Marketing ARCHIVE

Five Experts in Search of an Author  Feb 01, 2004 10:30 PM By Jeff Morris

Maybe it was fate. Or perhaps, serendipity. Either way, as I prepared to write this story I had several very different encounters with contact centers.

Watch Your Language!  Feb 01, 2004 10:30 PM By MCM staff

When it comes to breaking through to your customers’ e-mail inbox, it’s getting to be less about what you say and more about how you say it. The spam

Live from NRF: Marketers Not in Sync with Customers’ Needs  Jan 12, 2004 10:30 PM By Paul Miller

New York–A recent survey by consulting firm Kurt Salmon showed that 70% of consumers felt they are not retailers’ top priority. At the same time, 47%

Swiss Colony Cuts Staff Following Disappointing Holiday Sales  Jan 09, 2004 10:30 PM By Margery Weinstein

Multititle mailer Swiss Colony announced on Tuesday that it would close one call center and a production facility servicing its namesake food catalog,

Blame Allan Sherman  Jan 01, 2004 10:30 PM By Sherry Chiger

By the time you read this, the fate of bankrupt FAO will likely have been decided. For most folks, that really comes down to the fate of FAO Schwarz,

Multichannel Marketing: Web Prospecting, Catalog Selling  Dec 01, 2003 10:30 PM By Bill Nicolai

Consumer direct marketing has just about doubled in the past five years. It now accounts for about 15% of the total consumer merchandise sold in a $1

Contact Center to Fulfillment: It’s Logically Seamless for ClientLogic  Nov 19, 2003 10:30 PM By MCM staff

Read O+F’s recent interview with Amit Shankardass, Solution Planning Officer for business process outsourcer ClientLogic. Topics covered include the role of business process outsourcing, the current economic outlook, new technologies such as RFID and SMS, and the nitty-gritty economics of the growing phenomenon of offshore job migration.

Contact Center to Fulfillment: Logically Seamless for ClientLogic  Nov 14, 2003 10:30 PM By MCM staff

Read the first part in O+F

As Good as It Gets  Nov 01, 2003 10:30 PM By Jeff Morris

Let’s say you’re in the market for a computer and walk into a Best Buy, Circuit City, or Office Depot store. Chances are, you’ll find the most popular

The Not-So-Chic Customer  Nov 01, 2003 10:30 PM By MCM staff

Stereotypes have their uses. Where would we be, for instance, without the parcel or the order size? It’s a little riskier, though, to pigeonhole customers.






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