According to Maxymiser’s research, the key to snagging the Valentine’s Day customer is personalization.
“Bombarding shoppers with irrelevant, one-size-fits-all messaging and offers will be the death of retailers this Valentine’s Day,” said Daniel Toubian, Principal Consultant, US Retail & Consumer Brands, Maxymiser. “People not only choose brands on the basis of experience, they also spend more with brands that offer better experiences.”
The study, which was fielded from Nov. 18 to Nov. 20, garnered a total of 1,000 responses from US adults, 18 years or older, who own at least one desktop/laptop computer and a smartphone or tablet.
“Retailers that tap into the power of omnichannel data and personalization will not only see a near-term increase in engagement and sales, but will also boost customer loyalty and lifetime value of their customers over time,” Toubian said.