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Marketing ARCHIVE

The Case for Content Management  Jun 01, 2004 9:30 PM By MCM staff

Years ago, content management system (CMS) software started as document management systems for large corporations. In the past few years, as the Web has

A System to Tackle Tough DM Tasks  Jun 01, 2004 9:30 PM By Ernie Schell

When the great jazz composer, pianist, and bandleader Duke Ellington wanted to offer the highest praise, he would say that something or someone was beyond

Do Spammers Walk Among Us?  Jun 01, 2004 9:30 PM By Jerry Cerasale

You probably are saying to yourself, I don’t spam, so why read this column? Or I send e-mails only to my customers. Or I send e-mails only to customers

Live from DMD New York: Don’t Blame the Spam Filter  May 27, 2004 2:35 AM By Sherry Chiger

Marketers that use e-mail tend to view spam filters as a villain. But Michael Sippey, managing director of e-mail marketing agency Quris, told attendees at the DMD New York conference that such thinking is wrong.

LIVE FROM THE ANNUAL CATALOG CONFERENCE: Forum Panelists Analyze Future of Multichannel Marketing  May 04, 2004 9:30 PM By Margery Weinstein

The Internet may someday supplant the need for a print catalog, but that day is a long way off, according to Tim Ford, president of Chicago-based auto

The Art of Reading Data Cards  May 01, 2004 9:30 PM By Mark Del Franco

Since the early days in the industry, data cards have helped catalogers and list brokers determine a list’s counts, demographics, and pricing. The information

A Farewell to Circ Cuts  May 01, 2004 9:30 PM By Sherry Chiger

After months of year-over-year declines in the number of catalogs received, mailers may well have cut all the circulation they can. At least that’s what

Highlights from an in-depth study of Contact Centers in catalog, retail, and e-commerce operations  May 01, 2004 9:30 PM By Rama Ramaswami

Business conditions have changed considerably in the two years since we conducted our last study of contact centers, but the latter have been slow to

First Things First: The Three P Factors  May 01, 2004 9:30 PM By Debra Ellis

The concept of customer relationship management (CRM) is simple: The integration of people, processes, and technology helps a company effectively manage

Multichannel Goes Mainstream  May 01, 2004 9:30 PM By Lauren Freedman

E-commerce today represents almost 4% of retail sales. Marketers are compelled not only to compete in this channel but to strive for best-in-class execution.






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