Marketing ARCHIVE

Capturing Loyalty Across Generations  Sep 01, 2015 11:50 AM By Daniela Forte

In order to win customer loyalty, brands need to be strategic, relevant and compelling to customers. Loyalty however is not one-size-fits all. See why loyalty isn’t the same across generations.

Heightened Holiday Shopping Expectations Driving Retailer Preparations  Aug 31, 2015 1:29 PM By Daniela Forte

Holiday shopping 2015 is going to look a lot like last year, only more so in terms of customer expectations for faster delivery, flexibility and options, as well as a mobile-friendly experience. See what retailers and industry experts had to say about holiday 2015.

Moving Toward Mobile Shopping  Aug 31, 2015 11:22 AM By Daniela Forte

Consumers are moving away from traditional shopping methods and going to the small screen. See how you can leverage your brand for smartphone users.

Week in Review: Chico’s Plans to Sell Boston Proper  Aug 28, 2015 10:40 AM By Tim Parry

Chico’s FAS has announced it is exploring strategic alternatives for Boston Proper, the direct-to-customer women’s apparel retailer it acquired for $205 million just four years ago. Here’s a look at this weeks’ news, commentary and events that shaped the direct-to-customer world… and more.

What Role Does Pricing Strategy Play in Establishing Brand Trust?  Aug 25, 2015 10:39 AM By Channie Mize

Trust is an important factor in achieving commercial success for retailers, particularly in the highly competitive US market. One of the ways that retailers earn trust is through their pricing strategies, but it’s a lot more complex than simply who is the cheapest.

Don’t Write off the Baby Boomers Just Yet  Aug 24, 2015 4:03 PM By Oren Levy

Retailers who dismiss aging shoppers as irrelevant or assume that these buyers will stick only to certain brands are seriously miscalculating. See why you shouldn’t write off the baby boomer generation just yet.

Meeting Your Customer’s Expectations This Holiday Season  Aug 24, 2015 3:04 PM By Daniela Forte

Are you ready what your customers are expecting for holiday 2015? In this video, Ian MacDonald, director of ecommerce for Silver Star Brands talks about what he thinks customers will expect this holiday season.

Week in Review: A Mixed Bag of Retail Financials  Aug 21, 2015 4:36 PM By MCM Staff

In a week heavy with retail financials from major companies, there were some clear winners and losers.

Lands’ End Captures Brand Spirit with New Fall Campaign  Aug 21, 2015 10:13 AM By MCM Staff

Lands’ End launches new fall catalog strategy in an effort to capture the brand spirit. See what their plans are for the upcoming season.

Oracle to Acquire Maxymiser  Aug 20, 2015 3:40 PM By MCM Staff

Oracle announced that it has signed an agreement to acquire Maxymiser, see what this will mean for both companies.

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