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MULTICHANNEL MERCHANT » MARKETING
Bill Nussey is president/CEO of Atlanta-based Silverpop, a provider of e-mail marketing services. We caught up with him last week at the Annual Catalog Conference in Orlando, FL. Here are selected words of wisdom from our conversation
In the previous column, we discussed best practices for finding and hiring the right employees, focusing on job applications and the interviewing process.
As a multichannel merchant, you have to deal with fraud on many levels, from orders placed with stolen credit cards to employee pilferage in the warehouse.
Selecting a suitable location and property for your distribution center or headquarters isn’t simply a matter of driving around a few neighborhoods and
Multichannel marketers gained a wealth of insights and practical techniques at yesterday
Note: This is the second article in an ongoing series on database marketing strategy that will outline an approach to understanding the details of building a world-class database marketing system
Action Bag and Display Co. has created a beautiful niche for itself. The Wood Dale, IL-based cataloger, which sells bags, boxes, and the like to beauty
How is your catalog doing for the first half of the year? What does that mean for the rest of 2005? While you may need to crunch some numbers to determine
Outbound telemarketing isn’t just for business-to-business marketers. Plants and flowers cataloger Jackson & Perkins (J&P) and food gifts merchant Harry
The race is on! Results of The E-tailing Group’s Fourth Annual Merchant Survey, along with findings from the past three years, show the pace of e-commerce
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