Marketing ARCHIVE

Living Social: What is Your Social Graph and How is it Used?  May 21, 2014 12:20 PM By Roman Lenzen

Simply put, a social graph is your online social footprint. Here’s how Foursquare, Twitter, Facebook and other social media sites are using your social graph to determine interests and needs for further tailoring as well as advertiser targeting.

How Alex and Ani Spreads Positive Energy Across Multiple Platforms  May 21, 2014 11:21 AM By Daniela Forte

The use of iBeacons is growing among retailers with a brick-and-mortar presence. Here’s a look at how Alex and Ani is using an integrated mobile strategy to engage its in-store customers.

A Brief Overview of Global Ecommerce  May 20, 2014 11:57 AM By Daniela Forte

The landscape of ecommerce is constantly changing. According to an infographic by CueCommerce, 82% of consumers are shopping online using their laptops, while 10% are using tablets and only 8% are using smartphones. The top five countries of ecommerce spending include: United States, United Kingdom, China, Japan and Belgium.

Brands Missing Major Opportunities to Drive Mobile Engagement  May 20, 2014 11:22 AM By Daniela Forte

Marketers recognize and embrace mobile as a vital component of the marketing mix – but they are missing the mark when it comes to relevant personalized messages.

I Am the Unusual Millennial  May 20, 2014 10:43 AM By Daniela Forte

I consider myself the unusual millennial. Last week, I read the article, “Millennials’ Behavior Is Good, Bad and Ugly for Retail” by Steve Wellen and couldn’t help but realize how my own shopping habits were so different than what he reported in the article.

Social Media: The Final Stamp of Approval for Purchase Decisions  May 16, 2014 2:10 PM By Daniela Forte

More and more consumers are turning to social content when it comes to their purchase decisions, according to an infographic by Offerpop.

Shutterfly’s Major Email Mistake  May 15, 2014 6:00 PM By Daniela Forte

This week, several friends and family members were sharing on their Facebook statuses that Shutterfly, an online photo printing service, had told them they were pregnant with a congratulatory email, the funny thing was, they were not expecting.

Kiehl’s Uses Targeted Personalization to Lift Revenues  May 15, 2014 3:36 PM By Daniela Forte

Kiehl’s saw a 11.59% lift in revenue per visit to its website after it combined its visitor segmentation and on-site behavior to create a targeted personalized experience.

5 Ways your Business has to Change to Integrate Beacons  May 14, 2014 7:16 AM By Jonathan McKeever

Beacon technology is at the top of the list of next “big ideas” for merchants. But to make the most of location-specific campaigns and analytics, retailers have to change the way they think about customer engagement.

Genco Marketplace Re-Launches NoBetterDeal.com  May 13, 2014 10:59 AM By MCM Staff

Genco Marketplace re-launches its online direct-to-consumer store – NoBetterDeal.com. The new online store has enhancements that improve the user experience for bargain shoppers.






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