MULTICHANNEL MERCHANT » MARKETING
When marketers hear the word “personalization” too many still think it means putting a first name on an email. While that old school tactic still works, there is so much more marketers can do to create engaging campaigns that reach a customer on a personal level.
With millions of Americans logging on to social media sites like Facebook and Twitter multiple times a day, it has not only become one of the most popular ways to keep tabs on friends, but also a place to gripe about negative experiences with brands. However, retailers can turn those moans and complaints into rave reviews by using these simple tips.
According to the State of Retailing Online 2014 survey, 53% of merchants marked mobile efforts as a top priority, identifying responsive design, mobile site optimization, and tablet redesign among key focus areas.
Over the last decade emerging technology has increasingly encroached on the traditional retail journey. Here are three of the consumer technology trends that caused a stir at this year’s show and how they might impact the retail sector in the year ahead.
The key to snagging the Valentine’s Day customer is personalization, according to a recent research study that compares and contrasts the differing online shopping behavior and purchase activities of American men and women in the shopping process for Valentine’s Day.
“It Can Be Done, When We Do It Together” speaks to the RadioShack’s ability to collaborate with consumers to help them discover what is possible through technology.
Radio Systems Corporation has announced its partnership with Channel IQ, leading provider of online retail business intelligence, brand protection, retailer verification, and channel management software applications.
Strange but true fact: The Mobile Marketing Association says more people own a smartphone than a toothbrush. With that in mind, there are more opportunities, obviously, to market to a consumer on their smartphone than on their toothbrush.
Grainger’s online presence faired very well in 2013, earning the B2B merchant $3 billion in ecommerce sales alone, according to its annual financial report. Overall, Grainger saw a 5% increase in total sales, equating to $9.4 billion, however, the merchant said its ecommerce presence represent “the fastest growing and most profitable channel in the business.”
No longer can B2B merchants rely solely on an annual big-book catalog or offer a bland procurement portal up for customers to purchase from. The Gen Y buyer is also a B2C ecommerce shopper and wants those same experiences when shopping for their company. Download this executive summary to learn more.