Marketing ARCHIVE

The 10 BEST Catalog Benchmarks  Jun 01, 1999 9:30 PM By Katie Muldoon

Having gauges against which to measure improvement, or lack thereof, is healthy both for the business and for management’s peace of mind. Because all

The 10 BEST Internet Marketing Concepts  Jun 01, 1999 9:30 PM By Sherry Chiger

As the editor of CATALOG AGE’S quarterly I.MERCHANT supplement (and as someone who sees little need to leave the house now that I have Internet access),

The 10 BEST Production Breakthroughs  Jun 01, 1999 9:30 PM By Shannon Oberndorf

We’ve come a long way, baby, in production technology. Sure, the printing press helped create the catalog industry as we know it, but advancements in

The 10 BEST Catalog Concepts Ever  Jun 01, 1999 9:30 PM By Diane Cyr

Why these guys? As you read this, you’ll likely agree with some of the selections, and disagree with others. Maybe strongly.After all, some of these catalogs

the abcs of online trends  May 01, 1999 9:30 PM By Lauren Freedman

The world of electronic commerce changes faster than the weather in New England. Pioneers such as online bookseller Amazon.com and music marketer CDnow

Swimwear and sweaters  May 01, 1999 9:30 PM By Mark Del Franco

Middleton,WI-based cataloger WinterSilks, which had filed for Chapter 11 bankruptcy protection last July, was acquired in late February by Jacksonville,

the basics of back-end integration  May 01, 1999 9:30 PM By Paul Baier

Several years ago, before the explosion in Internet commerce, many companies created a basic home page, put it on the Web, and that was the end of their

Operations BENCHMARK’99  May 01, 1999 9:30 PM By MCM staff

Welcome to the 1999 Catalog Age Benchmark Report on Operations, the third in a series of exclusive surveys produced this year by the staff of Catalog

A look at legislation…  Apr 01, 1999 10:30 PM By MCM staff

Now that the impeachment trial is over, Congress is back in business. Legislation regarding the Internet, privacy, and outbound telemarketing has catalogers

A new Internet Language  Apr 01, 1999 10:30 PM By Shannon Oberndorf

How many times have we heard that this technology or that technology will revolutionize e-commerce? Well, get ready for the next big thing: Extensible






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