MULTICHANNEL MERCHANT » MARKETING
Marketers that use e-mail tend to view spam filters as a villain. But Michael Sippey, managing director of e-mail marketing agency Quris, told attendees at the DMD New York conference that such thinking is wrong.
The Internet may someday supplant the need for a print catalog, but that day is a long way off, according to Tim Ford, president of Chicago-based auto
Business conditions have changed considerably in the two years since we conducted our last study of contact centers, but the latter have been slow to
Since the early days in the industry, data cards have helped catalogers and list brokers determine a list’s counts, demographics, and pricing. The information
After months of year-over-year declines in the number of catalogs received, mailers may well have cut all the circulation they can. At least that’s what
If you’re like most catalogers, you do a great job of obtaining information about your customers often down to the smallest detail of each order. But
In our December 2003 issue, we listed service providers offering consumer cooperative databases (Who’s Who Among Consumer Co-op Databases). With the March
E-commerce today represents almost 4% of retail sales. Marketers are compelled not only to compete in this channel but to strive for best-in-class execution.
The concept of customer relationship management (CRM) is simple: The integration of people, processes, and technology helps a company effectively manage
For a large business-to-business cataloger say $500 million in sales a field sales visit costs about five times more than a telemarketing call and 100