Marketing ARCHIVE

FYI: Cash Flow  Jul 01, 2001 9:30 PM By MCM staff

 

FYI: All By Myself  Jul 01, 2001 9:30 PM By MCM staff

 

How Dell Uses DAM  Jul 01, 2001 9:30 PM By Shayn Ferriolo

With annual sales of $31.89 billion, Dell Computer Corp. is the country’s top-selling cataloger, according to the Catalog Age 100. So you’d think that

Working Gear  Jul 01, 2001 9:30 PM By Thomas G. Dolan

Having a conversation with your computer may be possible after all. Industry buzz around this topic has been rampant in recent years, but actual products

SPLIT PERSONALITY  Jul 01, 2001 9:30 PM By MCM staff

An automated e-mail response costs about 25 cents per incident, compared to $1 for knowledge-based self-service, $6 for interactive voice response, $8

SHORT TAKES: Snake Oil  Jul 01, 2001 9:30 PM By David Pluviose

A software vendor tells you he has a CRM package that will double your customer base and quadruple your profits in 90 days. Don’t buy it! According to

HOW DOES YOUR CALL CENTER GROW?  Jul 01, 2001 9:30 PM By MCM staff

The rows of tomatoes you plant as seedlings in your back yard or the flowers you lay out every spring in geometric patterns to impress your neighbors

Saks Bids a Long Farewell to Catalogs  Jun 08, 2001 9:30 PM By MCM staff

Birmingham, AL–By February 2002, the Saks Folio apparel and home decor catalogs and the Bullock & Jones men’s apparel book will cease to exist. Parent

Can This Relationship Be Saved?  Jun 01, 2001 9:30 PM By Rama Ramaswami

We admit it: We used those shockingly red lips on our cover to grab your attention. But what’s in our special section on contact centers is attention-grabbing as well.

Short Takes  Jun 01, 2001 9:30 PM By MCM staff

Hard landing for retailers; e-tail rouge; some noir; pay more for phone services






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