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MULTICHANNEL MERCHANT » MARKETING
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Bill Nussey is president/CEO of Atlanta-based Silverpop, a provider of e-mail marketing services. We caught up with him last week at the Annual Catalog Conference in Orlando, FL. Here are selected words of wisdom from our conversation
As a multichannel merchant, you have to deal with fraud on many levels, from orders placed with stolen credit cards to employee pilferage in the warehouse.
Selecting a suitable location and property for your distribution center or headquarters isn’t simply a matter of driving around a few neighborhoods and
In the previous column, we discussed best practices for finding and hiring the right employees, focusing on job applications and the interviewing process.
Multichannel marketers gained a wealth of insights and practical techniques at yesterday
Note: This is the second article in an ongoing series on database marketing strategy that will outline an approach to understanding the details of building a world-class database marketing system
Just when you thought you’d mastered CRM, push/pull marketing, relationship marketing, dynamic selling, and whatnot, along comes another buzzword to wrap
Women’s apparel merchant Coldwater Creek sends the 2.5 million customers on its e-mail file roughly two e-mails a month. But a year ago nearly 30% of
by Niko Lutkins
Posted 2 days ago
by Liat Fuchs
Posted 3 days ago