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Marketing ARCHIVE

How Talbots Reclaimed Its Brand DNA  Mar 09, 2016 7:35 PM By Daniela Forte

Talbots is making great strides to become a cult brand for women between the ages of 45 to 65 years old and right now it is focusing on reclaiming its brand DNA and sense of style.

How Boden Puts the Customer First  Mar 09, 2016 5:29 PM By Daniela Forte

Listening to the customer is an important goal for fashion retailer Boden.

What’s Next For Brands’ Social Marketing Strategies?  Mar 07, 2016 7:05 AM By Margie Kupfer

As mobile usage continues to grow, new social platforms will also continue to evolve and be discovered—bringing a whole new element to social marketing. In the very near future, we will see the integration of mobile and social channels through messaging apps like WhatsApp and Viber, live-streaming tools like Periscope, and traditional networks like SnapChat and Facebook that have staying power.

Navigating the Bumpy Road to Cross-Channel Attribution  Mar 04, 2016 2:14 PM By Arthur Schopp

Cross-channel attribution continues to be a hot topic, and while retailers and vendors alike are eager to talk about it, it seems there are still as many questions and challenges as there are answers. Here are some tips marketers can use the cross-channel attribution to their advantage.

Winning Customer Loyalty Through Omnichannel Loyalty Perks  Mar 04, 2016 1:59 PM By Zeke Hamdani

In a market where your most valuable customers are omnichannel, how integrated is your membership program? Here are some tips that will make your customers be happy members of your brand.

Developing New Sales Strategies in a Customer Driven World  Mar 04, 2016 1:39 PM By Maria Pergolino

We are in the middle of rapid change; accelerating business, ubiquitous information, digitalization of our tools, and evolving relationships both inside and out of our company. Here are some tips to help drive sales for your business.

Week in Review: Wayfair Just Had the Best. Week. Ever.  Mar 04, 2016 9:05 AM By MCM Staff

Between posting 98% growth in Q4 direct sales, plans for Canadian and European expansion and a new analytics-driven catalog, Wayfair had a pretty good week. The company also announced plans to open its fourth customer service center in Bryan, TX. See what other news and events transpired this week in the world of direct-to-customer retail and ecommerce.

6 Steps to a More Effective, Holistic Omnichannel Strategy  Mar 01, 2016 12:12 PM By Steven La Schiazza

A cross-functional approach is key to a successful omnichannel strategy, enabling a seamless customer experience that can drives sales and profits. Merchandising, logistics, marketing and planning departments all play a key role in the assortment, pricing and promotions that influence the outcome. Without across-the-board participation, your efforts can fall flat. Here are 6 steps to a more effective omnichannel strategy.

Wayfair Brings Online and Offline Together With Catalog Launch  Mar 01, 2016 9:36 AM By Daniela Forte

Wayfair Inc.announced the release of its first full spectrum catalog featuring furniture and décor for every room of the house. See what plans Wayfair has in place for its catalog.

What’s Next for Best Buy After Its Marketplace Shutdown?  Feb 29, 2016 2:41 PM By Daniela Forte

With Best Buy shutting down its marketplace for third party sellers, two questions are on everyone’s mind: Where will the electronics and appliances retailer focus next, and was this a smart move? See what one industry expert had to say.






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