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Marketing ARCHIVE

Using Instagram for (Brand) Fun and Profit  Mar 17, 2016 5:08 PM By Daniela Forte

Instagram is an excellent social media platform for beautiful imagery and a chance to have fun with your brand. So it is no wonder brands have caught on and are engaging with shoppers through this platform. Here are a few brands that are getting it right when it comes to marketing their brand on Instagram.

The Rise of Social Media in Online Retail  Mar 15, 2016 1:55 PM By Daniela Forte

Social media is just a small portion of the overall shopping experience for customers, but it has a huge impact on how a customer engages with the brand. This infographic by SnapParcel offers some exciting statistics and facts about social media and the consumer behavior.

The Catalog is Far From Dead  Mar 15, 2016 12:50 PM By Tim Parry

Rumors of catalog’s demise had been greatly exaggerated. Yes, catalog circulation dropped at the end of the last decade, as did page counts, as did the number of catalog titles. But catalogs are still here, and they have taken on a new role as a marketing driver.

TaylorMade Sees Online Conversion Rate Success with Brand Advocates  Mar 15, 2016 11:00 AM By Daniela Forte

Harnessing the power of brand advocates is a great way to gain new customers to your brand. See how TaylorMade used the power of brand advocates to create engagement with the customer.

Do You Plan to Increase Catalog Circulation in 2016?  Mar 11, 2016 3:20 PM By MCM Staff

Do you plan to increase or decrease your catalog circulation in 2016? Multichannel Merchant associate editor Daniela Forte asked this question to attendees of NEMOA directXchane in Boston March 9-11, and here is what she found out.

Week in Review: Amazon As Expected Buys Into Air Freight  Mar 10, 2016 3:14 PM By MCM Staff

Ending months of speculation, Amazon says it has leased 20 Boeing 767 cargo jets from Air Transport Services Group Inc., while taking a 20% stake in the Ohio company. This gives Amazon a significant boost in its air freight capacity, as much as 15%, and signals to the major carriers it is eager to control more of its logistics destiny.

How Talbots Reclaimed Its Brand DNA  Mar 09, 2016 7:35 PM By Daniela Forte

Talbots is making great strides to become a cult brand for women between the ages of 45 to 65 years old and right now it is focusing on reclaiming its brand DNA and sense of style.

How Boden Puts the Customer First  Mar 09, 2016 5:29 PM By Daniela Forte

Listening to the customer is an important goal for fashion retailer Boden.

What’s Next For Brands’ Social Marketing Strategies?  Mar 07, 2016 7:05 AM By Margie Kupfer

As mobile usage continues to grow, new social platforms will also continue to evolve and be discovered—bringing a whole new element to social marketing. In the very near future, we will see the integration of mobile and social channels through messaging apps like WhatsApp and Viber, live-streaming tools like Periscope, and traditional networks like SnapChat and Facebook that have staying power.

Navigating the Bumpy Road to Cross-Channel Attribution  Mar 04, 2016 2:14 PM By Arthur Schopp

Cross-channel attribution continues to be a hot topic, and while retailers and vendors alike are eager to talk about it, it seems there are still as many questions and challenges as there are answers. Here are some tips marketers can use the cross-channel attribution to their advantage.






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