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MULTICHANNEL MERCHANT » MARKETING
MarketingAug 01, 2005 9:30 PM By Mark Del Franco
Consumer catalogers’ love affair with cooperative databases is still going strong. Not only are marketers continuing to use co-ops for a significant percentage
MarketingAug 01, 2005 9:30 PM By MCM staff
Without question, the Hispanic market is in hypergrowth mode. The U.S. Census Bureau estimates that 43 million Americans one in seven are Hispanic. And
MarketingAug 01, 2005 9:30 PM By Margery Weinstein
Today’s bigger is better retail mentality, the growing popularity of comparison-shopping Websites, and the onslaught of marketers offering low prices
MarketingJul 28, 2005 1:43 AM By Rama Ramaswami
Your Web sales are doing great, but like many retailers, you
MarketingJul 13, 2005 7:35 PM By Debra Ellis
MarketingJul 01, 2005 9:30 PM By Shari Altman
Catalogers and retailers have traditionally shied away from direct response television (DRTV) and direct response radio for a number of reasons. Many
MarketingJul 01, 2005 9:30 PM By Jeff Morris
If there was technology that could help your sales force better manage contacts, generate higher sales, and close more deals, would you invest in it?
MarketingJul 01, 2005 9:30 PM By Heather Retzlaff
Just as every actor wants to direct, it seems that every cataloger wants to produce a magazine. Take Vernon Hills, IL-based computer reseller CDW Corp.
MarketingJul 01, 2005 9:30 PM By Sherry Chiger
In our article “Sales up, but what about profits?” a rise in first-quarter revenue among b-to-b merchants is credited in part to a fundamentally strong U.S.
MarketingJul 01, 2005 9:30 PM By MCM staff
Developing a seasonal campaign a multichannel, multiple-impression integrated marketing effort designed to run across an entire season is akin to making