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Retargeting ARCHIVE

Customer Retention: 7 Ways to Keep Your Customers  Dec 14, 2011 10:30 PM By Geoff Wolf

As we all know, it is imperative to stop consumers and get their attention before we can influence their behavior patterns. The good news is that for customer retention, you have a real advantage with your customers

Retailers Plan to Up Digital Spend in 2012  Nov 08, 2011 9:12 PM By MCM staff

Retailers plan to spend marketing dollars on paid search, email and SEO in 2012, but will increase their investments in emerging channels such as mobile, social media and data analytics, according to a survey of 110 retailers conducted by the e-tailing group for email platform provider Bronto Software.

Managing the ecommerce eco-verse  Nov 02, 2011 9:30 PM By Ernie Schell

Setting up and running a competitive ecommerce platform requires more than just a basic system to manage inventory, customers, offers and orders. The

Video: When Should the Retargeting Efforts Start?  Jul 22, 2011 10:09 PM By MCM staff

When is the right time to retarget a shopper who’s left items in his or her shopping cart or was simply just browsing your ecommerce site? Tom Burg, director of product marketing and advertising decision solutions for Akamai Technologies, explains in this video taken last month at IRCE in San Diego that retargeting is not a “one size fits all” merchant strategy.

Gender-based Retargeting Works for Karmaloop  Jun 14, 2011 5:59 PM By MCM staff

Gender-based ads are two times more effective than gender neutral ads at driving traffic back to online streetwear retailer Karmaloop’s ecommerce site, according to a test conducted by retargeting firm MediaForge. What’s more, MediaForge found out that that men were much more likely to return to the site to purchase than women.

Online Advertising: The art of remarketing  May 01, 2011 9:30 PM By Amy Africa

22 Tips for Remarketing With Banner Ads

MCM Live Kicks Off May 3  Apr 21, 2011 3:22 AM By MCM staff

The program for this live, two-day event (May 3-4 in New York City) was developed by the editors of Multichannel Merchant magazine. Content is focused on creative thinking and sharing ideas to drive multichannel selling success.

How to Make Your Retargeting Program Stand Out  Apr 19, 2011 10:29 PM By MCM staff

Retargeting banners

Balancing Priorities for E-commerce Growth  Jun 30, 2009 7:27 PM By Ken Burke

With marketing budgets tightening, savvy merchants need to focus on SEM to attract new customers and entice existing once to purchase again

Deciphering Web Data  Jul 01, 2007 9:30 PM By MCM staff

You are sitting on a pile of incredibly useful data. You just don’t know it yet. But if you’re tracking results on your paid search campaign, online display






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