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Marketing ARCHIVE

Elite SEM Launches Division To Help Marketers Reach Active Shoppers  Feb 11, 2016 10:09 PM By MCM Staff

Operating from Philadelphia, Elite SEM’s Shopping & Feed Division manages a number of different services including Google Shopping and Bing Shopping, Data Feed Management, and Comparison Shopping Engines (CSEs) for clients that feature anywhere from a few thousand to tens of millions of products in online stores.

Americaneagle.com Launches New eCommerce Website for Aspen Tea  Feb 11, 2016 2:45 PM By MCM Staff

Americaneagle.com has launched a website for Aspen Tea Company on the ROC Commerce platform.

How Consumers Will Spend This Valentine’s Day  Feb 11, 2016 1:31 PM By Daniela Forte

This Valentine’s Day consumers will spend $18.9 billion, with men spending $190 on average, doubling what women spend. See how you can benefit from consumer spending during the holiday of love.

Week in Review: Amazon Looks to Go Global with Logistics Operations  Feb 11, 2016 1:14 PM By MCM Staff

Amazon has taken another step in its march toward world dominance, as it plans to create a global shipping and logistics operation. See what the plans are for the ecommerce marketplace.

Courting Your Consumer This Valentine’s Day  Feb 11, 2016 11:56 AM By Daniela Forte

This Valentine’s Day, retailers will need to find creative ways to court their customers. In this infographic by InMobi, here are several steps to get the love from your consumers.

Personalize Your Messages Without Stalking Your Customer  Feb 11, 2016 10:20 AM By Susan Wall

Emails jamming up a shoppers inbox are often ignored and one of the best ways to grab a shopper’s attention is by using segmentation to personalize messages that make a visitor feel as thought their web experience was designed just for them. Here are tips to personalize emails for your consumers.

Can Digital Transformation Save the Planet?  Feb 08, 2016 2:54 PM By Lori Mitchell-Keller

Data analytics has a chance to cut through the carbon reducing pie for retailers. Find out how this is possible and what it can do for your business.

Avoiding Common (and Costly) SEO Mistakes With Your Product Descriptions  Feb 08, 2016 2:40 PM By Keelin McDonell

SEO while only three short letters is an integral part of the product descriptions on your website. See how you can make your SEO work for you and your business and what mistakes you are making.

Consumer-generated Content Proves Successful for Turtle Wax  Feb 04, 2016 5:18 PM By Daniela Forte

When Turtle Wax realized it needed to attract more customers to its site, it relied on this marketing strategy to help its business garner a significant number of page views to its site. See what it did and how it worked for Turtle Wax.

Taking a Closer Look at Your Data  Feb 04, 2016 5:08 PM By Daniela Forte

Being able to combine your online and in-store data today is critical for a brands’ personalization efforts. That is why it is important to be able to take a closer look at your data to help gain insight into your customer.






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