Personalization is Key to Snagging Valentine’s Day Shoppers

Jan 28, 2014 11:54 AM  By

Personalization sways shoppers to make multiple purchases

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32% of men and 30% of women are most likely to click on targeted offers when purchasing a Valentine’s Day gift on a retailer’s website or mobile site. Additionally, a whopping 73% of men and 78% of women cite personalization as critical to making a secondary online or mobile purchase.

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