RetargetingFeb 07, 2013 3:18 PM By MCM staff
ComScore, Inc., a leader in measuring the digital world, released its Full Year and Q4 2012 U.S. retail ecommerce sales estimates. For the full year, U.S. retail ecommerce sales reached $186.2 billion, an increase of 15%– the strongest annual growth rate since before the recession. Q4 2012 sales grew 14 percent year-over-year to $56.8 billion, marking the first ever $50 billion quarter.
RetargetingFeb 07, 2013 2:50 PM By Erin Lynch
According to research conducted by IDG Research Services, 95% of B2B tech buyers watch tech-related videos and those views have a direct correlation to purchasing behaviors. In this infographic from IDG, you will learn more about this demographic and the actions they take after viewing. You will also learn the top five reasons why B2B buyers watches tech videos.
RetargetingFeb 07, 2013 2:34 PM By Erin Lynch
Channel Intelligence, an ecommerce data service company, announced on its blog that they have been acquired by Google for $125 million. According to Mashable, the deal “is part of an ongoing effort to improve on the Google Shopping experience” and could “provide sellers with better tools to manage and market their products across the web.”
RetargetingFeb 06, 2013 2:47 PM By Erin Lynch
After teaming up with Kenshoo Social, a social marketing platform, to create an integrated Facebook marketing campaign, online retailer, Zappos, generated approximately 85,000 visits to its website in just two months.
RetargetingFeb 04, 2013 1:06 PM By MCM staff
It’s never fun to see a customer take their business elsewhere, but it does happen. In this infographic from 360 Connext, you will learn a few simple techniques that will make it easier for your customer to give you, and your brand, a second chance.
RetargetingJan 30, 2013 10:41 AM By Erin Lynch
By revamping shipping options for his customers and technology within the checkout process, CEO and founder of RibbedTee.com, Mike Schwarz, said the t-shirt company saw a jump in sales and conversion rates, including a 31% growth in revenue.
RetargetingJan 14, 2013 9:50 AM By Daryl Logullo
If you’re not testing your top trafficked site pages, you’re losing competitive advantage, revenue optimization, and sizeable UX gains. One loss is enough to dishearten you; a loss in all three drives proverbial nails into your ecommerce coffin. Here are some lessons I’ve learned from recent testing from 700,000+ visitors across dozens of landing pages.
RetargetingJan 14, 2013 9:17 AM By MCM staff
As retailers reinvent their in-store shopping experience in the face of the continued rise of ecommerce, research released by Cisco found that digital content from the internet is the most powerful influence in buying decisions for the majority of shoppers in all channels. In this infographic by Cisco, you will learn how to catch and keep the digital shopper.
RetargetingDec 31, 2012 11:09 PM By Michael Briggs
Many advertisers have made adding or expanding retargeting advertising a priority for their digital marketing campaigns in 2013. As this opportunity continues to be a cost-effective means to increase conversions from existing traffic sources, the space will get more competitive and prices will continue to rise. This points to the need for marketers to be more sophisticated in deploying retargeting programs, leveraging stronger strategies than many currently in use.
RetargetingDec 28, 2012 10:39 PM By MCM staff
Mobile messaging analytics, as part of a well-thought out mobile marketing strategy, can help brands and retailers gain actionable business intelligence. They can then use that data to craft push, SMS and mobile email messages that are relevant, add value and are selectively timed.