Potpourri consolidates facilities

(Direct Newsline) Multititle mailer Potpourri Holdings plans to consolidate its Medfield, MA, facility with two others in that state.

About eight employees were notified earlier this month that their jobs would be eliminated as the consolidation moves forward over the next year. Most of the terminations come from redundancies as the firm converts from two information services platforms to run its business to one enterprise-wide system, says president/CEO Jack Rosenfeld.

The Medfield facility houses administrative offices, a call center, and a warehouse. The operations will be relocated to existing sites in Chelmsford, where offices and a call center are located, and Whitinsville, where a warehouse and call center operate. Employees from Medfield will be migrated to the Chelmsford and Whitinsville sites, all within an hour of each other, Rosenfeld says.

Potpourri Holdings markets personal gifts, home decor, casual apparel, jewelry and crafts through its 10 catalogs, which include Back in the Saddle, In the Company of Dogs, The Stitchery, and The Pyramid Collection. It distributes more than 90 million catalogs annually.

During its peak season, the company, which has annual revenues of more than $140 million, employs about 300, Rosenfeld said. Last October Potpourri Holdings, a portfolio investment of HIG Capital, was acquired by Linsalata Capital partners, a private equity firm in Mayfield Heights, OH.

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