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MULTICHANNEL MERCHANT » MARKETING
MarketingMar 14, 2015 6:43 PM By Prat Moghe
Retailers have been sharply criticized for being behind the curve when it comes to consumers’ rapidly changing expectations in the age of smartphones and tablets. But did you know that two in three retailers are already leveraging or plan to leverage the cloud for big data analytics?
MarketingMar 02, 2015 6:14 PM By Robert Glazer
Smaller retailers have been particularly challenged with running a quality affiliate program, an important component of most modern marketing strategies.
MarketingMar 02, 2015 5:41 PM By Murtaza “Zeke” Hamdani
Even when upselling succeeds, it can result in buyer’s remorse if the customer later realizes the upsold item was not really wanted — that breeds resent, which erodes loyalty. Following these tips will optimize chances of converting customers, and making sure they feel good about it.
MarketingFeb 26, 2015 11:53 AM By Daniela Forte
Today, mobile is growing three times the rate of overall ecommerce with consumers increasingly reaching for their smartphones instead of their computers. See what shopping habits consumers are adopting today.
MarketingFeb 26, 2015 10:58 AM By Sean Bowen
With mobile devices, today’s shoppers can shop anywhere even from the comforts of their own homes. See why mobile apps are dominating over desktop websites for shoppers.
MarketingFeb 25, 2015 5:51 PM By Mike O'Brien
How do brands move beyond the mundane and expected to create the “power of fame” – crafting multichannel marketing campaigns that win awards, creating buzz and drive results? According to Jennifer Campbell, general manager of commercial marketing for Canada Post, it involves “a bit of bravery and risk-taking.” “It’s easy to stay in the comfort […]
MarketingFeb 25, 2015 10:21 AM By Daniela Forte
Mobile ads can be a very effective way to spend advertising dollars, but how can you get started? Here is a step-by-step approach to getting started.
MarketingFeb 24, 2015 8:39 AM By Jim Davidson
Retailers are encouraged to set up automated emails that are triggered throughout the purchase path and a post-purchase email series to extend engagement after an order has been submitted. But if you’re not careful, this is where you can begin to creep out your customers.
MarketingFeb 20, 2015 12:19 PM By Daniela Forte
Facebook announced the launch of new product ads that allow retailers to promote multiple products of their entire product catalog, across all devices customers use.
MarketingFeb 14, 2015 1:56 PM By Loren McDonald
A key approach to solving the low smartphone conversions rate challenge is to better leverage the email channel, which is typically the number one activity on smartphones. Here are four tips to start testing and tweaking so you’ve got your program optimized and ready for the 2015 holiday season.