Subscribe


 

Retargeting ARCHIVE

Video: When Should the Retargeting Efforts Start?  Jul 22, 2011 10:09 PM By MCM staff

When is the right time to retarget a shopper who’s left items in his or her shopping cart or was simply just browsing your ecommerce site? Tom Burg, director of product marketing and advertising decision solutions for Akamai Technologies, explains in this video taken last month at IRCE in San Diego that retargeting is not a “one size fits all” merchant strategy.

Gender-based Retargeting Works for Karmaloop  Jun 14, 2011 5:59 PM By MCM staff

Gender-based ads are two times more effective than gender neutral ads at driving traffic back to online streetwear retailer Karmaloop’s ecommerce site, according to a test conducted by retargeting firm MediaForge. What’s more, MediaForge found out that that men were much more likely to return to the site to purchase than women.

Online Advertising: The art of remarketing  May 01, 2011 9:30 PM By Amy Africa

22 Tips for Remarketing With Banner Ads

MCM Live Kicks Off May 3  Apr 21, 2011 3:22 AM By MCM staff

The program for this live, two-day event (May 3-4 in New York City) was developed by the editors of Multichannel Merchant magazine. Content is focused on creative thinking and sharing ideas to drive multichannel selling success.

How to Make Your Retargeting Program Stand Out  Apr 19, 2011 10:29 PM By MCM staff

Retargeting banners

Balancing Priorities for E-commerce Growth  Jun 30, 2009 7:27 PM By Ken Burke

With marketing budgets tightening, savvy merchants need to focus on SEM to attract new customers and entice existing once to purchase again

Deciphering Web Data  Jul 01, 2007 9:30 PM By MCM staff

You are sitting on a pile of incredibly useful data. You just don’t know it yet. But if you’re tracking results on your paid search campaign, online display

Future Trends in Interactive Marketing (and the Future is Now) – Part 2  Sep 05, 2006 8:52 PM By Josh Perlstein

Welcome to the second in our two-part series on Internet marketing and communication trends. Here we






© 2014, Access Intelligence, LLC. All rights reserved.