Marketing ARCHIVE

On-track online  May 15, 2005 9:30 PM By Margery Weinstein

It’s not hard to see why online surveys are the market research tool of choice for an ever-growing number of companies, according to account executive

Focusing on the Feds  May 15, 2005 9:30 PM By Mark Amtower

Uncle Sam wants you. Well, it’s not so much that he wants you as that he wants to buy from you as long as your company offers competitive prices and,

Action Bag sees the beauty of alliances  May 15, 2005 9:30 PM By John Fischer

Action Bag and Display Co. has created a beautiful niche for itself. The Wood Dale, IL-based cataloger, which sells bags, boxes, and the like to beauty

May 15, 2005  May 15, 2005 9:30 AM By MCM staff


A Page from [ or to ] Your Website  May 01, 2005 9:30 PM By Herschell Gordon Lewis

The cover of a print catalog says: 2004/2005 / Columbia, Snake and Willamette River Cruises / Aboard Authentic SternWheeler / Along The Lewis& Clark Route.

Getting physical  May 01, 2005 9:30 PM By John Fischer

Successful catalogers know what makes a print layout work, and many have also mastered the layout or navigation of a Website. But laying out a brick-and-mortar

HP opens door to Hispanic market  May 01, 2005 9:30 PM By John Fischer

According to the U.S. Small Business Administration, the number of small and midsize Hispanic-owned U.S. businesses is now at about 2 million and expected

PUMP UP the VALUE  May 01, 2005 9:30 PM By MCM staff

The days of multichannel marketing as an independent business discipline, dominated by just a few tech-savvy marketers, are over. Successful direct marketers

Christmas in May  May 01, 2005 9:30 PM By KATHY REVELLO

It’s never to soon to start thinking about the all-important holiday season. Before the gift-buying frenzy typically gets under way, customers are stocking

A Tale of Two Databases: Marketing and Operational  Apr 25, 2005 7:41 PM By MCM staff

In keeping with the move toward multichannel marketing, many catalogers are converting their house files into customer marketing databases, says Arthur Middleton Hughes, vice president/solutions architect for Richardson, TX-based database marketing firm KnowledgeBase Marketing. Some are using advanced techniques to increase customer response, retention, and cross-sells. In return they are seeing increased rates of retention and increased order sizes.

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