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MULTICHANNEL MERCHANT » MARKETING
MarketingNov 09, 2015 4:39 PM By Theresa O'Neil
There’s no doubt that ratings and reviews play a significant role in the consumer purchase process. Find out what role they can play in your ecommerce strategy.
MarketingNov 05, 2015 11:18 AM By Daniela Forte
With billions of images shared daily, consumers now have more opportunities to share and discover awesome products and useful content. See how you can provide more visual content for your consumers.
MarketingNov 04, 2015 5:19 PM By Meera Murthy
For ecommerce marketers, preparing for the holidays is old hat. But, with November upon us and the unofficial start of the holiday season behind us, it’s time for some straight talk about Cyber Monday.
MarketingNov 03, 2015 3:52 PM By Adrien Nussenbaum
There is no reason why an online marketplace cannot be an integral part of Black Friday and Christmas promotions, nor indeed promotions at other times of the year. Here is how to best go about it.
MarketingNov 02, 2015 12:03 PM By Kevin Cundiff
The Holidays: the most wonderful time of year…especially for retailers. See Deloitte’s projections for holiday sales and what it could mean for your business.
MarketingNov 01, 2015 6:09 PM By Brian Heikes
By using SMS in a multichannel approach, brands couple the acceptance of SMS with app data on user behavior to deliver relevant reengagement messaging. Through the inclusion of SMS into their mobile app strategy, retail brands will enjoy additional consumer engagement, increased usage and higher sales and profits.
MarketingOct 30, 2015 2:23 PM By MCM Staff
Instead of shopping on Black Friday, outdoor clothing and equipment retailer REI wants its customers to #OptOutside. Won’t REI lose a lot of money? Probably not, and here’s why. Also, here’s a look at the news, commentary and events that shaped the direct-to-customer world last week.
MarketingOct 28, 2015 1:45 PM By MCM Staff
Don’t be surprised if Darth Vader, Boba Fett, Princess Lea or Yoda knock on your front door this Saturday. Data released by SLI Systems found site searches for Star Wars-related Halloween costumes far exceeded all others.
MarketingOct 28, 2015 1:25 PM By Margot da Cunha
It’s that time of year when your Instagram feed becomes cluttered with apple picking poses, and your office turns into a feeding frenzy of Halloween candy. It’s also time to start prepping for the holiday season. Here are five tips to win friending Facebook holiday success.
MarketingOct 28, 2015 11:04 AM By Herschell Gordon Lewis
Herschell Gordon Lewis sticks his head in the lion’s mouth once again to give us his Best and Worst of Catalog Copy for 2015.
by Curt Barry
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by Susan Wall
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