MULTICHANNEL MERCHANT » MARKETING
A few years ago, catalogers were investing fast and furiously in new systems. Now they’re focused on leveraging the investments they’ve already made.
I’m looking at an upscale catalog. Here’s a wine cooler. The heading: Our Exclusive Compact Cellar Now in 2 styles Okay, we pay no attention to instead
This past holiday season, West Marine scored a 16% conversion rate about eight times its typical rate with an e-mail campaign that delivered digitized
PAULA QUENEMOE, Executive Vice President, Jagged Edge Mountain Gear, Moab, UT We got into trouble, and our viability came into question. It was at that
Three middle-aged women with dry skin, expanding waistlines, and the desire for comfortable, attractive exercise wear figured out six years ago what many
The Annual Catalog Conference (ACC) has seen the catalog industry through both highs and lows over the past 19 years. And while this year is shaping up
B2B Brand Group, which mails the T. Shipley, Reliable HomeOffice, and Awards.com catalogs, is restructuring into an entirely new business
If you wish to stay competitive, loosen your purse strings for technology investments, advise analysts at Cambridge, MA-based Forrester Research Inc.
Cataloger/retailer The Talbots has promoted Rosemary Murphy to vice president/general merchandise manager, apparel. Murphy, who joined the Hingham, MA-based
In February, Catalog Age met in Richmond, VA, with nine catalog operations executives. Some worked at large, multititle mailers, others at small companies