Marketing ARCHIVE

Leadspace Update Provides New Predictive Company Targeting  Jan 17, 2014 12:26 PM By Tim Parry

By mining the social web, Leadspace helps B2B marketers and sales teams accurately predict company purchase intent.

American Eagle Outfitters and Shopkick Announce 100-Store iBeacon Trial  Jan 16, 2014 3:00 PM By MCM Staff

As shoppers enter an American Eagle Outfitters store, shopBeacon will welcome and show them location-specific rewards, deals, discounts and product recommendations – without them even having to remember to open the app.

Shoppers Want Emails With Personalized Product Recommendations  Jan 15, 2014 3:54 PM By Daniela Forte

Online shoppers want emails featuring merchandise selected based on their own shopping habits, according to results from a Listrak-sponsored Harris Interactive survey.

6 Tips to Expand your Global Ecommerce Business  Jan 15, 2014 11:18 AM By Scott Heimes

Is your product or service something that translates well into other cultures? If the answer is yes and you’re ready to take on the challenge of expanding globally, your next step is to plan how you’ll roll out ecommerce operations worldwide. The following six tips can help you achieve a successful launch

How to Avoid the Post-Holiday Blues  Jan 14, 2014 10:43 AM By Maria Haggerty

In the weeks after the holidays, many retailers simply resign themselves to sluggish traffic and anemic sales totals. The good news is that it doesn’t have to be that way. Although you may not be able to replicate the fever pitch of the holiday shopping season, with the right strategy in customization, fulfillment, customer service, and discounts, you can stimulate retail activity and avoid the post-holiday blues.

Alibaba Bans Bitcoin on all Marketplace Sites  Jan 13, 2014 10:55 AM By Erin Lynch

While Overstock.com announced last week that it has begun accepting Bitcoins as an online payment option, not all merchants are embracing the crypto-currency. The Chinese ecommerce platform Alibaba Group said in a statement that it has banned the controversial payment option from all its Taobao marketplaces.

Amazon Fulfillment Sees Record Setting Year  Jan 10, 2014 11:52 AM By Daniela Forte

It was a record setting year for the sellers on Amazon who use the Fulfillment by Amazon service. According to a release from the marketplace, the number of sellers using the fulfillment service grew more than 65% in 2013 compared to 2012. Also, Fulfillment by Amazon shipped more units worldwide during the fourth quarter of 2013 than the total number of FBA units combined in all of 2009 and 2010.

Barnes & Noble Reports 6.6% Decrease in Holiday Sales  Jan 09, 2014 11:47 AM By Erin Lynch

The Barnes & Noble retail segment, which includes traditional brick-and-mortar stores and BN.com, released its 2013 holiday sales results which show a 6.6% decline compared to last year.

Amazon and L.L. Bean Best in Customer Satisfaction  Jan 08, 2014 9:33 AM By MCM Staff

During the 2013 holiday shopping season, Amazon and L.L. Bean tied for the highest company-level satisfaction, according to a recent report by ForeSee.

7 Tips for Messaging a Delay in Shipping  Jan 08, 2014 7:37 AM By Chris Vodola

But despite the best efforts of retailers, if Mother Nature throws a wrench in shipping plans there is little that can be done to control the last mile of the online shopping experience. Here are seven tips for customer service teams that need to communicate a delay in shipping to customers.






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