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Marketing ARCHIVE

talking heads  Jan 01, 2001 10:30 PM By Steve Banker

“What is the top fulfillment concern or challenge that e-merchants face?”It’s integration. What people are trying to do around fulfillment is to get to

CASE STUDY: ROSS-SIMONS  Jan 01, 2001 10:30 PM By Mark Del Franco

Coordination, Not Integration… Not Yet, Anyway With 11 stores, a four-year-old Website, and an annual catalog circulation of about 70 million, jewelry,

short takes  Jan 01, 2001 10:30 PM By Rama Ramaswami

Plug and Play? Not yet, although retailers wish they could. Ideally, a customer would be able to buy anything from anywhere – a brick-and-mortar store,

Using Web-Customer Data  Jan 01, 2001 10:30 PM By Paul Miller

Customer data captured online can range from `basic registration information’ to details about navigation paths and the most-visited pagesSurgical Supply

It’s a Small e-World After All  Dec 01, 2000 10:30 PM By Leslie Goff

A redesigned site welcomes consumers to the wonderful world of DisneyStore.com.

A Million Mailer March?  Dec 01, 2000 10:30 PM By Sherry Chiger

Several weeks ago, as part of a roundtable discussion on lists and circulation, I asked a number of catalogers whether the January postal rate hike had

THAT’S WHY IT’S CALLED THE WORLD WIDE WEB  Dec 01, 2000 10:30 PM By MCM staff

Japanese Internet users spend more at-home time online than users in any other country: 13.9 days a month, compared to the overall average of 12.1 days

TESTING Tougher tryouts  Nov 01, 2000 10:30 PM By MCM staff

Mailers are making list tests more highly targeted Finding the right prospects for your catalog is no easy task. So many catalogers are using larger tests

CommercialWare, Inc.  Nov 01, 2000 10:30 PM By MCM staff

As a leader in order management and fulfillment software, CommercialWare is redefining the direct-to-consumer market by delivering powerful solutions

CHANNEL YOUR POWER  Nov 01, 2000 10:30 PM By Julie Barton Miller

Managing multiple fulfillment avenues calls for a flawless performance. Get the choreography right with these steps from seven successful merchantsRemember






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