REI Reports Record Direct Sales

Seattle—Outdoor apparel and gear cataloger/retailer Recreational Equipment Inc. (REI) has reported record midyear sales of $55 million for its direct sales division, a 55% increase over the same period last year and ahead of the company’s projections. The company credits the increase in sales at least in part to the success of its Website, which launched in 1996. In fiscal 2000, online sales grew 125% to $92 million, up from $41 million in 1999.

Partner Content

3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Build the Foundation for Great Customer Experiences - NetSuite
Understand how consistent, timely, relevant and personalized experiences are enabled by having the right technology foundation in place.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.