Marketing ARCHIVE

The 2015 Video Marketing Cheat Sheet  Jun 10, 2015 1:46 PM By Daniela Forte

With 7 billion videos watched on Facebook and YouTube each year, the message is clear that customers want video. See why video is an important marketing strategy and how to make it beneficial for your business.

How to Use the Power of Images to Market your Brand  Jun 10, 2015 10:26 AM By Rebecca Swift

Small to medium sized businesses (SMEs) fighting for attention on the internet first must be seen in order to be heard; and good quality imagery can tell a brands story with one glance. Here are some tips on how you become more visual with your brand.

The Fellowship of the Green Pants  Jun 10, 2015 7:08 AM By Tim Parry

The Windsor Circle team is very visible at industry trade shows because its team wears green pants. Loud green pants. Here’s how that strategy had paid off in a big way for the customer retention service provider, and why you need to be different to stand out in a crowded room.

Moosejaw Mountaineering Sees Pinterest Success  Jun 08, 2015 11:11 AM By Daniela Forte

Moosejaw Mountaineering CEO Eoin Comerford talks about how Pinterest is the social media platform of choice in terms of better reach to customers. See what else he has to say about about Pinterest and other social media platforms.

Pinterest Launches Buy Button  Jun 02, 2015 2:51 PM By MCM Staff

Demandware Inc., announced that it has partnered with Pinterest to enable commerce functionality within the popular visual bookmarking tool. See which retailers are the first to have the Pinterest buy button.

Wine Enthusiast Raises the Bar on its Email Program  May 28, 2015 11:38 AM By Daniela Forte

Wine Enthusiast, a wine accessories and gift retailer, has upped the ante on its email program by adding a new window shopping functionality. See how this will benefit its email program.

Personalizing the Email Experience  May 27, 2015 10:16 AM By Tim Parry

Personalized emails should go beyond “Dear, John,” but not be too creepy, says Thomas E. Smith, president of Goldcoast Consulting Group. See what ways you can personalize the email experience.

Nasty Gal Learns to Play Nice with Big Data  May 26, 2015 5:12 PM By Daniela Forte

Nasty Gal saw explosive growth in a short period of time allowing it to attract millions of new customers due to its brand, loyal social following and online engagement. See what type of results Nasty Gal saw.

Olapic Announces Strategic Partnership with Listrak  May 26, 2015 9:50 AM By MCM Staff

Olapic, the visual marketing and commerce platform announced a strategic partnership and integration with Listrak, an omnichannel digital marketing retail platform specifically tailored for retailers.

RadioShack Case Points Out Need for a Consumer Data “Nature Conservancy”  May 20, 2015 2:40 PM By Suni Munshani

The RadioShack case highlights the need to create a “Nature Conservancy” of sorts to protect consumer data when a bankrupt company’s assets are sold.

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