The Promotion of Your Widget is Just as Important as its Design and Development. If You’re Releasing a Widget to the Wild, Be Sure To:
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Create a dedicated landing page that provides a customized preview of the widget and explains what the widget is and how it can be shared and published
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Make it easy to share: Cut-and-paste HTML code that can be embedded in a blog template is essential; the ability to post directly to common social-network sites via a direct login is also popular, but may present some security risks for your customer
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Promote your widget through your core marketing channels, including e-mail and your home page; consider providing a widget customized to affiliates so that they can help spread the news