MULTICHANNEL MERCHANT » MARKETING
Building 19 filed for Chapter 11 bankruptcy protection, and hired Gordon Brothers to liquidate the 10 remaining locations. The irony of New England off-price closeout retailer Building 19′s demise is that it started off in 1964 as a merchant that took advantage of other merchant’s misfortunes and failures.
The Home Depot received backlash when it released what many are considering to be a racist tweet sent out by the company on Twitter which showed two African American drummers flanking a man wearing a gorilla mask.
Since 2010 Amazon has shared warehouse space with Proctor & Gamble, the parent company of such products like Pampers diapers, Bounty paper towels, Tide laundry detergent among others, according to the Wall Street Journal, a move many are saying is a beneficial arrangement for both companies.
To successfully integrate mobile strategies into your holiday plan of attack, you must first understand how your customers shop and then strive to make that process quicker, easier, and more efficient. And while retailers have been prepping for months for the upcoming shopping season, there are still steps that can be taken now to ensure success on Black Friday and beyond.
Black Friday and Cyber Monday are quickly approaching and how you handle your website this season could make or break your holiday sales. Here are eight tips that will help you make smart marketing decisions such as real-time web personalization that will help create a better online experience for your customers through this joyful yet stressful time of year.
A Google study reveals that the internet is the top resource for many shoppers this holiday season. Smartphones will be the device of choice, online marketing will influence holiday shopping, and cross-screen shopping will be a big deal.
By the time you read this blog post, you will probably already be sick of the Bitstrips phenomenon clogging up Facebook. And some people may be glad to know that my participation in Bitstrips probably means it has officially jumped the shark. You’re welcome, America.
Ecommerce is a global phenomenon and allows you to reach out to new markets irrespective of language and geographical barriers. If you want to capitalize on international sales, it’s important to optimize your site for international audiences and localized search results.
Truly, times are good in the land of the marketer. However, the adoption of marketing automation for many organizations has been a less-than-simple process, and there are three common pitfalls that every marketer should avoid.
Digital marketing firm AdGooroo did a post on its blog Monday to highlight the top Halloween paid search advertisers (based on AdWords impressions), as well as the top Halloween keywords (also based on AdWords impressions), between September 2012 and September 2013. The “Miley Cyrus Twerking” costume did not make the cut.