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Marketing ARCHIVE

5 Tips to Turn Followers into Buyers  Jun 22, 2015 5:01 PM By Daniela Forte

Merchants today are all in some way using social media to leverage their brand and products, whether it’s through Facebook, Pinterest or Instagram, social media is becoming an emerging channel. Here are five tips to turn followers into buyers.

Selling on Social Media is Certainly a Trend  Jun 22, 2015 2:09 PM By Daniela Forte

With 1.5% of ecommerce web traffic being driven from social media, for most merchants today, social media is still an emerging channel. See why leveraging social media can be beneficial to your brand.

The 7 Tenets of Personalization 3.0  Jun 22, 2015 1:20 PM By Andy Zimmerman

Today’s digital marketer must be empowered to act on any kind of data from any source across channels to deliver relevant, individualized, one-to-one experiences for their key audiences in real time. Here are seven tenets of personalization 3.0.

Week in Review: Amazon Wants You to Deliver  Jun 20, 2015 4:29 PM By MCM Staff

Amazon is trying to make delivery even faster by turning the U.S. into a Nation of Couriers… Who needs drones when you can have an Uber-like delivery experience? Here’s a look at the news, commentary and events that shaped the direct-to-customer world this week.

Bass Pro Shops Goes Fishing with Social Media  Jun 19, 2015 10:34 AM By Daniela Forte

Bass Pro Shops is asking its customers to post a selfie of their latest catch using the hashtag #Fishie, donate to the “Teach a Child to Fish” program. See what else Bass Pro Shops is doing to bring more awareness to the outdoors.

Thanks for the Retargeting, Sears!  Jun 16, 2015 12:26 PM By Mike O'Brien

Data-driven, real-time marketing is a thing of beauty for retailers – but sometimes the technology can be too smart for its own good, as happened to Sears.

You Need to Change The Way You Think About Personalization  Jun 16, 2015 11:37 AM By Josie Stein

Personalization is not just about beating the competition and making that ever elusive connection with your audience. See why you need to change the way you think about personalization.

Rue La La Reactivates Dormant Customers  Jun 15, 2015 3:23 PM By Daniela Forte

Private sale boutique apparel brand Rue La La embarked on a customer-segmentation project with the goal of reactivating dormant customers. See what they did and how it helped the brand.

Sigma Beauty Drives Results Using User Generated Content  Jun 11, 2015 1:31 PM By Daniela Forte

Exhibiting how a product will present itself in the real world was important and a challenge for beauty brand Sigma Beauty. See how Sigma Beauty addressed the challenge and leveraged its user-generated content.

The 2015 Video Marketing Cheat Sheet  Jun 10, 2015 1:46 PM By Daniela Forte

With 7 billion videos watched on Facebook and YouTube each year, the message is clear that customers want video. See why video is an important marketing strategy and how to make it beneficial for your business.






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