MULTICHANNEL MERCHANT » MARKETING
MarketingOct 01, 2006 9:30 PM By Jim Tierney
It was another profitable quarter for the business-to-business and computer marketers tracked for Multichannel Merchant by Wellesley, MA-based investment
MarketingOct 01, 2006 9:30 PM By Tim Parry
New York-based apparel manufacturer Mink Marketing has launched Ella Starr, its first catalog and e-commerce site, targeting African-American and Hispanic
MarketingOct 01, 2006 9:30 PM By MCM staff
What marketing medium is smaller and more portable than a catalog yet nearly as sophisticated as a PC? A browser-equipped cell phone. As Americans have
MarketingOct 01, 2006 9:30 PM By Ernie Schell
As a major component of the multichannel world, retail operations are a prime candidate for integration with the direct (contact center and e-commerce)
MarketingSep 27, 2006 8:32 PM By Mark Del Franco
As the House and the Senate mull the merits of enacting postal reform, it appears that 11th-hour lobbying efforts brought by private-sector package delivery firms over parcel rates could threaten postal reform, according to Jerry Cerasale, senior vice president of government affairs for the Direct Marketing Association in Washington.
MarketingSep 27, 2006 8:28 PM By Mark Del Franco
Lake Champlain Chocolates in October is moving its packaging, warehousing, and shipping divisions into a building down the street from its Burlington, VT, headquarters. Not only is the new 47,000 sq. ft.- location more than double the size of its old distribution center, it’s also a whole lot greener.
MarketingSep 27, 2006 3:31 AM By MCM staff
Following 18 months of shrinking sales and profits, Sharper Image Corp. founder Richard Thalheimer, the merchandising visionary who made high-end gadgetry accessible to the masses, was replaced as chairman/CEO
MarketingSep 26, 2006 5:23 AM By Mark Del Franco
As the House and the Senate mull the merits of enacting postal reform, it appears that 11th-hour lobbying efforts brought by private-sector package delivery firms over parcel rates could threaten postal reform,
MarketingSep 25, 2006 6:53 PM By Jim Coogan
Using two-step catalog requests for customer prospecting is a long-established strategy. But the model is changing rapidly with the influx of Web catalog requests.
MarketingSep 25, 2006 6:42 PM By Caryn L. Gray
How consumer prospect databases require us to change how we think about and execute
o list rental agreements
o the list use approval process
o strategic analyses
o what we learn from the strategic analyses.
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