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Marketing ARCHIVE

Hanover Subsidiary Did Not Deceive: Appeals Court  Oct 20, 2005 5:10 AM By Ken Magill

Hanover Direct subsidiary Brawn of California did not engage in a deceptive business practice by charging customers a $1.48

Live from DMA05: Manage That Merchandise  Oct 19, 2005 11:03 PM By Melissa Dowling

Atlanta–You can move substantial profit to–or from–your bottom line through properly controlled inventory, according to consultant George J. Mollo Jr., principal of consulting firm GJM Associates.

A Smart Search for the Perfect Scare  Oct 19, 2005 8:55 PM By Brian Quinton

It

DMA Mandates E-mail Authentication  Oct 19, 2005 3:07 AM By MCM staff

The board of directors of the Direct Marketing Association voted to require all
DMA members to use e-mail identification and
authentication protocols.

Toy Story  Oct 01, 2005 9:30 PM By Mark Del Franco

The past few years have been anything but fun and games for New York-based cataloger/retailer FAO Schwarz. The purveyor of upscale toys survived two bankruptcies

LOYAL SUBJECTS  Oct 01, 2005 9:30 PM By Shari Altman

Periodically I get calls from prospective clients stating that they want to start a loyalty program or club. When I start probing to understand what they

Good calls for Wine Enthusiast  Oct 01, 2005 9:30 PM By Margery Weinstein

In July 2004, Elmsford, NY-based wine accessories cataloger The Wine Enthusiast tried something it had never done before: an outbound telemarketing campaign

Keeping it real  Oct 01, 2005 9:30 PM By Ken Magill

The Internet’s biggest mailbox providers, including Yahoo!, Microsoft, and AOL, are moving ahead with sender authentication solutions that will affect

Forecasting Profits  Oct 01, 2005 9:30 PM By Margery Weinstein

Selecting the merchandise that customers want to buy is fundamental to your business’s success. So is ordering the correct amount of that merchandise.

Taking Credit  Oct 01, 2005 9:30 PM By Margery Weinstein

Given the proliferation of credit cards and that so many consumers are already saddled with debt, you may wonder whether it’s worth your while to offer






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