Marketing ARCHIVE

PROMISES  Apr 01, 2001 9:30 PM By MCM staff

E-fulfillment solutions allow companies engaged in direct-to-customer operations to handle the challenges of fulfillment over the Internet Two Christmases

Double the treasure  Apr 01, 2001 9:30 PM By MCM staff

Consumer catalogers may think that expanding into business-to-business sales is akin to coming upon hidden treasure. After all, they already have the

ask the experts  Apr 01, 2001 9:30 PM By MCM staff

If you are responsible for online privacy issues in your company, your mantra should be Know, say, do. Know what your company is doing, say what your

Eddie Bauer Approaches CRM Through Channel Motivation Process  Mar 28, 2001 10:30 PM By Melissa Dowling

Oak Brook, IL–With a catalog, a retail chain, and a Website, apparel marketer Eddie Bauer has taken a closer look at customer relationship management

For Brookstone, an EAI System Is Hard to Find  Mar 15, 2001 10:30 PM By Paul Miller

One of multichannel marketer Brookstone’s catalogs is titled Hard-to-Find Tools. And for nearly a year now, the upscale gadgets and tools company has

CATALOG AGE Benchmark 2001 on Operations  Mar 15, 2001 10:30 PM By MCM staff

Catalogers often talk about the importance of giving customers the convenience of shopping from a variety of channels. But with the emphasis on multichannel

Expansion Brews at Barnie’s Coffee  Mar 15, 2001 10:30 PM By Mark Del Franco

After more than 20 years in business, cataloger/retailer Barnie’s Coffee & Tea Co. still suffers from an identity crisis. Most people confuse us with

Catalog Copy: Does Your Guarantee Actually Guarantee? And Should It?  Mar 15, 2001 10:30 PM By Herschell Gordon Lewis

I’m indebted to Kristin Anderson of Magellan’s for this month’s subject. Too often, catalogers take either a Pollyanna point of view or a sour one toward

Working Gear  Mar 01, 2001 10:30 PM By MCM staff

Material handling problems got you down? This Web site could give you a lift. Salt Lake City-based ESKAY Corporation developed its www.mhinfo.com portal

Pillar to Post  Mar 01, 2001 10:30 PM By Roger L. Kingsland

Turnover, technology, and CRM are the three most significant influences in the current call center market.






© 2014, Access Intelligence, LLC. All rights reserved.