Subscribe


 

Personalization ARCHIVE

The Beauty of Browse Data  Sep 16, 2014 11:55 AM By Ross Kramer

On average, about 97% of the visitors to a retailer’s website leave without making a purchase.

How Ecommerce Marketers Are Creeping Out Consumers  Sep 09, 2014 11:07 AM By Daniela Forte

Ecommerce marketers are personalizing their marketing efforts more than ever these days, but are they creeping out their consumers in the process?

Brick and Mortar Retailers Capitalize on Beacon Opportunity  Aug 26, 2014 4:41 PM By Rory Dennis

The growing prevalence of in-store technology is changing the game and revolutionizing customer communication, order fulfillment and beyond. One of the latest technologies to shake things up is beacons.

Decluttering the marketing channels with personalization  Aug 26, 2014 1:35 PM By Grant Halloran

With consumers dictating how, when and where they engage with retailers, marketers have less control over brand communication than ever before, making personalization key to delivering the most effective customer experiences at every touch point.

Creating a 360-Degree View of the Customer  Aug 19, 2014 2:05 PM By Daniela Forte

Creating a single view of the customer is the goal for many retailers, but having their data in multiple places is preventing many of them from making this a reality.

Retailers Say Hello to Next-Generation Personalization  Aug 19, 2014 9:34 AM By Graeme Grant

Personalization in retail has become so established that many retailers have embraced approaches that are good enough.

How To Survive The Holiday Season: Become Your Customer’s Best Friend  Jul 29, 2014 9:44 PM By Jay Henderson

Last holiday season, online retailers focused on streamlining the shopping experience so consumers could more easily find what they were looking for. So how can retailers build on this momentum? By taking the customer relationship one step further and getting inside the customer’s inner circle of trust as one of their “best friend brands.”

Retailers Mixed on Impact of Amazon Fire Phone  Jun 26, 2014 2:00 PM By Mike O'Brien

Retailers and retail experts contacted by Multichannel Merchant were mixed in terms of the impact of the new Amazon Fire phone.

Personalization is the Key to Increasing Customer Loyalty  Jun 18, 2014 7:14 PM By MCM Staff

A personalized ecommerce experience has become just as important to consumers as price. And retailers need to get on board with that message.. In this Executive Summary from Multichannel Merchant, you will learn: Why 3 out of 4 online shoppers make additional purchases when presented with recommended product pages What steps skincare retailer Kiehl’s took […]






© 2014, Access Intelligence, LLC. All rights reserved.