Marketing ARCHIVE

SPLIT PERSONALITY  Jul 01, 2001 9:30 PM By MCM staff

An automated e-mail response costs about 25 cents per incident, compared to $1 for knowledge-based self-service, $6 for interactive voice response, $8

SHORT TAKES: Snake Oil  Jul 01, 2001 9:30 PM By David Pluviose

A software vendor tells you he has a CRM package that will double your customer base and quadruple your profits in 90 days. Don’t buy it! According to

HOW DOES YOUR CALL CENTER GROW?  Jul 01, 2001 9:30 PM By MCM staff

The rows of tomatoes you plant as seedlings in your back yard or the flowers you lay out every spring in geometric patterns to impress your neighbors

FYI: Cash Flow  Jul 01, 2001 9:30 PM By MCM staff

 

FYI: All By Myself  Jul 01, 2001 9:30 PM By MCM staff

 

How Dell Uses DAM  Jul 01, 2001 9:30 PM By Shayn Ferriolo

With annual sales of $31.89 billion, Dell Computer Corp. is the country’s top-selling cataloger, according to the Catalog Age 100. So you’d think that

Working Gear  Jul 01, 2001 9:30 PM By Thomas G. Dolan

Having a conversation with your computer may be possible after all. Industry buzz around this topic has been rampant in recent years, but actual products

Saks Bids a Long Farewell to Catalogs  Jun 08, 2001 9:30 PM By MCM staff

Birmingham, AL–By February 2002, the Saks Folio apparel and home decor catalogs and the Bullock & Jones men’s apparel book will cease to exist. Parent

Can This Relationship Be Saved?  Jun 01, 2001 9:30 PM By Rama Ramaswami

We admit it: We used those shockingly red lips on our cover to grab your attention. But what’s in our special section on contact centers is attention-grabbing as well.

Short Takes  Jun 01, 2001 9:30 PM By MCM staff

Hard landing for retailers; e-tail rouge; some noir; pay more for phone services






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