Retargeting ARCHIVE

A Diamond Retailer Mines Online for Gold  May 15, 2012 1:28 AM By Jess Beldner

How Rosetta helped Helzberg Diamonds use a multichannel approach to drive a winning holiday campaign.

7 Ways to Combat Shopping Cart Abandonment  Apr 03, 2012 6:01 AM By Fred Lizza

To some merchants, shopping cart abandonment may be perceived as simply one of the risks when operating an online business. However, as competition continues to grow and customers become savvier, businesses should take proactive measures to attract and retain customers, and provide a unique online experience to decrease shopping cart abandonment rates. In order to do so, here are a few tips and strategies any merchant can use.

Behavioral Marketing Program Increases Conversion Rates for Footwear etc.  Feb 24, 2012 2:24 AM By Angel Morales

With technology ever-changing and new products flooding the market on a daily basis, retailers need to step up their game and their sales strategies in order to stay ahead. Like most merchants, Footwear etc., a California-headquartered retailer that sells a large selection of shoe brands online and through nine stores, was struggling to turn browsers into buyers.

Customer Retention: 7 Ways to Keep Your Customers  Dec 14, 2011 10:30 PM By Geoff Wolf

As we all know, it is imperative to stop consumers and get their attention before we can influence their behavior patterns. The good news is that for customer retention, you have a real advantage with your customers

Retailers Plan to Up Digital Spend in 2012  Nov 08, 2011 9:12 PM By MCM staff

Retailers plan to spend marketing dollars on paid search, email and SEO in 2012, but will increase their investments in emerging channels such as mobile, social media and data analytics, according to a survey of 110 retailers conducted by the e-tailing group for email platform provider Bronto Software.

Managing the ecommerce eco-verse  Nov 02, 2011 9:30 PM By Ernie Schell

Setting up and running a competitive ecommerce platform requires more than just a basic system to manage inventory, customers, offers and orders. The

Video: When Should the Retargeting Efforts Start?  Jul 22, 2011 10:09 PM By MCM staff

When is the right time to retarget a shopper who’s left items in his or her shopping cart or was simply just browsing your ecommerce site? Tom Burg, director of product marketing and advertising decision solutions for Akamai Technologies, explains in this video taken last month at IRCE in San Diego that retargeting is not a “one size fits all” merchant strategy.

Gender-based Retargeting Works for Karmaloop  Jun 14, 2011 5:59 PM By MCM staff

Gender-based ads are two times more effective than gender neutral ads at driving traffic back to online streetwear retailer Karmaloop’s ecommerce site, according to a test conducted by retargeting firm MediaForge. What’s more, MediaForge found out that that men were much more likely to return to the site to purchase than women.

Online Advertising: The art of remarketing  May 01, 2011 9:30 PM By Amy Africa

22 Tips for Remarketing With Banner Ads

MCM Live Kicks Off May 3  Apr 21, 2011 3:22 AM By MCM staff

The program for this live, two-day event (May 3-4 in New York City) was developed by the editors of Multichannel Merchant magazine. Content is focused on creative thinking and sharing ideas to drive multichannel selling success.






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