Marketing ARCHIVE

An Easy Call to Make  May 01, 2003 9:30 PM By Rama Ramaswami

Doing business overseas may not seem like an attractive proposition right now, but companies have no qualms about using offshore call centers, according

Catalog Copy: Waking Up to the New World of Catalogs  Apr 15, 2003 9:30 PM By Herschell Gordon Lewis

Montgomery Ward? Who’s he? That was a question asked at a catalog seminar a few months ago. The venerable icons of the past, such as Montgomery Ward,

Operations and Management: Systems Then and Now  Apr 15, 2003 9:30 PM By Ernie Schell

The catalog management software (CMS) systems on the market in the early 1980s were outgrowths of systems that catalogers had written inhouse or contracted

Terno: Still Getting It Done  Apr 01, 2003 10:30 PM By Ernie Schell

TERNOVELOCITY IS A SYSTEM to reckon with. This is a system that benefits greatly from the breadth and depth of its experience in the direct commerce field.

DIRECT-TO-CUSTOMER FULFILLMENT SOFTWARE 2003 REVIEW  Apr 01, 2003 10:30 PM By Curt Barry

The direct-to-customer software marketplace is a mature industry whose current trends will mark its direction for the next few years. Though sales of

Sneaker Solution  Apr 01, 2003 10:30 PM By MCM staff

IN THE FIERCELY COMPETITIVE, uncertain world of Internet liquidation, Overstock.com uses what COO James Hyde calls the sneaker solution to keep the warehouse

The ‘Breck’ of Breck’s Dies  Apr 01, 2003 10:30 PM By MCM staff

Luther Adams “Bo” Breck, the fifth-generation Breck of the Breck

Live from NEMOA: Integration Key on Most Multichannel Fronts  Mar 26, 2003 10:30 PM By Paul Miller

Cambridge, MA–Jewelry, gifts, and home decor cataloger/retailer Ross-Simons

Live from Insight 2003: Abacus B2B Alliance Nears ‘Critical Mass’  Mar 05, 2003 10:30 PM By Paul Miller

New York

Live from Insight 2003: Abacus B2B Alliance Nears ‘Critical Mass’  Mar 05, 2003 10:30 PM By Paul Miller

New York






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