MULTICHANNEL MERCHANT » MARKETING
ANYONE FAMILIAR WITH a certain (rather popular) series of books will recall the magical map that figures prominently in several of them. It shows not
After two years of sluggish software sales, we are finally starting to see catalog companies investing in new systems. Luckily for them, during the past
(Direct Newsline) Boston–Twelve to 24 months ago, many companies leaping into CRM initiatives did so just to be strategic. Now, it
These five steps can help make your Warehouse Maintenance System implementation a success.
Survey of reverse online auction participants reveals that buyers fare better, and are more satisfied, than sellers
San Francisco–At the Annual Catalog Conference
The minute she walked into my office, I knew she was trouble. Trouble, with a capital T, and that rhymes with C, and that stands for CRM. Before I even
WAREHOUSE FOR LEASE. Offers cooking, laundry, and babysitting services. No, that ad hasn’t run (yet), but the day when it might may not be too far off.
Betty Crocker is, of course, a model homemaker. And now database models play a large role in the circulation strategy of the Minneapolis-based catalog
Catalogers looking to implement a customer-centric database marketing program (and who isn’t?) face two big hurdles: consolidating transactional data