MULTICHANNEL MERCHANT » MARKETING
Digital marketing firm AdGooroo did a post on its blog Monday to highlight the top Halloween paid search advertisers (based on AdWords impressions), as well as the top Halloween keywords (also based on AdWords impressions), between September 2012 and September 2013. The “Miley Cyrus Twerking” costume did not make the cut.
ValuePetSupplies.com has been awarded the Google Trusted Store badge, which is issued by Google to help shoppers identify online merchants that offer a great shopping experience.
Does data have to be big? Or is there a different way of using ecommmerce data to get better marketing results? Here’s why real-time data can be used to email segments your audience based on their previous behavior.
Loyalty programs are becoming increasingly popular among retailers and consumers alike. However, as more and more consumers are opting in to these types of programs, over 30% of shoppers say the amount of personal information requested by a merchant is a major factor when considering signing up for a loyalty program or not.
According to analytical firm Custora, customer purchase through email has increased to almost 7% in the last four years. They further concluded that email (with 0.88%) was 40 times more effective than Facebook and Twitter (0.01% each) at acquiring ecommerce customers. Only an insignificant percentage of customers make purchases via Facebook and Twitter. Therefore, after powerful organic search […]
Once upon a time, merchants saw ecommerce marketplaces as a place to clear out overstock items. But the growing global economy and partnerships with brick and mortar retailers are making the marketplaces an attractive outlet for third-party merchants to sell their goods.In this executive summary from Multichannel Merchant, you will learn: Why partnering with marketplaces […]
Amazon spokesman Erik Fairleigh said in an email that the company had not changed the minimum order amount for free shipping in more than a decade. That amount was previously $25.
eBay has acquired U.K.-based same-day delivery courier service Shutl, and will use the acquisition to boost its eBay Now to 25 markets by the end of 2014. Financial terms of the Oct. 22 deal have not been disclosed.
Amazon’s positive brand perception as a trusted and reliable ecommerce platform is sure to prompt users to select Login and Pay with Amazon as their login vehicle of choice, given the option.
To better understand the online and mobile shopping behaviors by demographic, the SeeWhy Conversion Academy conducted a series of online surveys yielding responses from 60,500 U.S. consumers nationwide. In this article, Charles Nicholls shares several key findings and related takeaways for digital marketers.