MULTICHANNEL MERCHANT » MARKETING
MarketingMay 10, 2006 4:42 PM By MCM staff
Chicago–In a survey conducted by Atlanta-based e-mail services provider Silverpop, e-mail marketers ranked online marketing/search; offline advertising/direct marketing; trade shows; and cross-promotions as the four most successful methods of growing their e-mail lists
MarketingMay 09, 2006 9:49 AM By MCM staff
What does the future hold for you? Get ready for extreme marketing, according to the participants in yesterday
MarketingMay 09, 2006 9:43 AM By Heather Retzlaff
MarketingMay 08, 2006 3:57 AM By Mike T. Davis
One of the most common objectives of market research is to find the customers’ wants and wishes, or their hot buttons. But what if traditional market research identifies the wrong hot buttons? What if conventional market research singles out hot buttons that will freeze your finger? What if standard market research uses a malfunctioning thermometer?
MarketingMay 08, 2006 3:45 AM By Bill Marjot
EMM can mean many things to many marketers, but it typically consists of strategic and marketing planning, financial management, marketing resource management, data integration, information storage, campaign management, customer analytics, Web analytics, personalization, interaction management, channel management, and marketing performance.
MarketingMay 08, 2006 3:33 AM By Sandy Wolstencroft
Matchbacks on business-to-business files are more complicated than on consumer files. If you title slug, the only way to match is at the address level. If you mail by name, the match rate is low because often the contact person has changed.
MarketingMay 06, 2006 3:25 AM By MCM staff
What better place to introduce products and services for multichannel merchants than at the largest conference for multichannel merchants. Here
MarketingMay 04, 2006 3:34 AM By Ken Magill
MarketingMay 02, 2006 10:07 PM By Dave Smith
As integration of multiple channels has become the norm rather than the exception, prospecting for customers has become more challenging. Today
MarketingMay 01, 2006 9:30 PM By Ken Burke
Creating a loyalty program that works is more critical now than ever. Case in point: The number of shoppers who defined themselves as longtime loyal customers