Marketing ARCHIVE

Independent, Bundled, or Coupled?  Oct 01, 2002 9:30 PM By Ernie Schell

With e-commerce playing such a vital role in catalogers’ marketing mix, the methods used to manage Websites are now critical business issues. No strategic

T. Shipley, Reliable HomeOffice catalogs sold to Flax  Sep 18, 2002 9:30 PM By Paul Miller

Recognizing that consumer catalog marketing wasn

Mailing Habits of the B-to-B Species  Sep 01, 2002 9:30 PM By MCM staff

Unlike in the consumer catalog sector, if someone requests a business-to-business catalog, he or she is likely to be seriously interested in making a

The Judges Were…  Sep 01, 2002 9:30 PM By MCM staff

Geoff Batrouney executive vice president, Estee Marketing Group Sandra Cooper vice president of creative and account services, Marke Communications Tony

Financial reports: Sport Supply Group, Mobility Electronics  Aug 02, 2002 9:30 PM By MCM staff

Sport Supply Group posts operating income Sporting goods equipment supplier Sport Supply Group (OTCBB: SSPY) suffered a 4% decline in second-quarter net

Five Aces  Aug 01, 2002 9:30 PM By Curt Barry

Business is no game, and it’s too important an activity to leave the results to chance. An ace in the hole is hardly cheating; instead, it’s a reserve

Fast Forward  Aug 01, 2002 9:30 PM By Rama Ramaswami

We won’t be talking about e-business next year, declares Gartner analyst Jeff Roster. Huh? We knew dot-coms were dying, but have they gone forever? Take

riff  Aug 01, 2002 9:30 PM By MCM staff

A CAPELLA CRM is the area of the most buzz I get. Jeff Roster, analyst, Gartner Cyber terror is the biggest threat we have. Joe Lewis, president, Cole

Live from MeritDirect Co-op: A few surprises in b-to-b mail plans  Jul 12, 2002 9:30 PM By Kris Oser

(Direct Newsline) Business-to-business catalogers are mailing more to their house files and prospecting much less this year than they did last year, according

Sorting Your E-mail System Options  Jul 01, 2002 9:30 PM By David M. Peterson

In its March 2002 newsletter, research firm GartnerGroup noted that for 10 years, e-mail has led all other applications on the Internet. Forrester Research






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