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Marketing ARCHIVE

Top 5 Holiday Shopping Trend Predictions  Nov 12, 2014 11:12 AM By Adam Forrest

It’s the time of the year when retailers start running the holiday programs that has been in the works for months. Here are the top five trend predictions for the holiday shopping season.

Tonzof Launches First Online Retail Marketplace  Nov 12, 2014 10:46 AM By Daniela Forte

Tonzof Inc., launched its official website and marketplace, Tonzof.com. See what plans the company has in place moving forward.

Alibaba Reports Singles Day Sales Up 62% to $9.3B  Nov 11, 2014 2:03 PM By Mike O'Brien

While Chinese ecommerce giant Alibaba reported that Singles Day 2014 – 11.11 – the world’s largest shopping day, brought in more than $9.3 billion in sales, up 62% from 2013, the global phenomenon has yet to make a significant impact in the U.S.

Alex and Ani Sees Significant Lift in Email Revenue  Nov 05, 2014 4:40 PM By Daniela Forte

Jewelry and accessories retailer Alex and Ani saw a 73% lift in monthly email revenue and 36% lift in monthly revenue through using abandoned cart emails.

Walmart Offers Free Shipping on Top 100 Items through Dec. 20  Nov 03, 2014 3:06 PM By Mike O'Brien

In its never-ending ecommerce battle with rival Amazon, Walmart announced the availability of free shipping on its top 100 gifts, as selected by its buyers, through Dec. 20.

Cross-Channel Marketing Success: 5 Steps to Successful Social Listening  Oct 31, 2014 9:48 AM By Mike Shanker

If you want to be a successful marketer, you need to adopt an effective social listening strategy that allows you to communicate with your customers on their preferred channels, in ways that are timely and driven by both interest and convenience.

How Retailers Emailed In Halloween  Oct 30, 2014 11:20 AM By Ross Kramer

Halloween spending was expected to reach $7.4 billion, and it slowly has become one of the fastest-growing holidays. Here are some lessons that you can carry over for the holiday shopping season.

Localized Sales Help Fuel Digi-Key’s 2014 European Sales Growth  Oct 29, 2014 11:07 AM By Tim Parry

Digi-Key attributes this 26% sales growth to its continued global expansion of local sales and support resources and the strength of its next generation, hybrid distribution model which combines ecommerce savvy with personalized value-add services. Here’s a look at how Digi-Key’s global growth is driven.

Halloween Ecommerce Data: Frozen Freezes Out Ninja Turtles  Oct 29, 2014 12:47 AM By Tim Parry

Data released by SLI Systems found consumers conducted over 1 million site searches this Halloween season for Frozen-related queen, princess and snowman characters, making it the most-searched category in the study. Here’s a look at the Top 15 most-searched costume themes of 2014.

Top 20 Most Effective Holiday Subject Line Words  Oct 28, 2014 1:58 PM By Daniela Forte

With the increased number of emails hitting shoppers inboxes during the holiday season, having a subject line that gets readers to open your email is very important.






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