Marketing ARCHIVE

Financial Reports: PC Mall, Cabela’s  Feb 19, 2005 3:52 AM By MCM staff

Annual income falls 66% at computer reseller PC Mall but rises 27% at outdoor sporting gear merchant Cabela’s

Live from eTail 2005: REI’s Channel Integration Tips  Feb 17, 2005 2:08 PM By Melissa Dowling

One size don’t not fit all when it comes to channel integration, said Joan Broughton, vice president of multichannel programs for outdoor products marketer Recreational Equipment Inc. (REI).

Live from Catalog on the Road: Time to Make a Deal?  Feb 11, 2005 6:51 AM By Melissa Dowling

If you’re looking to sell your multichannel marketing business, you may be in luck. According to Michael Petsky, CEO of New York-based investment bank Petsky-Prunier, dozens of private equity groups are actively seeking to acquire multichannel merchants. “Strategic buyers are becoming more aggressive,” he said.

Sneak Peak: The Year in E-mail Marketing  Feb 08, 2005 12:17 AM By MCM staff

2004 presented e-mail marketers with many new challenges while confirming the value and significance of the email channel. What happened with e-mail medium in 2004? Were response rates up or down? How did consumer perceptions of email change or evolve? How have technology solutions and federal legislation impacted the volume of spam?

Sharper Image Adds Another Channel—a TV Channel  Feb 03, 2005 3:29 AM By Margery Weinstein

The Web, 149 stores, and 85 million catalogs annually aren

Retailers’ 2005 Focus: Supply Chain Efficiency, Says Study  Feb 03, 2005 12:35 AM By Jeff Morris

How to get closer to the customer? Increase supply chain efficiency, say retailers — and that’s what many will focus on this year, according to a new study. “Retail Horizons: Benchmarks for 2004, Forecasts for 2005,” reveals that the majority of retailers cite supply chain optimization as a priority initiative for getting closer to the customer. This third annual study by the NRF Foundation, the research and education arm of the National Retail Federation, and BearingPoint Inc., a business consulting, systems integration and managed services firm based in McLean, VA, surveyed more than 300 retailers from a wide assortment of department, specialty, apparel, grocery, and home center stores.

TALES FROM THE FRONT  Feb 01, 2005 10:30 PM By MCM staff

Neiman Marcus zaps zeppelin rumors Alert the media: Actor John Travolta did not order a Zeppelin NT from the Neiman Marcus holiday catalog. In early December

APOCALYPSE NOW  Feb 01, 2005 10:30 PM By Jeff Morris

You love reading predictions admit it and we love making them. And the good thing is, we’re not always wrong! For instance, in this space in a February

BENCHMARK 2005 MARKETING  Feb 01, 2005 10:30 PM By Sherry Chiger

Thomas Jefferson declared that information is the currency of democracy. More recently, U.S. general Gordon Sullivan said, Information is the currency

The Five Keys to Successful Integrated Marketing  Jan 31, 2005 9:24 PM By MCM staff

If you take a deeper look at






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