logistics IT, what a difference two years haven’t made! This year’s respondents to O+F’s benchmark survey of information technology voice

Salary Survey  Sep 01, 2004 9:30 PM By MCM staff

Catalog Marketing manager, business-to-business Equivalent to a product manager in a consumer packaged goods environment, the marketing manager for a

A Day in the Life of a Catalog Merchant  Aug 15, 2004 9:30 PM By Paul Miller

We all know that cataloging is a merchandise-driven business and that finding fresh product is an ongoing concern for catalog merchandisers. As a source

Live from eTail 2004: Breaking Down Multichannel Silos  Aug 04, 2004 5:41 PM By Paul Miller

Hollywood, FL–During her presentation at e-Tail 2004 here, Katie Kean, vice president of the WebSphere Commerce Application and Integration Middleware division for IBM Software Group, discussed some of the key multichannel issues that brick-and-mortar retailers need to consider in running their Websites in conjunction with their other marketing channels.

American Hotel’s Funereal Spin Off  Aug 01, 2004 9:30 PM By Paul Miller

Hotels aren’t the only businesses that buy linens, paper towels, and cleaning supplies. Funeral parlors need many of the same products. So hospitality

The Business of B-to-B Subscriber Files  Jul 01, 2004 9:30 PM By Mark Del Franco

Many catalogers dismiss subscription lists as a profitable way to reach prospects. But for catalogers, particularly business-to-business mailers, that

DC CONFIDENTIAL  Jul 01, 2004 9:30 PM By JIM ISAACS

In the spring of 2003, after enjoying five years of double-digit growth, Benchmark Brands Inc., a Norcross, GA-based multichannel retailer of foot-care






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