Marketing ARCHIVE

E-mail Marketing: The Ins or Outs of a Campaign  Jun 01, 2002 9:30 PM By MCM staff

This past holiday season, West Marine scored a 16% conversion rate about eight times its typical rate with an e-mail campaign that delivered digitized

B2B Brand Group Lays Off 33% of Florida Staff  May 20, 2002 9:30 PM By Paul Miller

B2B Brand Group, which mails the T. Shipley, Reliable HomeOffice, and Awards.com catalogs, is restructuring into an entirely new business

Technically Speaking  May 01, 2002 9:30 PM By Rama Ramaswami

If you wish to stay competitive, loosen your purse strings for technology investments, advise analysts at Cambridge, MA-based Forrester Research Inc.

People News  May 01, 2002 9:30 PM By MCM staff

Cataloger/retailer The Talbots has promoted Rosemary Murphy to vice president/general merchandise manager, apparel. Murphy, who joined the Hingham, MA-based

Operations Roundtable: The Back End Takes a Front Seat  May 01, 2002 9:30 PM By MCM staff

In February, Catalog Age met in Richmond, VA, with nine catalog operations executives. Some worked at large, multititle mailers, others at small companies

Expat Fever  May 01, 2002 9:30 PM By Roger Sklar

Your family considers SpaghettiOs to be one of the major food groups. You’ve been dying to squeeze the Charmin once again. And it’s that afternoon complement

Catalog Technology: When a Spreadsheet Won’t Suffice  Apr 01, 2002 10:30 PM By MCM staff

Catalogers have been using a combination of spreadsheet analysis, order entry solutions, and trend forecasting software to manage their marketing analytics

A Merrier Moore  Apr 01, 2002 10:30 PM By Mark Del Franco

First, do no harm is a cornerstone of the Hippocratic oath taken by physicians. But when Moore Medical Corp. decided to withdraw from the wholesale drug

The Beauty of CCB-Paris’s Growth Strategy  Apr 01, 2002 10:30 PM By Peggy Bresnick Kendler

Three years after Le Club des Crateurs de Beaut Paris (CCB-Paris) expanded into the U.S., the French beauty products cataloger remains committed to the

A Little Romance  Mar 15, 2002 10:30 PM By MCM staff

Unemployment may rise and consumer confidence may fall, but romance never dies. So while catalog purveyors of flowers, chocolates, and similar gifts didn’t






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