PetSmart to integrate its direct division

Multichannel pets supplies marketer PetSmart has purchased the remaining 16.3% interest in its PetSmart.com subsidiary for $9.5 million and will integrate the division and its direct marketing business, PetSmart Direct, into its overall operations. The company expects less than 100 positions to be eliminated as a result of the integration.

PetSmart.com’s Pasadena, CA, operations, as well as the marketing, catalog development, human resources, and finance operations of PetSmart Direct, will be consolidated at corporate headquarters in Phoenix. PetSmart Direct’s Brockport, NY, facility will continue to handle fulfillment for the corporation’s print catalogs, which include State Line Tack, e-commerce sites and in-store State Line Tack departments, and will manage customer service for all direct marketing operations.

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.