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Marketing ARCHIVE

Experience the Power of a Bookbook  Sep 14, 2014 9:34 AM By Tim Parry

Cute and timely video produced by IKEA, and resurfaced the same week of Apple’s latest technology splash. The narrator discusses the benefits of IKEA’s new “Bookbook,” and its high-res images, expandable “screen size,” etc.

Why Millennials Aren’t Loyal to Your Retail Brand  Sep 11, 2014 1:53 PM By Jonathan Levitt

Some Fortune 500 companies are waking up to discover that millennials no longer care for their products. And unfortunately, some companies have also misdiagnosed why they are alienating this demographic.

Is RadioShack Going Out of Business?  Sep 10, 2014 4:29 PM By Daniela Forte

Electronics retailer Radio Shack could file for bankruptcy soon after its shares lost nearly a third of its value, brokerage Wedbush Securities reported Tuesday, according to Reuters.

USPS Helps AmazonFresh Deliver the Groceries  Sep 09, 2014 11:24 AM By Mike O'Brien

Deeping their existing relationship, the U.S. Postal Service last month started a two-month test run of delivering groceries for AmazonFresh in San Francisco.

How Ecommerce Marketers Are Creeping Out Consumers  Sep 09, 2014 11:07 AM By Daniela Forte

Ecommerce marketers are personalizing their marketing efforts more than ever these days, but are they creeping out their consumers in the process?

Retail Experts Skeptical about Twitter’s Buy Button  Sep 09, 2014 10:37 AM By Daniela Forte

Twitter announced Monday that it is testing a Buy button, which allows tweeters to buy merchandise from retailers via Twitter, without leaving the social media platform.

5 Things the Catalog Ninja is Doing Right Now  Sep 08, 2014 2:11 PM By Steve Trollinger

No matter that seasonal orders are coming in later and later every year, Labor Day still represents the unofficial start of the fall/holiday season for most catalogers. here’s a look at five things any catalog ninja should be working on as the biggest season of the year gets going.

Social Media Gets Visual for Merchants  Sep 08, 2014 1:51 PM By Daniela Forte

Reaching the shopper today is not just about engagement through conversation, but it is about how a consumer is visually stimulated when engaging with a brand on social media that could eventually lead them down the path to purchase.

Social Media is About Discovery, Personalization and ROI  Sep 08, 2014 11:11 AM By Daniela Forte

Social media has become more than just a channel today. Retailers are finding innovative ways to leverage their brands using social media platforms. With customers married to their mobile devices, it is imperative that retailers step up their social media game and engage in dialogue.

5 Ways Hashtags Build Marketing Muscle  Sep 08, 2014 6:22 AM By Paul Bingham

Retail brands that integrate hashtags into the marketing mix see major benefits. Those that continue to ignore the increasing power and reach of social media are in danger of losing customers to those that do. Here’s 5 ways to leverage hashtags and work social channels to your advantage.






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