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Marketing ARCHIVE

Loose Ends  Aug 01, 2003 9:30 PM By Rama Ramaswami

Remember the days when fulfilling an order was a simple matter of throwing stuff into a box and taping it shut? Today’s complex fulfillment processes

Management Software Review: A Year of Competitive Change  Jul 01, 2003 9:30 PM By Curt Barry

After two years of sluggish software sales, we are finally starting to see catalog companies investing in new systems. Luckily for them, during the past

Live from DCI Boston: ROI Is the Mantra  Jun 20, 2003 9:30 PM By Beth Negus Viveiros

(Direct Newsline) Boston–Twelve to 24 months ago, many companies leaping into CRM initiatives did so just to be strategic. Now, it

Five Steps to Successfully Implement Your WMS  Jun 15, 2003 9:30 PM By Kevin Tedford

These five steps can help make your Warehouse Maintenance System implementation a success.

Material Handling Sellers Dragged Into Reverse Online Auctions  Jun 06, 2003 9:30 PM By Jeff Morris

Survey of reverse online auction participants reveals that buyers fare better, and are more satisfied, than sellers

Live from ACC: Power Forum Packs a Punch  Jun 02, 2003 9:30 PM By Shayn Ferriolo

San Francisco–At the Annual Catalog Conference

B-to-B Still Waiting for Its Turnaround  Jun 01, 2003 9:30 PM By Shayn Ferriolo

Consumer spending may be picking up. But not so capital spending in most business sectors. According to Investor’s Business Daily, nonresidential fixed

The Big App  Jun 01, 2003 9:30 PM By Jeff Morris

The minute she walked into my office, I knew she was trouble. Trouble, with a capital T, and that rhymes with C, and that stands for CRM. Before I even

Lists and Prospecting: Betty Crocker Cooks with Database Model  Jun 01, 2003 9:30 PM By Paul Miller

Betty Crocker is, of course, a model homemaker. And now database models play a large role in the circulation strategy of the Minneapolis-based catalog

Catalog Tech: Campaign Management Software–aCase Study  Jun 01, 2003 9:30 PM By Ernie Schell

Catalogers looking to implement a customer-centric database marketing program (and who isn’t?) face two big hurdles: consolidating transactional data






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