Marketing ARCHIVE

Alex and Ani CTO Talks Social Media, Superheroes, and Trumpets  Mar 11, 2014 11:03 AM By Daniela Forte

Joe Lezon, chief technology officer at Alex and Ani, spoke openly about how social media helps the brand engage with consumers, playing the trumpet for 30 years and his aspirations of wanting to be a veterinarian.

Your 3 Step SEO Routine  Mar 09, 2014 8:28 PM By Tim Parry

To help you get on track, Volusion created this infographic to serve as your SEO personal trainer. From assessing your SEO health to building your personal workout plan, you’ll learn tips to help your ecommerce site get into the best SEO shape of its life.

5 Ways to Enhance Digital Performance Right Now  Mar 09, 2014 4:40 PM By Robert DuRoss

In today’s hyper-connected environment, producing slow-loading or unavailable content is equal to providing no digital content at all. While the challenge to produce always-on, high-performing content is daunting, the truth is, it can be done. In fact, it starts with some relatively easy first steps.

How Retailers Can Take a Proactive Approach to Data Recovery  Mar 09, 2014 2:57 PM By Jeff Baken

AmeriPride has turned its attention to improving its customer experience by developing a centralized disaster recovery program to protect its data. Here are four things AmeriPride looked for in a disaster recovery program.

Don’t Say That  Mar 09, 2014 2:22 PM By Herschell Gordon Lewis

A quick question whose answer should pop into your mind within three seconds: What benefit does “but” have that “however” lacks? You’re putting a commanding finger on an almost-invisible way to add or lose power in a 21st-century email solicitation.

Target CIO Resigns after Holiday Security Breach  Mar 05, 2014 1:21 PM By Erin Lynch

Target has announced that Beth Jacob, chief information officer, is resigning from her position as part of an “overhaul” of the retailer’s information security and compliance structure. Jacob’s resignation is effective March 5.

Boost Your B2B Ecommerce Sales in 3 Easy Steps  Mar 04, 2014 10:44 PM By Steve Weber

The B2C online experience has been ahead of B2B in terms of experience and ease of shopping. But the winds are changing. This article outlines three steps you can take to boost your selling power and attract more B2B customers while still controlling costs.

It’s Here, It’s Here, the March 2014 Marketing & Ecommerce Guide  Mar 04, 2014 10:02 PM By Tim Parry

Multichannel Merchant’s March 2013 Marketing & Ecommerce Guide focuses on fraud and security, creating a global footprint and mastering mobile email. It also gives you a look at how to plan for Holiday 2014.

Utilizing Mobile Trends for Ecommerce Success  Mar 03, 2014 11:16 AM By Bernard Luthi

With smartphone penetration in the US at a little above 61%, and a third of all Americans using tablets one thing is clear: the trend for ecommerce success is its all about mobile.

JCPenney Makes a Commitment to Omnichannel  Feb 27, 2014 10:32 AM By Tim Parry

With sales of $1.08 billion for fiscal year 2013, an increase of 5.8%, it appears JCPenney has its ecommerce channel back on track. And on its Feb. 26 earning call, JCPenney chairman and CEO Mile Ullman said the retailer is ready to make ecommerce a part of an overall omnichannel sales strategy.






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