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Marketing ARCHIVE

Sugar & Spice  Feb 01, 2002 10:30 PM By Linda Water Nelson

But is everything nice? Your multichannel customer service offerings need to be as splendidly complete and as thoroughly organized as Wolfgang Puck’s

Catalog Analysis: New Media, Traditional Metrics  Feb 01, 2002 10:30 PM By Jack Schmid

E-mail is replacing snail mail in almost every facet of our lives. Instead of buying and mailing a greeting card, we are sending free e-mail cards from

PetSmart to integrate its direct division  Jan 23, 2002 10:30 PM By MCM staff

Multichannel pets supplies marketer PetSmart has purchased the remaining 16.3% interest in its PetSmart.com subsidiary for $9.5 million and will integrate

At the NRF Annual Convention: the empowerment of multichannel marketers  Jan 14, 2002 10:30 PM By Paul Miller

New York

Storehouse: Crme de la CRM  Jan 01, 2002 10:30 PM By Jeff Morris

One of the key elements of CRM (pronounced ) is knowledge about each customer as an individual: to know what his history is, what his value to you is,

Private-Label Credit Cards: Risky Business?  Jan 01, 2002 10:30 PM By Mark Del Franco

There’s little doubt that offering private-label credit cards to your customers encourages them to make repeat purchases. The use of private-label credit

Mind Games  Jan 01, 2002 10:30 PM By MCM staff

No one is talking about the New Economy these days. If you had to choose one word to describe the mood of retailers as they face the new year, would be

Fit to be Tied  Jan 01, 2002 10:30 PM By MCM staff

These days, everyone’s looking to be in bondage with a marvelous business partner, that is. And where better to look for the ties that bind than your

New Web Catalogs  Dec 01, 2001 10:30 PM By Ellen Hansen

Airgas B2B To give customers another channel for ordering product and communicating with the company, Radnor, PA-based Airgas launched Airgas B2B in September.

Reverse Gear  Dec 01, 2001 10:30 PM By Lew Waddey

A company may outsource all or a portion of its operations. Typically, a firm that chooses to outsource the fulfillment portion of its business does so






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