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MULTICHANNEL MERCHANT » MARKETING
MarketingJun 24, 2005 6:21 PM By MCM staff
E-mail open rates are down, but conversion rates are up: Those are the first-quarter trends reported by New York-based marketing services provider DoubleClick.
MarketingJun 22, 2005 11:31 PM By Heather Retzlaff
According to a 2004 study by the Pew Research Center, 63% of consumers trust e-mail less than they had the previous year. Redmond, WA-based Microsoft is trying to turn that tide by notifying its Hotmail customers when Sender ID protocol is unable to verify the authenticity of an e-mail message.
MarketingJun 15, 2005 4:25 AM By MCM staff
Just as every actor wants to direct, it seems that every cataloger wants to produce a magazine. Vernon, Hills, IL-based computer reseller CDW Corp. is the latest to break into publishing,
MarketingJun 09, 2005 10:02 PM By MCM staff
Operations & Fulfillment Research Back to Multichannel Research Store Operations & Fulfillment’s Materials Handling Survey Operations + Fulfillment’s 2004 Material Handling Report Operations & Fulfillment’s Information Systems Report Operations & …
MarketingJun 09, 2005 8:49 PM By MCM staff
Catalog Age Research Back to Multichannel Research Store Catalog Age’s 2005 Operations Benchmark Report Catalog Age’s 2005 Operations Benchmark Catalog Age’s Benchmark: Marketing NEW 2005 STUDY! Catalog Age’s 2005 Benchmark: Marketing Catalog Age’s …
MarketingJun 02, 2005 1:37 AM By Sherry Chiger
Bill Nussey is president/CEO of Atlanta-based Silverpop, a provider of e-mail marketing services. We caught up with him last week at the Annual Catalog Conference in Orlando, FL. Here are selected words of wisdom from our conversation
MarketingJun 01, 2005 9:30 PM By Jeff Morris
As a multichannel merchant, you have to deal with fraud on many levels, from orders placed with stolen credit cards to employee pilferage in the warehouse.
MarketingJun 01, 2005 9:30 PM By MCM staff
Selecting a suitable location and property for your distribution center or headquarters isn’t simply a matter of driving around a few neighborhoods and
MarketingJun 01, 2005 9:30 PM By Liz Kislik
In the previous column, we discussed best practices for finding and hiring the right employees, focusing on job applications and the interviewing process.
MarketingMay 24, 2005 8:05 AM By Rama Ramaswami
Multichannel marketers gained a wealth of insights and practical techniques at yesterday