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Marketing ARCHIVE

Expat Fever  May 01, 2002 9:30 PM By Roger Sklar

Your family considers SpaghettiOs to be one of the major food groups. You’ve been dying to squeeze the Charmin once again. And it’s that afternoon complement

People News  May 01, 2002 9:30 PM By MCM staff

Cataloger/retailer The Talbots has promoted Rosemary Murphy to vice president/general merchandise manager, apparel. Murphy, who joined the Hingham, MA-based

Operations Roundtable: The Back End Takes a Front Seat  May 01, 2002 9:30 PM By MCM staff

In February, Catalog Age met in Richmond, VA, with nine catalog operations executives. Some worked at large, multititle mailers, others at small companies

Technically Speaking  May 01, 2002 9:30 PM By Rama Ramaswami

If you wish to stay competitive, loosen your purse strings for technology investments, advise analysts at Cambridge, MA-based Forrester Research Inc.

A Merrier Moore  Apr 01, 2002 10:30 PM By Mark Del Franco

First, do no harm is a cornerstone of the Hippocratic oath taken by physicians. But when Moore Medical Corp. decided to withdraw from the wholesale drug

Catalog Technology: When a Spreadsheet Won’t Suffice  Apr 01, 2002 10:30 PM By MCM staff

Catalogers have been using a combination of spreadsheet analysis, order entry solutions, and trend forecasting software to manage their marketing analytics

The Beauty of CCB-Paris’s Growth Strategy  Apr 01, 2002 10:30 PM By Peggy Bresnick Kendler

Three years after Le Club des Crateurs de Beaut Paris (CCB-Paris) expanded into the U.S., the French beauty products cataloger remains committed to the

A Little Romance  Mar 15, 2002 10:30 PM By MCM staff

Unemployment may rise and consumer confidence may fall, but romance never dies. So while catalog purveyors of flowers, chocolates, and similar gifts didn’t

Lackluster predictions at Paper Week  Mar 11, 2002 10:30 PM By Shayn Ferriolo

New York–At the 125th Annual Paper Week, hosted by the American Forest & Paper Association, paper predictions ranged from no growth to modest growth

2002: THE YEAR WE MAKE CONTACT?  Mar 01, 2002 10:30 PM By Jeff Morris

It wasn’t supposed to be like this. 2001 was to be the year when colonists on the Moon discovered a black monolith, which emitted an ear-piercing signal






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