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Marketing ARCHIVE

How to Maximize Online Sales this Valentine’s Day  Jan 26, 2015 12:52 PM By Satya Ganni

Didn’t have a successful holiday season? Well, Valentine’s Day is just around the corner. Here are five ways to make sure you’re maximizing Valentine’s Day sales.

Do You Practice Good (Data) Hygiene?  Jan 26, 2015 12:04 PM By Alyssa Nahatis

With email still one of the most powerful marketing tools today, it is important to have good data hygiene. Here are some tips to make your email marketing successful.

Brand Loyalty, Trust Keys to Canadian Consumers  Jan 21, 2015 9:49 AM By Mike O'Brien

Canadian consumers are more brand loyal than their U.S. counterparts, but connecting with them involves more relationship-building and trust.

Welcome Back, JCPenney Catalog  Jan 20, 2015 11:16 AM By Tim Parry

JCPenney said in 2009 that it was dropping catalogs because they had become a tool to browse merchandise before shopping online or in JCPenney stores.

5 Affiliate Marketing Trends for 2015  Jan 19, 2015 4:08 PM By Robert Glazer

Affiliate marketing has been evolving at a rapid pace for the last few years and this year looks like it will be no exception. This article identifies five trends that you should watch for in 2015 and some best practices to keep in mind as you develop your affiliate marketing strategy.

Email Marketing Compliance is Ever Changing  Jan 15, 2015 2:55 PM By James Koons

With the ever-changing privacy and compliance landscape, lawmakers need to stay ahead of spammers.

Consumers and Merchants Had a Cautious Holiday Season  Jan 11, 2015 9:42 AM By Tim Parry

Consumers were concerned about 2013 holiday season issues that kept last-minute deals from getting to their doorsteps.

How Web Personalization Drives Purchases and Post-Purchases  Jan 10, 2015 4:29 PM By Andy Zimmerman

Online retailers are in urgent need of strategies to help reduce website churn and convert visitors to buyers. Here’s how personalizing the experience can help.

The Federal Purchase Card: Still a Viable Procurement Method for B2B  Jan 10, 2015 4:06 PM By Mark Amtower

Over the past decade we have seen a shift, and those companies not carrying any government contracts are seeing the percentage of their federal sales via the charge card shrink. This does not mean that if you don’t have a contract you will lose all your federal sales. But what can you do to stem the shrinkage?

Target-Lilly Pulitzer Collaboration Hit with Social Media Backlash  Jan 08, 2015 4:35 PM By Daniela Forte

Target’s collaboration with Lily Pulitzer collaboration took a hit this week on social media from its fans and followers. See what people had to say.






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