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MULTICHANNEL MERCHANT » MARKETING
MarketingDec 01, 2005 10:30 PM By Rama Ramaswami
When customer service pundit Ron Willingham decided to buy a TV set, he expected the process to be fairly straightforward. As head of Integrity Systems,
MarketingNov 30, 2005 9:07 PM By Janie Curtis
Amid the rush of new media and marketing channels, some multichannel merchants consider catalogs an increasingly less important part of the marketing mix. But while catalog purchasing may decline as online becomes more popular, merchants should begin to view catalogs as the
MarketingNov 30, 2005 2:07 AM By Ken Magill
Spammers are as busy as ever harvesting e-mail addresses, but Internet service providers block the vast majority of their attempts to flood consumers’ inboxes, according to a report released this week by the Federal Trade Commission.
MarketingNov 28, 2005 11:55 PM By MCM staff
The very idea of an e-mail blast to prospects can send shivers up a marketer
MarketingNov 27, 2005 7:49 PM By Melissa Dowling
When it comes to e-mail marketing, all bounces, or returned e-mails, are not created equal, says consultant Amy Africa, director of EightByEight. In her Nov. 23 session,
MarketingNov 22, 2005 10:58 PM By Brian Quinton
There Google goes again, applying its special blend of category-disruptive dynamite to another part of the search marketing industry. This time the explosion has occurred in the Web analytics arena, with an announcement by the Mountain View CA-based engine that it will let Web advertisers and the Web publishers in its AdSense network access some basic Web tracking tools for free.
MarketingNov 17, 2005 2:47 AM By MCM staff
Office supples giant Staples, general merchandiser J.C. Penney, educational supplier School Specialty, Galls parent company Aramark, and apparel cataloger/retailer Talbots post results.
MarketingNov 04, 2005 7:51 PM By Ken Magill
After a three-month delay, Michigan
MarketingNov 01, 2005 10:30 PM By Mark Del Franco
Catalogers have traditionally shied away from nonresponse lists publication subscriber files, donor files, compiled files. If a gardening supply cataloger
MarketingNov 01, 2005 10:30 PM By Sherry Chiger
In August consumers who aren’t beginning to stock up on school supplies are buying replacement flip-flops for the ones they lost at the beach and grill