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Marketing ARCHIVE

Do Spammers Walk Among Us?  Jun 01, 2004 9:30 PM By Jerry Cerasale

You probably are saying to yourself, I don’t spam, so why read this column? Or I send e-mails only to my customers. Or I send e-mails only to customers

NEW DOT-COM SOFTWARE  Jun 01, 2004 9:30 PM By Rama Ramaswami

As multichannel retailing matures, it’s time to jettison early Web apps and replace them with brand-new e-commerce technology platforms. A report from

Business as Usual  Jun 01, 2004 9:30 PM By Rama Ramaswami

IT’S HARD TO BELIEVE that only a few years ago, selling products online was rare for most retailers and a downright impossibility for some. Today, you’d

Happily Ever After  Jun 01, 2004 9:30 PM By Debra Ellis

The promise of customer relationship management is great collecting real-time information that allows you to provide the right product, price, and service

The Buzz in Call Center Tech  Jun 01, 2004 9:30 PM By Margery Weinstein

Internet protocol (IP) telephony has come into its own during the past 12-18 months. For several years now, smaller catalogers have been able to use the

Live from DMD New York: Don’t Blame the Spam Filter  May 27, 2004 2:35 AM By Sherry Chiger

Marketers that use e-mail tend to view spam filters as a villain. But Michael Sippey, managing director of e-mail marketing agency Quris, told attendees at the DMD New York conference that such thinking is wrong.

LIVE FROM THE ANNUAL CATALOG CONFERENCE: Forum Panelists Analyze Future of Multichannel Marketing  May 04, 2004 9:30 PM By Margery Weinstein

The Internet may someday supplant the need for a print catalog, but that day is a long way off, according to Tim Ford, president of Chicago-based auto

A Farewell to Circ Cuts  May 01, 2004 9:30 PM By Sherry Chiger

After months of year-over-year declines in the number of catalogs received, mailers may well have cut all the circulation they can. At least that’s what

Highlights from an in-depth study of Contact Centers in catalog, retail, and e-commerce operations  May 01, 2004 9:30 PM By Rama Ramaswami

Business conditions have changed considerably in the two years since we conducted our last study of contact centers, but the latter have been slow to

Who’s Who Among the B-to-B Co-op Databases  May 01, 2004 9:30 PM By MCM staff

In our December 2003 issue, we listed service providers offering consumer cooperative databases (Who’s Who Among Consumer Co-op Databases). With the March






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