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Marketing ARCHIVE

The Cybercritic: Chocolatiers  Feb 01, 2001 10:30 PM By The Cybercritic

This month the Cybercritic looks at chocolatiers. See’s Candies Reviewed Dec. 8, 9 a.m., Explorer 5.0, www.sees.com Overall rating: 6.1 Brand identification:

The Cybercritic reviews chocolatiers  Feb 01, 2001 10:30 PM By The Cybercritic

www.sees.com Reviewed Dec. 8, 9 a.m., Explorer 5.0 See’s Candies has a cult following out on the West Coast, claims a native Californian and friend of

When Dinosaurs Fly  Feb 01, 2001 10:30 PM By MCM staff

Move over, Jurassic Park. Brick-and-mortar retailers have not only survived the mass extinction of dot-coms but evolved into a new, hybrid species of

Around the World in 80 Ways  Feb 01, 2001 10:30 PM By Rebecca Gibson

Your reps may not be like Phileas Fogg, but they can still explore new customer service territory with maps that guide them through every step of the

Testing… one, two, three  Feb 01, 2001 10:30 PM By Herschell Gordon Lewis

When it comes to assessing the impact of your e-mail, your customer is a better judge than your managerWhat’s wrong with this scenario? Immediately after

Testing…One, Two, Three  Feb 01, 2001 10:30 PM By Herschell Gordon Lewis

Whats wrong with this scenario? Immediately after I concluded a speech on e-mail in the U.K., two people who had been in the front row and had been both

A Gap in the Channels  Jan 01, 2001 10:30 PM By MCM staff

Recent print advertisements for The Gap proclaimed “Holiday is here.” If you read the fine print at the bottom of the ad, under the photo of four beautiful

TOP OF THE HEAP  Jan 01, 2001 10:30 PM By Jeff Wiles

Follow these principles to ensure that customers get royal treatment, whether you are a third-party services provider or an e-merchant seeking top-to-bottom

PFS Web  Jan 01, 2001 10:30 PM By MCM staff

PFS web delivers integrated business infrastructure solutions to clients including Hewlett-Packard, IBM, adidas, Nokia and Xerox. Services include consulting,

short takes  Jan 01, 2001 10:30 PM By Rama Ramaswami

Outsourcing takes off; systems integration lags; international expansion picks up the paceThree’s Company What do you do when you have too much to do?






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