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Marketing ARCHIVE

Live from NEMOA: Lego Builds Brand Brick by Brick  Mar 31, 2005 4:49 AM By Margery Weinstein

Staying true to its mission of providing creative, confidence-building toys for children while continuing to expand its number of customer touch points has been integral to the success of Enfield, CT-based Lego,

Integrate for Improved Prospecting  Mar 21, 2005 11:11 PM By MCM staff

So many media, so little time (and money): That seems to be the mantra of multichannel marketers. In deciding which media will provide the greatest return on investment,

2004 a Record Year for DM Deals  Mar 15, 2005 6:01 AM By Mark Del Franco

Mergers and acquisitions activity within the direct marketing industry was at a record high last year, according to New York-based investment banking firm Petsky Prunier. The firm tallied 550 transactions in 2004 among direct marketing, marketing service, and marketing technology companies

DMA Publishes Updated Statistical Resources  Mar 10, 2005 4:01 AM By Jeff Morris

The Direct Marketing Association (DMA) has released two books that are absolutely chock full of facts, figures and information that is essential to plan the future of a direct marketing operation. The DMA 2004 Statistical Fact Book brings together projections, statistics, and trends from over 65 leading research sources. The DMA State of the Catalog/Interactive Industry Report 2004, meanwhile, combines the resources of the DMA and Catalog Age research groups.

NETSUITE LAUNCHES NETCRM-SERVICES EDITION  Mar 10, 2005 12:40 AM By MCM staff

First On-Demand Client Relationship Management Application to Offer Features
Targeting Services Companies

2005 Retail Outlook Solid, Not Stellar  Mar 10, 2005 12:32 AM By Barbara Arnn

The Ernst & Young 2005 Retail and Consumer Products Industry Forecast is out, promising a fairly healthy year for retailers on the one hand, and a certain amount of deflation for manufacturers. Steady but not spectacular growth in the economy

Having His Say: Online vs. On-Demand Marketing Databases  Mar 07, 2005 8:15 PM By John Barth

No matter how you maintain your customer history, you certainly should have faster and smarter access to it.

Reports that once took six months to develop are routinely delivered in a month or less these days. As a result, marketing strategies have changed considerably as well. Marketers are much more targeted with their offers and the timing of them.

Today we use terms such as

Four Tips for Profitable Multichannel Prospecting  Mar 07, 2005 8:08 PM By MCM staff

We all know that it’s less expensive to keep a customer than to find a new one. But to grow a business, prospecting is arguably as important as retention.

To help you find new customers profitably, Mark Traverso, vice president of list management, new business, and e-commerce at Pompano Beach, FL-based Lighthouse List Co., and Michele Volpe, vice president for Novato, CA-based list firm Media Source Solutions, offer some suggestions:

The Top 10 Supply Chain Improvement Strategies  Mar 02, 2005 11:27 PM By Jeff Morris

Changes in the supply chain world occurring too quickly for you?






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