Marketing ARCHIVE

Call Center Technology: What’s New?  Jul 01, 2002 9:30 PM By MCM staff

A few years ago, catalogers were investing fast and furiously in new systems. Now they’re focused on leveraging the investments they’ve already made.

Catalog Copy: You Know What You Mean Do They?  Jun 01, 2002 9:30 PM By Herschell Gordon Lewis

I’m looking at an upscale catalog. Here’s a wine cooler. The heading: Our Exclusive Compact Cellar Now in 2 styles Okay, we pay no attention to instead

E-mail Marketing: The Ins or Outs of a Campaign  Jun 01, 2002 9:30 PM By MCM staff

This past holiday season, West Marine scored a 16% conversion rate about eight times its typical rate with an e-mail campaign that delivered digitized

talking heads  Jun 01, 2002 9:30 PM By MCM staff

PAULA QUENEMOE, Executive Vice President, Jagged Edge Mountain Gear, Moab, UT We got into trouble, and our viability came into question. It was at that

The New Middle Ages  Jun 01, 2002 9:30 PM By MCM staff

Three middle-aged women with dry skin, expanding waistlines, and the desire for comfortable, attractive exercise wear figured out six years ago what many

THE 19TH ANNUAL CATALOG CONFERENCE: Revamped to Help Catalogers Prosper in Challenging Times  Jun 01, 2002 9:30 PM By MCM staff

The Annual Catalog Conference (ACC) has seen the catalog industry through both highs and lows over the past 19 years. And while this year is shaping up

B2B Brand Group Lays Off 33% of Florida Staff  May 20, 2002 9:30 PM By Paul Miller

B2B Brand Group, which mails the T. Shipley, Reliable HomeOffice, and Awards.com catalogs, is restructuring into an entirely new business

Technically Speaking  May 01, 2002 9:30 PM By Rama Ramaswami

If you wish to stay competitive, loosen your purse strings for technology investments, advise analysts at Cambridge, MA-based Forrester Research Inc.

People News  May 01, 2002 9:30 PM By MCM staff

Cataloger/retailer The Talbots has promoted Rosemary Murphy to vice president/general merchandise manager, apparel. Murphy, who joined the Hingham, MA-based

Operations Roundtable: The Back End Takes a Front Seat  May 01, 2002 9:30 PM By MCM staff

In February, Catalog Age met in Richmond, VA, with nine catalog operations executives. Some worked at large, multititle mailers, others at small companies






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