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Marketing ARCHIVE

Best Bets for online acquisition and retention  Nov 01, 2005 10:30 PM By Polly Bickel Wong

In the world of online marketing, it’s easy to lose focus on the core objective when you’re haggling with search engines, chasing down affiliates, and

Making non-catalog lists work  Nov 01, 2005 10:30 PM By Mark Del Franco

Catalogers have traditionally shied away from nonresponse lists publication subscriber files, donor files, compiled files. If a gardening supply cataloger

Seeing signs of Santa  Nov 01, 2005 10:30 PM By Sherry Chiger

In August consumers who aren’t beginning to stock up on school supplies are buying replacement flip-flops for the ones they lost at the beach and grill

Calling out  Nov 01, 2005 10:30 PM By MCM staff

Since its inception in 1997, corporate intranet software provider Mindbridge has grown at double-digit rates annually; it will hit about $5 million in

Making Sense of Postal Logistics  Nov 01, 2005 10:30 PM By John Fischer

Postal logistics is one of those pieces of jargon that people toss around a lot but can’t necessarily define. Generally speaking, it’s a matter of picking

Hanover Subsidiary Did Not Deceive: Appeals Court  Oct 20, 2005 5:10 AM By Ken Magill

Hanover Direct subsidiary Brawn of California did not engage in a deceptive business practice by charging customers a $1.48

Live from DMA05: Manage That Merchandise  Oct 19, 2005 11:03 PM By Melissa Dowling

Atlanta–You can move substantial profit to–or from–your bottom line through properly controlled inventory, according to consultant George J. Mollo Jr., principal of consulting firm GJM Associates.

A Smart Search for the Perfect Scare  Oct 19, 2005 8:55 PM By Brian Quinton

It

DMA Mandates E-mail Authentication  Oct 19, 2005 3:07 AM By MCM staff

The board of directors of the Direct Marketing Association voted to require all
DMA members to use e-mail identification and
authentication protocols.

Keeping it real  Oct 01, 2005 9:30 PM By Ken Magill

The Internet’s biggest mailbox providers, including Yahoo!, Microsoft, and AOL, are moving ahead with sender authentication solutions that will affect






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