RetargetingJun 16, 2016 11:10 AM By Ted Dhanik
Approximately eight out of 10 shoppers use their mobile devices while shopping in-store. See why it is important to target your customers using mobile devices.
RetargetingMay 31, 2016 5:27 PM By Mike O'Brien
Creating a unified customer experience across channels through a shared repository of store and ecommerce data, as well as striking a balance on its ecommerce site between sales and branding, is a lot of the focus these days at Steve Madden. See what Mark Friedman, president of ecommerce at the apparel retailer, will cover in his June 9 keynote at IRCE.
RetargetingMay 23, 2016 12:13 PM By MCM Staff
In this MCM webinar, learn how buying intent data from shopper browsing lets you access to prospects that big data companies can’t sell to your competitors.
RetargetingOct 27, 2015 4:55 PM By Daniela Forte
With retail and technology continuing to evolve at a rapid pace, it is imperative that retailers you be where the consumers are. Here are so several ways geo-targeted marketing can give marketers an edge over competitors.
RetargetingAug 03, 2015 1:24 PM By Mike O'Brien
Fresh off its launch, Jet is betting that delivering savings by pulling out supply chain costs will lead to ultimate success in a space dominated by Amazon.
RetargetingJun 26, 2015 9:54 AM By Richard Isaac
How do you add some B2C sex appeal to your B2B ecommerce platform, in a rational, cost-effective way? Here are some practical steps to show you how.
RetargetingJun 16, 2015 12:26 PM By Mike O'Brien
Data-driven, real-time marketing is a thing of beauty for retailers – but sometimes the technology can be too smart for its own good, as happened to Sears.
RetargetingJun 15, 2015 3:23 PM By Daniela Forte
Private sale boutique apparel brand Rue La La embarked on a customer-segmentation project with the goal of reactivating dormant customers. See what they did and how it helped the brand.
RetargetingNov 18, 2014 9:38 AM By Deirdre Mills
Brands can provide truly personalized customer experiences and achieve their acquisition and retention goals by combining big data with online video, the most engaging digital medium.
RetargetingSep 16, 2014 11:55 AM By Ross Kramer
On average, about 97% of the visitors to a retailer’s website leave without making a purchase. Of those, about 70% or so at least leave something in a shopping cart before abandoning, so merchants have the opportunity to remarket to them via email. But what about the others? That’s where browse data comes in.