Marketing ARCHIVE

CHANNEL YOUR POWER  Nov 01, 2000 10:30 PM By Julie Barton Miller

Managing multiple fulfillment avenues calls for a flawless performance. Get the choreography right with these steps from seven successful merchantsRemember

The blurring of party lines  Nov 01, 2000 10:30 PM By Mark Del Franco

Traditionally, Republicans have been fiscally conservative and preached reducing the size of the federal government and putting the power at the state

FINANCE Taking back the Web  Nov 01, 2000 10:30 PM By Mark Del Franco

As market cools, some spin back Web units Last year, multichannel marketers were racing to spin off their Internet divisions as separate public companies.

PFS Web  Nov 01, 2000 10:30 PM By MCM staff

PFS web delivers integrated business infrastructure solutions to clients including Hewlett-Packard, IBM, adidas, Nokia and Xerox. Services include consulting,

TESTING Tougher tryouts  Nov 01, 2000 10:30 PM By MCM staff

Mailers are making list tests more highly targeted Finding the right prospects for your catalog is no easy task. So many catalogers are using larger tests

BUSINESS-TO-BUSINESS  Oct 01, 2000 9:30 PM By Mark Del Franco

A soft quarter for B2B But computer marketers report double-digit sales gains What a difference a year makes. In last year’s second quarter, nearly all

working gear  Sep 01, 2000 9:30 PM By Ernie Schell

Harnessing Chaos New killer app battles the Godzilla of multi-channel merchandising; everybody wins!Every once in a while a system comes along that is

CrossTalk  Sep 01, 2000 9:30 PM By MCM staff

XML is a hot favorite for e-commerce transactions, but universal usage standards remain elusiveA pianist can rely on hours of practice and his own neural

Williamsburg, Autumn 1999  Sep 01, 2000 9:30 PM By Shayn Ferriolo

This Gold Award winner clearly has a pulse on its audience. As one judge noted, “The merchandise is fully consistent with the market identity.” In other

MANAGEMENT SOFTWARE REVIEW  Sep 01, 2000 9:30 PM By MCM staff

Vermont Teddy Bear on CatMan This month, Arthur Borden, direct mail manager of stuffed bears marketer Vermont Teddy Bear, reviews the CatMan catalog management






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