Marketing ARCHIVE

MULTICHANNEL MARKETING: Wine Enthusiast hooks up  Apr 01, 2000 10:30 PM By Paul Miller

Channel integration boosts cataloger’s sales 30%The Wine Enthusiast had good reason to uncork a few bottles at the end of last year: Overall sales for

MARKETING TECHNOLOGY: Checking out kiosks  Mar 01, 2000 10:30 PM By MCM staff

Electronic kiosks provide a new channel for sales and serviceElectronic kiosks are branching out from their roots as gift-registry applications in department

MANAGEMENT SOFTWARE REVIEW: J. Jill Group reviews Mozart  Mar 01, 2000 10:30 PM By Randy Dow

Hingham, MA-based J. Jill Group bought Mozart from CommercialWare in July 1998 to run on an AS400 platform. The mailer installed Mozart’s order processing

PAPER, BRICKS & CLICKS: 10 STEPS TO CHANNEL INTEGRATION  Mar 01, 2000 10:30 PM By MCM staff

The never-ending hype about e-commerce over the past few years has sent many catalogers and retailers speeding to produce flashy, attention-getting Websites.

Building a Better Brookstone  Mar 01, 2000 10:30 PM By Diane Cyr

As a gadgets marketer with “innovation” as its tag line, Brookstone in the past few years has innovated:- an electronic barbecue fork- a hair dryer that

A Cornerstone by any other name…  Mar 01, 2000 10:30 PM By John Greenberger

This letter concerns an error in an article in your February issue, “Out with overstocks.” The author, Paul Miller, interviewed Paul DeMartinis of our

In search of CRM  Jan 01, 2000 10:30 PM By Diane Cyr

It’s the buzzword among marketing proselytizers, visionaries, and MBA-types. But even catalogers that recognize the term `customer relationship management’

The annual best and worst of catalog copy  Jan 01, 2000 10:30 PM By Herschell Gordon Lewis

This job gets tougher and tougher. In the year 2000, online catalogs not only are achieving equivalence (and maybe, within the next five years, dominance);

That’s our policy: Where do you fall on the customer service continuum?  Nov 01, 1999 10:30 PM By Liz Kislik

Every legitimate catalog company positions itself along a continuum of customer service, either by conscious effort or as a result of countless unplanned

CLOSE-UP: HENRY SCHEIN – Scheining Knight?  Nov 01, 1999 10:30 PM By Diane Cyr

The next challenge for b-to-ber’s CEOWhoever dusts the cluttered office of Stan Bergman, CEO of healthcare supplies cataloger Henry Schein, should probably






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