Operations Summit

Subscribe


 

Marketing ARCHIVE

Matrix Reloaded  Apr 01, 2004 10:30 PM By MCM staff

Direct-to-customer catalog management software saw a number of changes during the past year. Computer Solutions and Best Software collaborated on extending

A Good Year, Quarter for Sharper Image  Mar 25, 2004 10:30 PM By MCM staff

San Francisco-based gifts and gadgets marketer Sharper Image Corp. (NasdaqNM:SHRP – news) reported hikes in sales and earnings for the fourth quarter

Another Roadside Attraction  Mar 01, 2004 10:30 PM By MCM staff

Once upon a time, in the early sixties of the last century, a young fighter pilot named Sam Cutting III came home to Vermont from the U.S. Air Force and

IT Challenge: BuyIt, Build It, or Have It Built?  Mar 01, 2004 10:30 PM By MCM staff

Information technology executives and managers at catalog companies face a never-ending demand for new or enhanced software systems. Motivation for seeking

Lists and Prospecting: Help with E-Mail List Hygiene  Mar 01, 2004 10:30 PM By Paul Miller

Even if you avoid renting e-mail names and send messages only to customers who have requested them, you need to practice spotless e-mail list hygiene.

Live from Net.marketing: Uncovering Hidden Data  Feb 25, 2004 10:30 PM By Sherry Chiger

New York–Do you know where your data are? According to Denise Hopkins, senior director of marketing, data management for Experian, you’re probably ignoring

Five Experts in Search of an Author  Feb 01, 2004 10:30 PM By Jeff Morris

Maybe it was fate. Or perhaps, serendipity. Either way, as I prepared to write this story I had several very different encounters with contact centers.

A Healthier Holiday  Feb 01, 2004 10:30 PM By MCM staff

Once the holiday season has ended and the receipts have been tallied, the big question is, Was it good for you too? As of mid-January, the National Retail

Opening Up the Can-Spam Act  Feb 01, 2004 10:30 PM By Paul Miller

It’s been a month since the Can-Spam Act (S. 877) became law. What effect does it have on catalogers that use e-mail marketing? On the plus side, the

The CRM Balancing Act  Feb 01, 2004 10:30 PM By Dan Wells

If only there were a simple answer to the question How many times should I mail my customers and prospects? But because marketers have so many influences






© 2014, Access Intelligence, LLC. All rights reserved.