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Marketing ARCHIVE

Sharper Image adds a new channel TV  Mar 01, 2005 10:30 PM By Margery Weinstein

The Internet, 149 stores, and 85 million catalogs annually aren’t enough for high-tech gifts merchant Sharper Image Corp. On Feb. 2 the San Francisco-based

Slow & Steady  Mar 01, 2005 10:30 PM By Debra Ellis

There is a breakdown between the theory and the implementation of customer relationship management. The theory seems simple enough: Create a unique shopping

Luxury lives  Mar 01, 2005 10:30 PM By Mark Del Franco

It’s tough enough competing for customers and market share when you sell something that’s a necessity. But even Eva Jeanbart-Lorenzotti (below), cofounder/CEO

The Price of discounting  Mar 01, 2005 10:30 PM By MCM staff

Simplicity clearly has its benefits. Consider the days before the term multichannel retailing existed. A merchant running a brick-and-mortar store who

Partnership profits vocational-ed supplier  Mar 01, 2005 10:30 PM By John Fischer

At 960 pages, the 2005 catalog of vocational education supplier Brodhead Garrett is its largest since 1988. Accounting for 600 of those pages are woodworking

Deal market in hibernation for Q4  Mar 01, 2005 10:30 PM By Mark Del Franco

Deal-making bears spent the fourth quarter of 2004 hibernating, judging from the scarcity of industry mergers and acquisitions during the time. Only 11

Beyond the Press Release  Mar 01, 2005 10:30 PM By Lisa C. Hahn

How many times have you seen a competitor’s company or product featured in a newspaper or magazine article and said, Why can’t my company get coverage

New Logistics Company to focus on delivery and full service handling of furniture, appliances and large household goods  Mar 01, 2005 3:01 AM By MCM staff

Green Bay, Wisconsin (February 22, 2005)

TANK AND KEARNEY JOIN E*FILL AMERICA  Feb 26, 2005 2:43 AM By MCM staff

Mission Viejo, California

NETSUITE DOMINATES SALES MANAGEMENT CATEGORY IN NEW FORRESTER REPORT  Feb 26, 2005 2:27 AM By MCM staff

NetSuite Ranked as Leading SFA Solution for Sales Management, Forecasting, Dashboards,
Opportunity Management, Activity Management, Customer/Partner Portals, and More
Tops salesforce.com in More than 30 Functional Areas






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