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Marketing ARCHIVE

No Network Nirvana  Nov 01, 2002 10:30 PM By Barbara Arnn

Venture capital has gone underground, revolutionary new technological developments are unlikely in the near future, and the compelling issues for businesses

Easy Rider  Nov 01, 2002 10:30 PM By Jeff Morris

Consider the Never, perhaps, has a single letter had such dramatic ups and downs in popularity and reputation. Not long ago, this fifth letter of the

T. Shipley, Reliable HomeOffice Catalogs Sold to Flax  Nov 01, 2002 10:30 PM By Paul Miller

Here today, gone tomorrow: On Sept. 17, just 13 months after buying the T. Shipley and Reliable HomeOffice catalogs, B2B Brand Group sold them to San

Teva sold to Deckers Outdoors  Oct 11, 2002 9:30 PM By MCM staff

Footwear manufacturer/marketer Teva has agreed to be bought by footwear marketer Deckers Outdoor. The cash and stock transaction, valued at approximately

Sears launches jewelry catalog  Oct 03, 2002 9:30 PM By Paul Miller

Just three months after acquiring catalog powerhouse Lands

Independent, Bundled, or Coupled?  Oct 01, 2002 9:30 PM By Ernie Schell

With e-commerce playing such a vital role in catalogers’ marketing mix, the methods used to manage Websites are now critical business issues. No strategic

T. Shipley, Reliable HomeOffice catalogs sold to Flax  Sep 18, 2002 9:30 PM By Paul Miller

Recognizing that consumer catalog marketing wasn

Mailing Habits of the B-to-B Species  Sep 01, 2002 9:30 PM By MCM staff

Unlike in the consumer catalog sector, if someone requests a business-to-business catalog, he or she is likely to be seriously interested in making a

The Judges Were…  Sep 01, 2002 9:30 PM By MCM staff

Geoff Batrouney executive vice president, Estee Marketing Group Sandra Cooper vice president of creative and account services, Marke Communications Tony

Financial reports: Sport Supply Group, Mobility Electronics  Aug 02, 2002 9:30 PM By MCM staff

Sport Supply Group posts operating income Sporting goods equipment supplier Sport Supply Group (OTCBB: SSPY) suffered a 4% decline in second-quarter net






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