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Marketing ARCHIVE

Developing New Sales Strategies in a Customer Driven World  Mar 04, 2016 1:39 PM By Maria Pergolino

We are in the middle of rapid change; accelerating business, ubiquitous information, digitalization of our tools, and evolving relationships both inside and out of our company. Here are some tips to help drive sales for your business.

Week in Review: Wayfair Just Had the Best. Week. Ever.  Mar 04, 2016 9:05 AM By MCM Staff

Between posting 98% growth in Q4 direct sales, plans for Canadian and European expansion and a new analytics-driven catalog, Wayfair had a pretty good week. The company also announced plans to open its fourth customer service center in Bryan, TX. See what other news and events transpired this week in the world of direct-to-customer retail and ecommerce.

6 Steps to a More Effective, Holistic Omnichannel Strategy  Mar 01, 2016 12:12 PM By Steven La Schiazza

A cross-functional approach is key to a successful omnichannel strategy, enabling a seamless customer experience that can drives sales and profits. Merchandising, logistics, marketing and planning departments all play a key role in the assortment, pricing and promotions that influence the outcome. Without across-the-board participation, your efforts can fall flat. Here are 6 steps to a more effective omnichannel strategy.

Wayfair Brings Online and Offline Together With Catalog Launch  Mar 01, 2016 9:36 AM By Daniela Forte

Wayfair Inc.announced the release of its first full spectrum catalog featuring furniture and décor for every room of the house. See what plans Wayfair has in place for its catalog.

What’s Next for Best Buy After Its Marketplace Shutdown?  Feb 29, 2016 2:41 PM By Daniela Forte

With Best Buy shutting down its marketplace for third party sellers, two questions are on everyone’s mind: Where will the electronics and appliances retailer focus next, and was this a smart move? See what one industry expert had to say.

29 Creative Leap Day Emails to Drive Ecommerce Sales  Feb 29, 2016 1:38 PM By Tim Parry

Leap Day comes but once every FOUR years… So in theory, retailers had 4 years since Leap Day 2012 to figure out their next Leap Day marketing plan. Either way, it made Leap Day a new selling holiday, as savvy merchants looked to take advantage of the extra day. Here are 29 good and not-so-good Leap Day emails sent to Multichannel Merchant staff members, and what made them want to click away.

Airing My Dirty Laundry from eTail West 2016  Feb 26, 2016 8:53 PM By Tim Parry

Those who know me well know that a free t-shirt is the way to my heart. So eTail West 2016 was my first chance of the year at getting a new wardrobe. But here’s why I can’t remember two of the vendors I got gear from, even though they may have had the coolest t-shirts at the show…

Industry Data Provides Telling Insights for Retailers in 2016  Feb 25, 2016 4:02 PM By Louisa Rupp

This year, retailers are putting a stake in the ground by creating continuous shopping experiences, whether the checkout lane is a couch or store aisle. Here are four trends retailers should look out for in 2016.

Week in Review: UPS Invests in Deliv to Learn About Same-Day Market  Feb 25, 2016 2:45 PM By MCM Staff

UPS took a big leap this week by investing in crowdsourced startup Deliv, getting a seat on its board and a front-row seat on its operating model. Stay tuned to see how the carrier is able to leverage this relationship to better understand and take advantage of the burgeoning sector of the on-demand economy.

Thirstie Adopts Content-to-Commerce Strategy  Feb 22, 2016 1:38 PM By Daniela Forte

In an effort to stand out, rethink, grow and maintain its customer base, Thirstie, an alcohol-on-demand delivery service had to adopt the “content-to-commerce” strategy using its digital magazine “The Craft” to engage users and keep them coming back. See what results this strategy did to help the brand.






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