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Marketing ARCHIVE

The ABCs of RFM  Dec 06, 2004 8:02 PM By MCM staff

Recency, frequency, and monetary (RFM) database segmentation has been proven to work. Yet many smaller companies

The Case for Private Promotional Databases  Dec 04, 2004 2:00 AM By MCM staff

 

First Class Technology  Dec 01, 2004 10:30 PM By Margery Weinstein

When training is in order for new technology, cataloger/retailer OfficeMax heads to the classroom. The Itasca, IL-based office supplier, which has six

Penzeys Cooks Up Magazine  Dec 01, 2004 10:30 PM By Heather Retzlaff

The Penzeys Spices catalog has garnered a cult following, in large part because of the half-dozen or so recipes included in each issue. Now the Milwaukee-based

The Big Picture  Dec 01, 2004 10:30 PM By MCM staff

The twin cities of Minnesota are home not only to The Mall of America but also to scores of catalogers. So Catalog Age figured that Minneapolis-St. Paul

Five Emerging Trends in Database Marketing  Nov 08, 2004 9:59 PM By MCM staff

First came operational databases that ran order entry and fulfillment activities. From them evolved marketing databases, which have become central to overall business strategies. And from those marketing databases, trends are emerging that affect how we manage our relationships with customers and prospects

Getting Personal with Relationship Marketing  Nov 01, 2004 10:30 PM By Debra Ellis

It is time to face reality: Customers do not want to have a relationship with your company. Relationships require a commitment from everyone involved.

Beyond Can-Spam: E-mail Authentication  Nov 01, 2004 10:30 PM By Paul Miller

If you send e-mails to your customers with any degree of regularity, be on your guard. In the months since the Can-Spam Act was enacted in January, the

Fashion Sense  Nov 01, 2004 10:30 PM By Rama Ramaswami

WE ADMIT IT: The Web site of eFashion Solutions LLC may look a little too pretty for hard-core techies. Once you download the required Macromedia Flash

Creating a Realistic IT Spending Plan  Nov 01, 2004 10:30 PM By Ernie Schell

As a major capital investment, enterprise systems play a significant role in the corporate budgeting process for any direct merchant. No matter how you






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