Marketing ARCHIVE

The Art of Reading Data Cards  May 01, 2004 9:30 PM By Mark Del Franco

Since the early days in the industry, data cards have helped catalogers and list brokers determine a list’s counts, demographics, and pricing. The information

Who’s Who Among the B-to-B Co-op Databases  May 01, 2004 9:30 PM By MCM staff

In our December 2003 issue, we listed service providers offering consumer cooperative databases (Who’s Who Among Consumer Co-op Databases). With the March

the Case for an INTEGR TED DATAB SE  May 01, 2004 9:30 PM By Dan Wells

If you’re like most catalogers, you do a great job of obtaining information about your customers often down to the smallest detail of each order. But

A Farewell to Circ Cuts  May 01, 2004 9:30 PM By Sherry Chiger

After months of year-over-year declines in the number of catalogs received, mailers may well have cut all the circulation they can. At least that’s what

Matrix Reloaded  Apr 01, 2004 10:30 PM By MCM staff

Direct-to-customer catalog management software saw a number of changes during the past year. Computer Solutions and Best Software collaborated on extending

Multichannel Prospecting for B-to-B  Apr 01, 2004 10:30 PM By Mark Del Franco

For a large business-to-business cataloger say $500 million in sales a field sales visit costs about five times more than a telemarketing call and 100

E-Commerce IT Set to Grow  Apr 01, 2004 10:30 PM By Barbara Arnn

Online retail still packs a punch in fact, it continues to expand and to require more IT spending. A recent Forrester Research report, 2004 Outlook For

A Day in the Life of Touch of Class  Apr 01, 2004 10:30 PM By Mark Del Franco

A typical workday for Fred Bell, president/CEO of home decor cataloger Touch of Class, means long hours at the office. His family doesn’t mind, however:

A Good Year, Quarter for Sharper Image  Mar 25, 2004 10:30 PM By MCM staff

San Francisco-based gifts and gadgets marketer Sharper Image Corp. (NasdaqNM:SHRP – news) reported hikes in sales and earnings for the fourth quarter

Lists and Prospecting: Help with E-Mail List Hygiene  Mar 01, 2004 10:30 PM By Paul Miller

Even if you avoid renting e-mail names and send messages only to customers who have requested them, you need to practice spotless e-mail list hygiene.






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