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Personalization ARCHIVE

Don’t Just Personalize Customer Experiences, Localize Them  Aug 04, 2015 11:07 AM By Kirsty Waller

Every brand knows that broad, blanketed marketing messages are no longer effective. Personalized customer experience is becoming more vital than ever to an organization’s success.

The 5 Lifecycle Stages of an Online Shopper  Jul 27, 2015 11:48 AM By Pini Yakuel

Managing your customer relationships based on lifecycle stages is a powerful way to increase engagement and loyalty. Here’s why deployment of data-driven retention campaigns improves your ability to engage, monetize and retain customers, resulting in long-lasting customer relationships and an improved bottom line.

4 Tips for Driving Offline Sales from Online  Jul 13, 2015 12:20 PM By Manish Patel

Ads and content drive web traffic, but what drives customers to your store? These 4 tips will help you keep up with them and build offline sales.

Practical and Sexy: Giving B2B Ecommerce Sites Just Enough B2C Zing  Jun 26, 2015 9:54 AM By Richard Isaac

How do you add some B2C sex appeal to your B2B ecommerce platform, in a rational, cost-effective way? Here are some practical steps to show you how.

Product Recommendations + Ratings and Reviews = Smart Purchase Decisions  Jun 25, 2015 9:37 AM By Daniela Forte

Product recommendations and ratings and reviews are both an important part of the personalized customer experience. Using these two tactics allows your customers to make smart purchase decisions and keeps them loyal to your brand. Using ratings and reviews as a strategy helps leverage product recommendations to show high-rated products more often.

The 7 Tenets of Personalization 3.0  Jun 22, 2015 1:20 PM By Andy Zimmerman

Today’s digital marketer must be empowered to act on any kind of data from any source across channels to deliver relevant, individualized, one-to-one experiences for their key audiences in real time. Here are seven tenets of personalization 3.0.

Thanks for the Retargeting, Sears!  Jun 16, 2015 12:26 PM By Mike O'Brien

Data-driven, real-time marketing is a thing of beauty for retailers – but sometimes the technology can be too smart for its own good, as happened to Sears.

Olapic Announces Strategic Partnership with Listrak  May 26, 2015 9:50 AM By MCM Staff

Olapic, the visual marketing and commerce platform announced a strategic partnership and integration with Listrak, an omnichannel digital marketing retail platform specifically tailored for retailers.

Giggle Gets Visual with #gigglepics Campaign  May 19, 2015 5:02 PM By Daniela Forte

Online baby products retailer Giggle is using social media in a big way to personalize the shopping experience for customers. See how giggle incorporates images submitted directly from their customers or tagged on Instagram into their product and email campaigns.

What Consumer Preference Really Means For Today’s Retail Marketer  May 13, 2015 1:53 PM By Chevan Nanayakkara

Today’s retail marketers have the opportunity to use data and technology to leverage all available digital formats (from beacons to social to mobile to video), focus messages and promotions in on the right potential customers, and measure results beyond delivery-focused metrics.






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