MULTICHANNEL MERCHANT » MARKETING
New York–Two-thirds of Americans, or 67.5 million U.S. households, have Internet access at home. That’s an increase of more than 51% since 2000. But
Warren, PA-based apparel and home products cataloger Blair Corp. appointed Cynthia Fields to its board of directors. Fields, currently president of catalog/retail
THE WOOLLY SHEEP is no mammoth retailer, but from its little corner of Weed, CA, an historic lumber town (pop. 3,100) on the western slopes of Mt. Shasta,
Three times a year, while conducting our benchmark surveys, we ask our readers how many sales channels they operate and each time, their lists grow longer.
Time to move beyond the “customer is always right” conventional wisdom, and toward creating a corporate culture that provides functional and emotional value to customers, employees, and shareholders.
ANYONE FAMILIAR WITH a certain (rather popular) series of books will recall the magical map that figures prominently in several of them. It shows not
Remember the days when fulfilling an order was a simple matter of throwing stuff into a box and taping it shut? Today’s complex fulfillment processes
When investment professionals discuss the benefits of taking a company public, they often home in on the lower cost of capital. Historically, price/earnings
After two years of sluggish software sales, we are finally starting to see catalog companies investing in new systems. Luckily for them, during the past
(Direct Newsline) Boston–Twelve to 24 months ago, many companies leaping into CRM initiatives did so just to be strategic. Now, it