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MULTICHANNEL MERCHANT » MARKETING
MarketingFeb 26, 2015 10:58 AM By Sean Bowen
With mobile devices, today’s shoppers can shop anywhere even from the comforts of their own homes. See why mobile apps are dominating over desktop websites for shoppers.
MarketingFeb 25, 2015 5:51 PM By Mike O'Brien
How do brands move beyond the mundane and expected to create the “power of fame” – crafting multichannel marketing campaigns that win awards, creating buzz and drive results? According to Jennifer Campbell, general manager of commercial marketing for Canada Post, it involves “a bit of bravery and risk-taking.” “It’s easy to stay in the comfort […]
MarketingFeb 25, 2015 10:21 AM By Daniela Forte
Mobile ads can be a very effective way to spend advertising dollars, but how can you get started? Here is a step-by-step approach to getting started.
MarketingFeb 24, 2015 8:39 AM By Jim Davidson
Retailers are encouraged to set up automated emails that are triggered throughout the purchase path and a post-purchase email series to extend engagement after an order has been submitted. But if you’re not careful, this is where you can begin to creep out your customers.
MarketingFeb 20, 2015 12:19 PM By Daniela Forte
Facebook announced the launch of new product ads that allow retailers to promote multiple products of their entire product catalog, across all devices customers use.
MarketingFeb 14, 2015 1:56 PM By Loren McDonald
A key approach to solving the low smartphone conversions rate challenge is to better leverage the email channel, which is typically the number one activity on smartphones. Here are four tips to start testing and tweaking so you’ve got your program optimized and ready for the 2015 holiday season.
MarketingFeb 13, 2015 11:26 AM By Daniela Forte
Flowers or diamonds for Valentine’s Day? See what online shoppers are searching for most prior to Valentine’s Day 2015.
MarketingFeb 12, 2015 2:18 PM By Daniela Forte
Over the holiday season, Belk launched its Santa Baby Sweepstakes which generated the greatest number of email and mobile opt-ins among other Belk sweepstakes in 2013 and 2014. See more results from the sweepstakes.
MarketingFeb 10, 2015 7:33 AM By Tim Parry
Winning the Amazon Buy Box is more than just a big catch phrase. But what exactly IS winning the Buy Box? Click here to register for the Feb. 11 webinar “15 Tactics Great Amazon Sellers Live By,” and learn more about the Amazon Buy Box and more.
MarketingFeb 10, 2015 6:47 AM By Jason Fordham
In commemoration of Groundhog Day, here’s an offer all those marketers who – like Bill Murray – feel stuck in the same situation over and over and over and hope or wish for some clarity on how to get it right. We need to get the right message to the right person at the right time has been played over and again like a bad movie (not to insinuate Groundhog Day is anything less than a classic).