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Retargeting ARCHIVE

Amazon Tops ForeSee Mobile Satisfaction Survey  Feb 12, 2013 7:40 AM By MCM staff

Amazon extends its domination of ecommerce into the mobile platform, according to the ForeSee Mobile Satisfaction Index: Holiday Retail Edition. In the survey, which was conducted of more than 6,200 consumers during the peak holiday shopping season between Thanksgiving and Christmas, the online marketplace scored highest among 25 of the top mobile commerce companies.

Ecommerce Spending Hits $186.2 Billion in 2012  Feb 07, 2013 3:18 PM By MCM staff

ComScore, Inc., a leader in measuring the digital world, released its Full Year and Q4 2012 U.S. retail ecommerce sales estimates. For the full year, U.S. retail ecommerce sales reached $186.2 billion, an increase of 15%– the strongest annual growth rate since before the recession. Q4 2012 sales grew 14 percent year-over-year to $56.8 billion, marking the first ever $50 billion quarter.

B2B Tech Videos Can Help Boost Sales  Feb 07, 2013 2:50 PM By Erin Lynch

According to research conducted by IDG Research Services, 95% of B2B tech buyers watch tech-related videos and those views have a direct correlation to purchasing behaviors. In this infographic from IDG, you will learn more about this demographic and the actions they take after viewing. You will also learn the top five reasons why B2B buyers watches tech videos.

Google Acquires Channel Intelligence for $125 Million  Feb 07, 2013 2:34 PM By Erin Lynch

Channel Intelligence, an ecommerce data service company, announced on its blog that they have been acquired by Google for $125 million. According to Mashable, the deal “is part of an ongoing effort to improve on the Google Shopping experience” and could “provide sellers with better tools to manage and market their products across the web.”

Zappos Sees 85,000 Site Visits After Facebook Activity  Feb 06, 2013 2:47 PM By Erin Lynch

After teaming up with Kenshoo Social, a social marketing platform, to create an integrated Facebook marketing campaign, online retailer, Zappos, generated approximately 85,000 visits to its website in just two months.

How to Win Your Customers Back  Feb 04, 2013 1:06 PM By MCM staff

It’s never fun to see a customer take their business elsewhere, but it does happen. In this infographic from 360 Connext, you will learn a few simple techniques that will make it easier for your customer to give you, and your brand, a second chance.

RibbedTee.com Sees Boost in Sales with New Shipping System  Jan 30, 2013 10:41 AM By Erin Lynch

By revamping shipping options for his customers and technology within the checkout process, CEO and founder of RibbedTee.com, Mike Schwarz, said the t-shirt company saw a jump in sales and conversion rates, including a 31% growth in revenue.

4 Lessons for Testing Landing Pages  Jan 14, 2013 9:50 AM By Daryl Logullo

If you’re not testing your top trafficked site pages, you’re losing competitive advantage, revenue optimization, and sizeable UX gains. One loss is enough to dishearten you; a loss in all three drives proverbial nails into your ecommerce coffin. Here are some lessons I’ve learned from recent testing from 700,000+ visitors across dozens of landing pages.

How to Catch and Keep the Digital Shopper  Jan 14, 2013 9:17 AM By MCM staff

As retailers reinvent their in-store shopping experience in the face of the continued rise of ecommerce, research released by Cisco found that digital content from the internet is the most powerful influence in buying decisions for the majority of shoppers in all channels. In this infographic by Cisco, you will learn how to catch and keep the digital shopper.

3 Top Retargeting Strategies for 2013  Dec 31, 2012 11:09 PM By Michael Briggs

Many advertisers have made adding or expanding retargeting advertising a priority for their digital marketing campaigns in 2013. As this opportunity continues to be a cost-effective means to increase conversions from existing traffic sources, the space will get more competitive and prices will continue to rise. This points to the need for marketers to be more sophisticated in deploying retargeting programs, leveraging stronger strategies than many currently in use.






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