MULTICHANNEL MERCHANT » MARKETING
MarketingSep 07, 2006 1:27 AM By MCM staff
Food and consumer goods manufacturer/marketer Sara Lee Corp. has completed its spin-off of its apparel business.
MarketingSep 06, 2006 10:54 PM By MCM staff
August was yet another difficult month for Sharper Image Corp., as its sales continued to slide, though on a brighter note, the company
MarketingSep 05, 2006 8:52 PM By Josh Perlstein
Welcome to the second in our two-part series on Internet marketing and communication trends. Here we
MarketingSep 05, 2006 8:39 PM By Suaad Sait
By focusing on titles, marketers have been targeting the wrong people: Role or function is the best indicator of response, and title is not the best indicator of function.
MarketingSep 05, 2006 8:21 PM By Frank Days
Think about how much of your business is dedicated to correcting errors. If a customer calls to order a baseball glove and the order arrives on time without any problems, how many of your employees
MarketingSep 01, 2006 10:05 PM By MCM staff
Delray Beach, FL-based office supplies merchant Office Depot (NYSE:ODP), announced on Aug. 31 that it has acquired Papirius, a business-to-business supplier of office products and services in Eastern Europe.
MarketingSep 01, 2006 9:30 PM By Mark Del Franco
Optimization is not just for search engines. The latest buzzword to hit the contact center scene is workforce optimization, which some describe as workforce
MarketingSep 01, 2006 9:30 PM By Curt Barry
It sounds like a sci-fi trilogy: Past, present, and future merge to provide a single, optimal inventory experience. Multichannel merchants manage inventory
MarketingSep 01, 2006 9:30 PM By Mark Wachen
Landing page optimization is very much in vogue these days. If there were a Billboard chart for hot acronyms, would clearly be rising with a bullet, heading
MarketingSep 01, 2006 9:30 PM By Herschell Gordon Lewis
This column, as veteran (or more accurately, resolute) readers of Multichannel Merchant know in advance, limits comments to copy. Copy isn’t always in