Marketing ARCHIVE

SHORT TAKES: Snake Oil  Jul 01, 2001 9:30 PM By David Pluviose

A software vendor tells you he has a CRM package that will double your customer base and quadruple your profits in 90 days. Don’t buy it! According to

SPLIT PERSONALITY  Jul 01, 2001 9:30 PM By MCM staff

An automated e-mail response costs about 25 cents per incident, compared to $1 for knowledge-based self-service, $6 for interactive voice response, $8

Saks Bids a Long Farewell to Catalogs  Jun 08, 2001 9:30 PM By MCM staff

Birmingham, AL–By February 2002, the Saks Folio apparel and home decor catalogs and the Bullock & Jones men’s apparel book will cease to exist. Parent

Gold Collar CSRs  Jun 01, 2001 9:30 PM By Lisa Napell Dicksteen

Companies are realizing that the most significant investment they can make is not in their databases or computers, but in their customer service staff

Where Are They Now?: The Annotated First Catalog Age 100  Jun 01, 2001 9:30 PM By MCM staff

When trying to figure out where you’re going, sometimes it helps to look at where you came from and how you got to where you are today. With that in mind,

Short Takes  Jun 01, 2001 9:30 PM By MCM staff

Hard landing for retailers; e-tail rouge; some noir; pay more for phone services

Talking Heads  Jun 01, 2001 9:30 PM By MCM staff

What are the top trends in warehousing for 2002?

CUSTOM BLENDS  Jun 01, 2001 9:30 PM By Susan W. Capparelle

Get a bucket, shake, and pour. Blending your choice of new technologies can create a customized solution for your contact center

Sticker Shock  Jun 01, 2001 9:30 PM By Richard Sawyer

Pay up or lose: An in-depth look at the soaring costs of electronic customer relationship management

Can This Relationship Be Saved?  Jun 01, 2001 9:30 PM By Rama Ramaswami

We admit it: We used those shockingly red lips on our cover to grab your attention. But what’s in our special section on contact centers is attention-grabbing as well.






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