Marketing ARCHIVE

The Big App  Jun 01, 2003 9:30 PM By Jeff Morris

The minute she walked into my office, I knew she was trouble. Trouble, with a capital T, and that rhymes with C, and that stands for CRM. Before I even

Catalog Tech: Campaign Management Software–aCase Study  Jun 01, 2003 9:30 PM By Ernie Schell

Catalogers looking to implement a customer-centric database marketing program (and who isn’t?) face two big hurdles: consolidating transactional data

Lists and Prospecting: Betty Crocker Cooks with Database Model  Jun 01, 2003 9:30 PM By Paul Miller

Betty Crocker is, of course, a model homemaker. And now database models play a large role in the circulation strategy of the Minneapolis-based catalog

The Key to Kiosks  Jun 01, 2003 9:30 PM By Shayn Ferriolo

The conventional wisdom behind multichannel marketing is that the more points of contact you have with customers, the more likely they are to buy. So

Live from Net.marketing: Best Practices for Online Merchandising  May 07, 2003 9:30 PM By Kris Oser

(Direct Newsline) The way a marketer approaches merchandising on their site can make or break the customer experience, said Donna Lucolano, president

Live from Washington DM Days: PR for Direct Marketers  May 07, 2003 9:30 PM By Ray Schultz

(Direct Newsline) It was a tough way to start the morning. How would you like to walk into a session and hear a speaker calling you “a piranha that will

An Easy Call to Make  May 01, 2003 9:30 PM By Rama Ramaswami

Doing business overseas may not seem like an attractive proposition right now, but companies have no qualms about using offshore call centers, according

A Comeback for Chiasso  May 01, 2003 9:30 PM By Shayn Ferriolo

Three months after Chicago-based Chiasso filed for bankruptcy protection, the gifts and home goods cataloger/retailer was acquired by CCS Capital, a Northfield,

Catalog Copy: Waking Up to the New World of Catalogs  Apr 15, 2003 9:30 PM By Herschell Gordon Lewis

Montgomery Ward? Who’s he? That was a question asked at a catalog seminar a few months ago. The venerable icons of the past, such as Montgomery Ward,

Operations and Management: Systems Then and Now  Apr 15, 2003 9:30 PM By Ernie Schell

The catalog management software (CMS) systems on the market in the early 1980s were outgrowths of systems that catalogers had written inhouse or contracted






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