Marketing ARCHIVE

Radio Systems Corporation to Partner with Channel IQ  Jan 27, 2014 11:10 AM By MCM Staff

Radio Systems Corporation has announced its partnership with Channel IQ, leading provider of online retail business intelligence, brand protection, retailer verification, and channel management software applications.

Mobile Commerce Tip Sheet  Jan 24, 2014 10:39 AM By MCM Staff

Strange but true fact: The Mobile Marketing Association says more people own a smartphone than a toothbrush. With that in mind, there are more opportunities, obviously, to market to a consumer on their smartphone than on their toothbrush.

Grainger’s Ecommerce Sales Pass $3 Billion in 2013  Jan 24, 2014 10:00 AM By MCM Staff

Grainger’s online presence faired very well in 2013, earning the B2B merchant $3 billion in ecommerce sales alone, according to its annual financial report. Overall, Grainger saw a 5% increase in total sales, equating to $9.4 billion, however, the merchant said its ecommerce presence represent “the fastest growing and most profitable channel in the business.”

B2B Merchants Adapt to B2C Generation  Jan 23, 2014 5:04 PM By Tim Parry

No longer can B2B merchants rely solely on an annual big-book catalog or offer a bland procurement portal up for customers to purchase from. The Gen Y buyer is also a B2C ecommerce shopper and wants those same experiences when shopping for their company. Download this executive summary to learn more.

Facebook Advertising KPIs Spike in Q4  Jan 22, 2014 12:17 PM By Daniela Forte

A new infographic by Kenshoo detailing findings from an analysis of Facebook ads in Q4 2013, found that advertiser sales revenue driven by Facebook ads increased 59.09% quarter-over-quarter and impressions increased 50.79% quarter-over-quarter.

Thinking About Expanding Into China? What You Need to Know  Jan 21, 2014 3:37 PM By Daniela Forte

Are you thinking about expanding globally into China with your brand? There may be some things you will want to think about before entering into the Chinese market with your business.

Paid Search Sees Growth in Q4 2013  Jan 21, 2014 1:26 PM By Daniela Forte

The fourth quarter of 2013 saw growth for paid search, according to two separate industry reports. The holiday shopping season saw an increase in retail transactions of 26%, and retail revenue rose 34% on Thanksgiving and 24% on Black Friday.

It’s Not About Big Data – It’s About Smart Data  Jan 20, 2014 2:20 PM By Janice Smithers

Having access to more data does not assure you’ll have better insights to drive engagements and conversions in 2014. Here are a few suggestions for how you might want to leverage the data overload to help you drive your digital marketing strategy in the coming year.

Mobile Surveys Improve with Technology  Jan 20, 2014 1:54 PM By Andrew Jeavons

Mobile technology has not only increased the effectiveness of the survey – it also reshaped the way we build our surveys.

Leadspace Update Provides New Predictive Company Targeting  Jan 17, 2014 12:26 PM By Tim Parry

By mining the social web, Leadspace helps B2B marketers and sales teams accurately predict company purchase intent.






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