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Marketing ARCHIVE

As Good as It Gets  Nov 01, 2003 10:30 PM By Jeff Morris

Let’s say you’re in the market for a computer and walk into a Best Buy, Circuit City, or Office Depot store. Chances are, you’ll find the most popular

Customer Retention: Simple yet Sophisticated  Nov 01, 2003 10:30 PM By Philip McAvoy

It’s my contention that retailers are more likely to have better customer retention programs than catalogers. Direct marketers have all of their customers’

Testing, Testing 1,2,3  Nov 01, 2003 10:30 PM By MCM staff

Did you know that testing elements of your catalog creative, offers, promotions, segments, timing, covers is the most cost-effective way to improve sales

Thanks, Uncle Sam  Nov 01, 2003 10:30 PM By Mark Del Franco

Call him Sam. He’s a dream customer. He buys everything imaginable: safety gloves, flood lights, computers, pool supplies even air-activated hand and

The Not-So-Chic Customer  Nov 01, 2003 10:30 PM By MCM staff

Stereotypes have their uses. Where would we be, for instance, without the parcel or the order size? It’s a little riskier, though, to pigeonhole customers.

A New Home for Williams-Sonoma’s Chambers?  Oct 01, 2003 9:30 PM By Mark Del Franco

Multititle home goods cataloger/retailer Williams-Sonoma is developing a furnishings spin-off of its eponymous kitchen products title. And according to

Not My SKU  Oct 01, 2003 9:30 PM By Barbara Arnn

Something about returns suggests error someone, somehow, has miscalculated. That aura has helped establish a market for companies such as Liquidation.com,

Data Tech: Closeup Look at a PC-based Merchandising System  Oct 01, 2003 9:30 PM By Ernie Schell

Merchandise management is both art and science. The art is in product sourcing and selection. The science is in forecasting, analyzing, and managing demand

Live from Shop.org: Percentage of Shoppers Among Web Households Remains Flat  Sep 25, 2003 9:30 PM By Sherry Chiger

New York–Two-thirds of Americans, or 67.5 million U.S. households, have Internet access at home. That’s an increase of more than 51% since 2000. But

Cabin Fever  Sep 01, 2003 9:30 PM By MCM staff

THE WOOLLY SHEEP is no mammoth retailer, but from its little corner of Weed, CA, an historic lumber town (pop. 3,100) on the western slopes of Mt. Shasta,






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