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MULTICHANNEL MERCHANT » MARKETING
In the world of logistics IT, what a difference two years haven’t made! This year’s respondents to O+F’s benchmark survey of information technology voice
Catalog Marketing manager, business-to-business Equivalent to a product manager in a consumer packaged goods environment, the marketing manager for a
We all know that cataloging is a merchandise-driven business and that finding fresh product is an ongoing concern for catalog merchandisers. As a source
Hollywood, FL–During her presentation at e-Tail 2004 here, Katie Kean, vice president of the WebSphere Commerce Application and Integration Middleware division for IBM Software Group, discussed some of the key multichannel issues that brick-and-mortar retailers need to consider in running their Websites in conjunction with their other marketing channels.
Hotels aren’t the only businesses that buy linens, paper towels, and cleaning supplies. Funeral parlors need many of the same products. So hospitality
In the spring of 2003, after enjoying five years of double-digit growth, Benchmark Brands Inc., a Norcross, GA-based multichannel retailer of foot-care
Many catalogers dismiss subscription lists as a profitable way to reach prospects. But for catalogers, particularly business-to-business mailers, that
Campaign management is one of the cornerstones of successful direct marketing. Yet most catalogers still use spreadsheets to track and analyze campaigns.
When the great jazz composer, pianist, and bandleader Duke Ellington wanted to offer the highest praise, he would say that something or someone was beyond
Years ago, content management system (CMS) software started as document management systems for large corporations. In the past few years, as the Web has