MULTICHANNEL MERCHANT » MARKETING
Amazon’s positive brand perception as a trusted and reliable ecommerce platform is sure to prompt users to select Login and Pay with Amazon as their login vehicle of choice, given the option.
To better understand the online and mobile shopping behaviors by demographic, the SeeWhy Conversion Academy conducted a series of online surveys yielding responses from 60,500 U.S. consumers nationwide. In this article, Charles Nicholls shares several key findings and related takeaways for digital marketers.
As 2014 approaches, the very factors that have kept mobile measurement in the background are about to push app analytics front and center. The mobile channel is growing as a revenue driver, merchants are beginning to integrate apps with other communication efforts, and technology platforms are emerging to support in-depth measurement of app activity.
Memes are a free and practically effortless way to get hits. All you have to do is curate existing content already posted to the Internet and perhaps add your own little twist to it. Here’s how merchants are using existing memes to build their online exposure.
Ecommerce companies that invest in shipping extras, such as speedy delivery times, vast fulfillment networks and free shipping are seeing surprising returns through customer loyalty, referrals and positive reviews. So what’s holding the rest back?
Quill.com, named Sergio Pereira as president. Pereira replaces Mike Patriarca, who was named senior vice-president, global transformation for parent company Staples, Inc.
Kittens make everything better. Kitten memes make everything WAY better. So I created 6 cute kitten memes that will make you go follow us on Twitter. It’s not like you needed cute kitten memes to follow us, but they were fun to make. And here they are.
Much to the fear and chagrin of SEOs, online marketers, and webmasters everywhere, Google has confirmed that it has begun work to encrypt all searches, once again reminding us all that we can either adapt or die. Two years ago, Google began encrypting searches for signed-in users.
Miles Kimball Co. president Vicki Updike announced Oct. 8 the company is changing its name to Silver Star Brands in a move to describe more accurately the merchant and the brand portfolio it offers. Here’s what Silver Star Brands president Vicki Updike has to say about the rebranding.
According to industry statistics, in the first half of 2013 more than half of emails were opened on a mobile device and more than four out of ten mobile email users looked at emails at least four times per day. Here is a quick look at 10 best practices for reaching holiday shoppers with responsively-designed emails.