Marketing ARCHIVE

A license to profit  Nov 01, 1998 10:30 PM By MCM staff

The Microsofts, Lotuses, Adobes, and other heavy hitters of the estimated $5.6 billion software industry don’t want you to sell software to business customers

A home run market  Nov 01, 1998 10:30 PM By Paul Miller

Just as consumer catalogers are riding high on the home decor-buying wave, some business-to-business mailers are benefiting from the home construction

A French catalog connection  Oct 01, 1998 9:30 PM By MCM staff

How to build an international infrastructure is one of the most daunting-not to mention expensive-considerations for any cataloger contemplating mailing

The art of the deal  Oct 01, 1998 9:30 PM By Lynn Dougherty

Over the years, catalogers shopping for mailing lists have learned that list data cards are just guidelines, and that increasingly, flexible pricing is

A nonprofit catalog quandary  Sep 01, 1998 9:30 PM By MCM staff

Something’s got to change for the nonprofit catalog business of the Windsor, CA-based National Women’s History Project (NWHP).For the past five years,

A four-month presidency  Sep 01, 1998 9:30 PM By Paul Miller

In early August, just four months after joining Emeryville, CA-based SelfCare, president/chief operating officer Mike Tracy left the personal care products

The Black Dog, Summer 1997  Sep 01, 1998 9:30 PM By Melissa Dowling

You don’t have to be a dog lover or a fan of Martha’s Vineyard to fall for The Black Dog catalog. Even if you’ve never set foot in the island’s Black

A good year for paper  Jul 01, 1998 9:30 PM By Shannon Oberndorf

It looks like paper prices will remain steady throughout 1998, despite rumblings this past spring of a July 1 and an Oct. 1 increase. But catalogers can

The ABCs of database marketing  Jul 01, 1998 9:30 PM By Sherry Chiger

A full 51% of the overall respondents to the 1998 Catalog Age Benchmark Report on Lists and Databases (see p. 63) don’t perform any sort of database modeling.






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