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Marketing ARCHIVE

Navigating the Multichannel MAZE  Jan 01, 2006 10:30 PM By Jonathan Margulies

If the consumer landscape of the 20th century was anchored by stores, bolstered by catalogs, and reshaped by the Internet, then the emergence of the phenomenon

Creating an INTEGRATED MAIL PLAN  Jan 01, 2006 10:30 PM By Steve Trollinger

It’s time for a New Year’s resolution: Integrate your mail plan. Coming off a season in which sales were lighter than anticipated for many multichannel

Risks and rewards of e-mail append  Jan 01, 2006 10:30 PM By Mark Del Franco

E-mail appending–adding e-mail addresses you’ve rented to the postal addresses on your house file–is a tricky proposition. Marketers walk a fine line

The Year in Review: 2005  Dec 28, 2005 2:25 AM By MCM staff

There are two year-end traditions you can count on from the media: a review of the year that

The Alpha Project: End-to-End Measurement  Dec 21, 2005 7:55 PM By Brian Quinton

You may not know what a

FTC: Progress Being Made on Spam  Dec 21, 2005 3:07 AM By Ken Magill

Despite some troubling developments in e-mail since the Can-Spam Act of 2003 went into effect two years ago, the often-derided federal law has resulted in marketers adopting more best practices

Prepare Your Operation to Cope with These Six Trends in 2006  Dec 15, 2005 2:40 AM By Rama Ramaswami

You may be preoccupied with family and friends this holiday season, but don

Six Trends That Will Change the Way You Do Business  Dec 14, 2005 5:14 AM By Debra Ellis

’Tis the season to count blessings, enjoy time with loved ones, and make predictions about the year to come. But let’s leave predictions regarding consumer confidence, the job market, and the stock market to the economists. Those numbers have little effect on individual businesses creating long-term relationships with their customers. Instead, let’s focus on the […]

Still Waiting for That E-mail Avalanche  Dec 07, 2005 6:47 PM By Ken Magill

By now it

FedEx Announces 2006 Rates  Dec 06, 2005 6:02 AM By John Fischer

Effective Jan. 2, Federal Express Corp.






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