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Marketing ARCHIVE

Customer Service  Mar 01, 2005 10:30 PM By Jeff Morris

DR. JON ANTONDirector, Benchmark ResearchCCDQ, Purdue University We all have our own stories of customer service nightmares. Our favorite is the time

Sharper Image adds a new channel TV  Mar 01, 2005 10:30 PM By Margery Weinstein

The Internet, 149 stores, and 85 million catalogs annually aren’t enough for high-tech gifts merchant Sharper Image Corp. On Feb. 2 the San Francisco-based

SPAM WARS: THE SECOND FRONT  Mar 01, 2005 10:30 PM By Keith Wardell

The release of AOL 9.0, with its new personalized adaptive filters, and similar services from other Internet service providers (ISPs) has opened a new

Luxury lives  Mar 01, 2005 10:30 PM By Mark Del Franco

It’s tough enough competing for customers and market share when you sell something that’s a necessity. But even Eva Jeanbart-Lorenzotti (below), cofounder/CEO

The Price of discounting  Mar 01, 2005 10:30 PM By MCM staff

Simplicity clearly has its benefits. Consider the days before the term multichannel retailing existed. A merchant running a brick-and-mortar store who

Partnership profits vocational-ed supplier  Mar 01, 2005 10:30 PM By John Fischer

At 960 pages, the 2005 catalog of vocational education supplier Brodhead Garrett is its largest since 1988. Accounting for 600 of those pages are woodworking

Slow & Steady  Mar 01, 2005 10:30 PM By Debra Ellis

There is a breakdown between the theory and the implementation of customer relationship management. The theory seems simple enough: Create a unique shopping

Beyond the Press Release  Mar 01, 2005 10:30 PM By Lisa C. Hahn

How many times have you seen a competitor’s company or product featured in a newspaper or magazine article and said, Why can’t my company get coverage

Joie de Vivre  Mar 01, 2005 10:30 PM By MCM staff

It’s good to be Vivre these days. The New York-based luxury brands cataloger’s sales rose 54% last year, far exceeding expectations, to an estimated $60

Deal market in hibernation for Q4  Mar 01, 2005 10:30 PM By Mark Del Franco

Deal-making bears spent the fourth quarter of 2004 hibernating, judging from the scarcity of industry mergers and acquisitions during the time. Only 11






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