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MULTICHANNEL MERCHANT » MARKETING
MarketingOct 05, 2015 9:57 AM By Arthur ATschopp@Listrak.com
Holiday marketing campaigns appear to start earlier every year, both in-store and online, and it seems that the larger omnichannel retailers are leading the way this year.
MarketingOct 02, 2015 12:00 PM By MCM Staff
And the first Christmas shoe of the 2015 holiday season has dropped… Staples has announced will not be open on Thanksgiving Day. I mean, really, a retail store not open on Thanksgiving Day? That’s sacrilege! I’m kidding, of course. This whole phenomenon of retailers opening their doors on Thanksgiving Day so shoppers could beat the Black […]
MarketingSep 30, 2015 12:21 PM By Roy Erez
A major element for retailers to consider for their gifting strategy is that the purchase path, friction points and mindset are different when customers are buying gifts for others versus buying for themselves.
MarketingSep 28, 2015 11:10 AM By Udayan Bose
Is your business in need of a new search marketing strategy to take your holiday shopping sales to the next level? Here are five search marketing tips you can use for the holidays.
MarketingSep 25, 2015 2:08 PM By Alyssa Nahatis
Hopefully, your holiday email marketing plan is well underway. You can’t do too much planning for those important shopping days for all the upcoming holidays.
MarketingSep 25, 2015 12:09 PM By MCM Staff
The deadline for U.S. merchants to be on board with EMV technology is less than a week away. Here’s hoping the ecommerce world is prepared for the post-EMV world…
MarketingSep 24, 2015 4:11 PM By Daniela Forte
Make any interaction with the customer a personal one. Whether it’s a small note, a tiny gift or a discount on their next purchase, show your gratitude for their business.
MarketingSep 23, 2015 1:44 PM By Daniela Forte
Cultures for Health, a real food merchant, brought its customers back to purchase after the company implemented a shopping cart abandonment solution. See what results they gained from the solution.
MarketingSep 23, 2015 11:22 AM By Scott McLaren
CRM isn’t rocket science, but many companies miss the basics. Here are a few simple adjustments everyone can use to improve customer relationships.
MarketingSep 21, 2015 11:49 AM By Tim Barton
Clienteling is sometimes considered a term to describe retailers using mobile POS to make orders on behalf of a customer, but its capabilities extend far beyond that. Here are six ways in which clienteling can raise in-store expectations, to deliver more satisfying consumer encounters.