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Personalization ARCHIVE

How to Delight Customers with a Subscription Services Approach  Jun 22, 2016 12:16 PM By Daniela Forte

Are you thinking about using a subscription-based approach to drive sales and increase customer loyalty? There are several factors to consider with this type of business model in order achieve success with your brand. Take a look at how one brand is doing right for its subscribers.

Mobile, Personalization, Relevance Key to Milennials at Steve Madden  Jun 16, 2016 11:05 AM By Mike O'Brien

Retailers need to have more of a mobile-first mentality, a high degree of personalization and a strong loyalty focus if they’re going to reach, engage and retain millennial shoppers, according to Mark Friedman, president of ecommerce for youth apparel firm Steve Madden. See what Friedman had to say to his IRCE audience about that plus omnichannel and technology integration.

Steve Madden To Discuss the Unified Customer Experience at IRCE  May 31, 2016 5:27 PM By Mike O'Brien

Creating a unified customer experience across channels through a shared repository of store and ecommerce data, as well as striking a balance on its ecommerce site between sales and branding, is a lot of the focus these days at Steve Madden. See what Mark Friedman, president of ecommerce at the apparel retailer, will cover in his June 9 keynote at IRCE.

The Cost of Annoying Your Customers With Email  May 04, 2016 1:52 PM By Daniela Forte

Are you annoying your customers with a ton of email and not making it a personalized experience for them? This infographic highlights the cost of annoying your customers with email.

The Kardashian Guide to UGC Marketing  May 02, 2016 2:30 PM By Jeffrey Soriano

When it comes to social media marketing, brands are getting personal. Gone are the days of heavy-handed campaigns that push advertising messages to widespread audiences.

Finding Your Customers Across Multiple Devices  May 02, 2016 12:10 PM By James Van Arsdale III

Although marketers are getting closer to a completely seamless cross-channel experience for online shoppers, keeping tabs as they bounce between devices through the customer journey can still be difficult.

3 Ways Brands Struggle with Personalization  Mar 30, 2016 2:56 PM By Jan Vels Jensen

Modern consumers have high expectations of the brands with which they do business. Given the impact of social media, user-generated content, mobility and an increasingly competitive online marketplace, it’s really not surprising. Here are three ways brands are struggling with personalization.

Reviews, Quality Content Will Reach Tomorrow’s Most Powerful Shoppers  Dec 22, 2015 5:10 PM By Matt Parsons

Marketers need to adapt their efforts to better reach centennials, today’s youngest and soon-to-be most powerful group of consumers. Here are some tips.

Print and Web Catalogs Drive Superior Results for Omnichannel Retailers  Nov 12, 2015 11:23 AM By MCM Staff

EnterWorks, a market leader in master data solutions for transforming product information into persuasive and personalized content, said the combination of print and web catalogs is a defining element in omnichannel shopping experiences.

Make the Connection With the “On the Go” Consumer  Oct 27, 2015 4:55 PM By Daniela Forte

With retail and technology continuing to evolve at a rapid pace, it is imperative that retailers you be where the consumers are. Here are so several ways geo-targeted marketing can give marketers an edge over competitors.






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