Marketing ARCHIVE

Reverse Gear  Dec 01, 2001 10:30 PM By Lew Waddey

A company may outsource all or a portion of its operations. Typically, a firm that chooses to outsource the fulfillment portion of its business does so

Pottery Barn  Dec 01, 2001 10:30 PM By MCM staff

It all began with the Peruvian stirrup-spouted pot. When I first spotted this 2,000-year-old beauty at the Dallas Museum of Art, I was stunned by its

GOLDEN RETRIEVER  Dec 01, 2001 10:30 PM By Richard Sawyer

If you’re still chasing CRM, ERP, SCM, VIM, TIM, and what have you, you’re barking up the wrong tree. None of these much-heralded applications have had

Benchmark 2001: Critical Issues and Trends  Dec 01, 2001 10:30 PM By Shayn Ferriolo

Two years ago, in discussing the 1999 Benchmark Report on Critical Issues and Trends, we wrote that, having experienced several years of strong sales,

Once Upon a Time  Dec 01, 2001 10:30 PM By Ernie Schell

This column, my last on systems for Operations & Fulfillment, is about transitions. In the months to come, I’ll be writing on applications, but I want

Alloy acquires 360 Youth  Nov 27, 2001 10:30 PM By MCM staff

Teen apparel and accessories cataloger Alloy is also a growing teen media company, as its latest acquisition affirms. The New York-based company has bought

ONLINE EXCLUSIVE: Call to Contact  Nov 05, 2001 10:30 PM By Maggie Klenke

Some people may still call them call centers, but theyre sporting more than telephones these days. A transition from call centers to full-fledged contact

T. Shipley, Awards.com Form Holding Company  Nov 01, 2001 10:30 PM By Mark Del Franco

On Aug. 30, business accessories cataloger T. Shipley merged with recognition products marketer Awards.com to form B2B Brand Group LLC, a $30 million

A Look at Victoria’s Secret Look Book  Oct 01, 2001 9:30 PM By Moira Cotlier

The secret to Victoria’s Secret’s 84-page Fall Look Book is less skin and more fashion apparel. While this is sure to disappoint fans of the company’s

The 3-D Customer  Oct 01, 2001 9:30 PM By Stephen Medcroft

Everything is going digital. Just think of all the little computer chips that surround us in our phones, TVs, CD players, watches, appliances, cash registers,






© 2014, Access Intelligence, LLC. All rights reserved.