MULTICHANNEL MERCHANT » MARKETING
WE ADMIT IT: The Web site of eFashion Solutions LLC may look a little too pretty for hard-core techies. Once you download the required Macromedia Flash
New Orleans–Keeping creative consistent across channels has long been a cornerstone of multichannel branding.
Anaheim, CA–According to Monica Luechtefeld, executive vice president of Office Depot, catalogers and retailers both need to be multichannel, not multiple channel.
In the world of logistics IT, what a difference two years haven’t made! This year’s respondents to O+F’s benchmark survey of information technology voice
Catalog Marketing manager, business-to-business Equivalent to a product manager in a consumer packaged goods environment, the marketing manager for a
We all know that cataloging is a merchandise-driven business and that finding fresh product is an ongoing concern for catalog merchandisers. As a source
Hollywood, FL–During her presentation at e-Tail 2004 here, Katie Kean, vice president of the WebSphere Commerce Application and Integration Middleware division for IBM Software Group, discussed some of the key multichannel issues that brick-and-mortar retailers need to consider in running their Websites in conjunction with their other marketing channels.
Hotels aren’t the only businesses that buy linens, paper towels, and cleaning supplies. Funeral parlors need many of the same products. So hospitality
Many catalogers dismiss subscription lists as a profitable way to reach prospects. But for catalogers, particularly business-to-business mailers, that
In the spring of 2003, after enjoying five years of double-digit growth, Benchmark Brands Inc., a Norcross, GA-based multichannel retailer of foot-care