The Ernst & Young 2005 Retail and Consumer Products Industry Forecast is out, promising a fairly healthy year for retailers on the one hand, and a certain amount of deflation for manufacturers. Steady but not spectacular growth in the economy
No matter how you maintain your customer history, you certainly should have faster and smarter access to it.
Reports that once took six months to develop are routinely delivered in a month or less these days. As a result, marketing strategies have changed considerably as well. Marketers are much more targeted with their offers and the timing of them.
Today we use terms such as
We all know that it’s less expensive to keep a customer than to find a new one. But to grow a business, prospecting is arguably as important as retention.
To help you find new customers profitably, Mark Traverso, vice president of list management, new business, and e-commerce at Pompano Beach, FL-based Lighthouse List Co., and Michele Volpe, vice president for Novato, CA-based list firm Media Source Solutions, offer some suggestions:
Changes in the supply chain world occurring too quickly for you?
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Ernst & Young
There is a breakdown between the theory and the implementation of customer relationship management. The theory seems simple enough: Create a unique shopping
It’s tough enough competing for customers and market share when you sell something that’s a necessity. But even Eva Jeanbart-Lorenzotti (below), cofounder/CEO
Simplicity clearly has its benefits. Consider the days before the term multichannel retailing existed. A merchant running a brick-and-mortar store who
Ideally, Customer Service Day (if there were such a thing) would be every day. But sadly, it would, if instituted now, come around with the same frequency
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