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RetargetingOct 27, 2015 4:55 PM By Daniela Forte
With retail and technology continuing to evolve at a rapid pace, it is imperative that retailers you be where the consumers are. Here are so several ways geo-targeted marketing can give marketers an edge over competitors.
RetargetingAug 03, 2015 1:24 PM By Mike O'Brien
Fresh off its launch, Jet is betting that delivering savings by pulling out supply chain costs will lead to ultimate success in a space dominated by Amazon.
RetargetingJun 26, 2015 9:54 AM By Richard Isaac
How do you add some B2C sex appeal to your B2B ecommerce platform, in a rational, cost-effective way? Here are some practical steps to show you how.
RetargetingJun 16, 2015 12:26 PM By Mike O'Brien
Data-driven, real-time marketing is a thing of beauty for retailers – but sometimes the technology can be too smart for its own good, as happened to Sears.
RetargetingJun 15, 2015 3:23 PM By Daniela Forte
Private sale boutique apparel brand Rue La La embarked on a customer-segmentation project with the goal of reactivating dormant customers. See what they did and how it helped the brand.
RetargetingNov 18, 2014 9:38 AM By Deirdre Mills
Brands can provide truly personalized customer experiences and achieve their acquisition and retention goals by combining big data with online video, the most engaging digital medium.
RetargetingSep 16, 2014 11:55 AM By Ross Kramer
On average, about 97% of the visitors to a retailer’s website leave without making a purchase. Of those, about 70% or so at least leave something in a shopping cart before abandoning, so merchants have the opportunity to remarket to them via email. But what about the others? That’s where browse data comes in.
RetargetingSep 09, 2014 11:07 AM By Daniela Forte
Ecommerce marketers are personalizing their marketing efforts more than ever these days, but are they creeping out their consumers in the process?
RetargetingAug 25, 2014 1:48 PM By Ross Kramer
Black Friday, Cyber Monday, Green Monday, you know they’re literally right around the corner, but do you have your toolkit full of the strategies and tactics it takes to build a great email marketing program to optimize them?
RetargetingJan 30, 2014 3:55 PM By Daniela Forte
Eco-friendly jewelry retailer Alex and Ani saw an increase in ROI by 80% for Facebook ads when it joined forces with eBay Enterprises and advanced technology platform Kenshoo Social.
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