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Marketing ARCHIVE

Williams-Sonoma and CBS Cook Up a Deal  Aug 11, 2005 4:47 AM By Margery Weinstein

San Francisco-based kitchenware cataloger/retailer Williams-Sonoma will be treating customers to a preview of the fall season

Live from List Vision: Internet Changes List Business  Aug 05, 2005 5:45 PM By Jim Emerson

(Direct) New York–Online direct marketing is growing faster than the list business is keeping up. Can-Spam e-mail list regulations and Internet service providers are shaping the future of the list business.

Beating the category killers  Aug 01, 2005 9:30 PM By Margery Weinstein

Today’s bigger is better retail mentality, the growing popularity of comparison-shopping Websites, and the onslaught of marketers offering low prices

6th annual i.merchant awards  Aug 01, 2005 9:30 PM By MCM staff

When we started the I.Merchant Awards in 1999, e-commerce was still in its infancy. While some might say the medium has barely learned to walk, we argue

Co-ops kick it up a notch  Aug 01, 2005 9:30 PM By Mark Del Franco

Consumer catalogers’ love affair with cooperative databases is still going strong. Not only are marketers continuing to use co-ops for a significant percentage

Speaking to the Hispanic market  Aug 01, 2005 9:30 PM By MCM staff

Without question, the Hispanic market is in hypergrowth mode. The U.S. Census Bureau estimates that 43 million Americans one in seven are Hispanic. And

Click-to-Callback Eases Multichannel Operations  Jul 28, 2005 1:43 AM By Rama Ramaswami

Your Web sales are doing great, but like many retailers, you

What You Can Learn from “The Fantastic Four”  Jul 13, 2005 7:35 PM By Debra Ellis

The movie

Lights, Camera, Campaign!  Jul 01, 2005 9:30 PM By MCM staff

Developing a seasonal campaign a multichannel, multiple-impression integrated marketing effort designed to run across an entire season is akin to making

TUNING IN  Jul 01, 2005 9:30 PM By Shari Altman

Catalogers and retailers have traditionally shied away from direct response television (DRTV) and direct response radio for a number of reasons. Many






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