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Marketing ARCHIVE

A Look at Victoria’s Secret Look Book  Oct 01, 2001 9:30 PM By Moira Cotlier

The secret to Victoria’s Secret’s 84-page Fall Look Book is less skin and more fashion apparel. While this is sure to disappoint fans of the company’s

Awards.com, T. Shipley Form $30 million B2B Brand Group  Sep 18, 2001 9:30 PM By MCM staff

Lyndhurst, NJ–Just over two weeks after acquiring business furniture marketer Reliable Home Office Awards.com has announced that it will merge with Maitland,

Working Gear  Sep 01, 2001 9:30 PM By Ernie Schell

Measurements are the lifeblood of all successful direct-to-customer businesses. Knowing what data to measure, what analytical tools to use, and then using

That Thong, Thong-Thong-Thong-Thong Turns 20  Sep 01, 2001 9:30 PM By MCM staff

The Thong Song by pop singer Sisqo may have been the song of summer 2000, but according to Frederick’s of Hollywood, 2001 is the thong’s big year it’s

Corrections and Clarifications  Sep 01, 2001 9:30 PM By MCM staff

CORRECTIONS: In the July Small Catalogs Forum (Management Software That Fits) we misspelled the name of CommercialWare. And in the August Electronic Catalog

Syndicated/Co-op, Silver Award: The FedEx Collection, 2000-2001  Sep 01, 2001 9:30 PM By Melissa Dowling

Federal Express is renowned as a leading expedited courier; The FedEx Collection intends to win renown as a catalog of gifts for FedEx employees and customers.

Reinvent the Wheel  Sep 01, 2001 9:30 PM By Linda Formichelli

Merchants have been using customer relationship management since they first set up shop in clean, well-lit caves thousands of years ago. They knew, for

FREEZE FRAME  Sep 01, 2001 9:30 PM By Rama Ramaswami

Nothing much may be a perfectly fine answer to give to an old friend who calls to ask whassup. But if that’s how you describe what’s going on in your

The 2ND ANNUAL I.Merchant Awards  Sep 01, 2001 9:30 PM By MCM staff

As hundreds of budding entrepreneurs learned, building an e-commerce site is easy; building an effective and successful one isn’t. A stellar Website has

people news  Sep 01, 2001 9:30 PM By MCM staff

Lonoke, AR-based pet supplies marketer PetQuarters has promoted Mike Kelly to president. Most recently, Kelly was the company’s executive vice president,






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