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MULTICHANNEL MERCHANT » MARKETING
MarketingSep 03, 2015 9:34 AM By Daniela Forte
Belk was able to up its engagement with returning college students during a recent Back-to-School Fashion Sweepstakes. See how the company used its social and mobile channels for the sweepstakes.
MarketingSep 01, 2015 12:02 PM By Daniela Forte
More than a quarter of all email-driven purchases were completed from a mobile device in the second quarter of this year. See what brands are doing to improve their smartphone and email experience.
MarketingSep 01, 2015 11:50 AM By Daniela Forte
In order to win customer loyalty, brands need to be strategic, relevant and compelling to customers. Loyalty however is not one-size-fits all. See why loyalty isn’t the same across generations.
MarketingAug 31, 2015 1:29 PM By Daniela Forte
Holiday shopping 2015 is going to look a lot like last year, only more so in terms of customer expectations for faster delivery, flexibility and options, as well as a mobile-friendly experience. See what retailers and industry experts had to say about holiday 2015.
MarketingAug 31, 2015 11:22 AM By Daniela Forte
Consumers are moving away from traditional shopping methods and going to the small screen. See how you can leverage your brand for smartphone users.
MarketingAug 28, 2015 10:40 AM By Tim Parry
Chico’s FAS has announced it is exploring strategic alternatives for Boston Proper, the direct-to-customer women’s apparel retailer it acquired for $205 million just four years ago. Here’s a look at this weeks’ news, commentary and events that shaped the direct-to-customer world… and more.
MarketingAug 25, 2015 10:39 AM By Channie Mize
Trust is an important factor in achieving commercial success for retailers, particularly in the highly competitive US market. One of the ways that retailers earn trust is through their pricing strategies, but it’s a lot more complex than simply who is the cheapest.
MarketingAug 24, 2015 4:03 PM By Oren Levy
Retailers who dismiss aging shoppers as irrelevant or assume that these buyers will stick only to certain brands are seriously miscalculating. See why you shouldn’t write off the baby boomer generation just yet.
MarketingAug 24, 2015 3:04 PM By Daniela Forte
Are you ready what your customers are expecting for holiday 2015? In this video, Ian MacDonald, director of ecommerce for Silver Star Brands talks about what he thinks customers will expect this holiday season.
MarketingAug 21, 2015 4:36 PM By MCM Staff
In a week heavy with retail financials from major companies, there were some clear winners and losers.
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