Marketing ARCHIVE

Mobile Drives Ecommerce Spending  Jul 01, 2015 1:05 PM By Daniela Forte

Ross Kramer, CEO of Listrak told Multichannel Merchant during IRCE 2015 that consumers are embracing mobile at an increasingly high rate. See what else he shares about the biggest trends in ecommerce today. Launches New Online Catalog  Jun 30, 2015 3:39 PM By Daniela Forte has launched its 2015 summer art catalog. The new online catalog showcases a line of hand-painted fine art productions and is the latest addition to the retailer’s multiple online resources. See what the new catalog will mean for the company.

Week in Review: Confederate Flags Pulled After Sales Spikes  Jun 26, 2015 2:27 PM By MCM Staff

The controversy surrounding the Confederate flag spilled to ecommerce sites and shopping carts, as retailers scrambled to stop sales of the Confederate flag. Here’s more about that, and a look at the rest of this week’s news, commentary and events.

Practical and Sexy: Giving B2B Ecommerce Sites Just Enough B2C Zing  Jun 26, 2015 9:54 AM By Richard Isaac

How do you add some B2C sex appeal to your B2B ecommerce platform, in a rational, cost-effective way? Here are some practical steps to show you how.

Product Recommendations + Ratings and Reviews = Smart Purchase Decisions  Jun 25, 2015 9:37 AM By Daniela Forte

Product recommendations and ratings and reviews are both an important part of the personalized customer experience. Using these two tactics allows your customers to make smart purchase decisions and keeps them loyal to your brand. Using ratings and reviews as a strategy helps leverage product recommendations to show high-rated products more often.

Moorea Seal Turns Instagram into a Revenue Source  Jun 24, 2015 2:38 PM By Daniela Forte

While Pinterest continues to be the brand’s top source of referral traffic and revenue, the designer is now finding that Instagram is important for future growth. See how Moorea Seal benefits from using Instagram.

Silver Star Brands Talks Trends in Ecommerce  Jun 24, 2015 1:27 PM By Daniela Forte

Ian MacDonald, director of ecommerce for Silver Star Brands talks trends in ecommerce at IRCE2015. Hear what he is seeing in the retail industry.

Amazon Bans Confederate Flag Sales After 3,000% Spike  Jun 23, 2015 3:37 PM By Daniela Forte

Amazon saw “skyrocketing” sales of Confederate flags after other retailers decided to stop selling them, spiking an amazing 3,000% in 24 hours.

5 Tips to Turn Followers into Buyers  Jun 22, 2015 5:01 PM By Daniela Forte

Merchants today are all in some way using social media to leverage their brand and products, whether it’s through Facebook, Pinterest or Instagram, social media is becoming an emerging channel. Here are five tips to turn followers into buyers.

Selling on Social Media is Certainly a Trend  Jun 22, 2015 2:09 PM By Daniela Forte

With 1.5% of ecommerce web traffic being driven from social media, for most merchants today, social media is still an emerging channel. See why leveraging social media can be beneficial to your brand.

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