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RetargetingJul 22, 2011 10:09 PM By MCM staff
When is the right time to retarget a shopper who’s left items in his or her shopping cart or was simply just browsing your ecommerce site? Tom Burg, director of product marketing and advertising decision solutions for Akamai Technologies, explains in this video taken last month at IRCE in San Diego that retargeting is not a “one size fits all” merchant strategy.
RetargetingJun 14, 2011 5:59 PM By MCM staff
Gender-based ads are two times more effective than gender neutral ads at driving traffic back to online streetwear retailer Karmaloop’s ecommerce site, according to a test conducted by retargeting firm MediaForge. What’s more, MediaForge found out that that men were much more likely to return to the site to purchase than women.
RetargetingMay 01, 2011 9:30 PM By Amy Africa
22 Tips for Remarketing With Banner Ads
RetargetingApr 21, 2011 3:22 AM By MCM staff
The program for this live, two-day event (May 3-4 in New York City) was developed by the editors of Multichannel Merchant magazine. Content is focused on creative thinking and sharing ideas to drive multichannel selling success.
RetargetingApr 19, 2011 10:29 PM By MCM staff
RetargetingJun 30, 2009 7:27 PM By Ken Burke
With marketing budgets tightening, savvy merchants need to focus on SEM to attract new customers and entice existing once to purchase again
RetargetingJul 01, 2007 9:30 PM By MCM staff
You are sitting on a pile of incredibly useful data. You just don’t know it yet. But if you’re tracking results on your paid search campaign, online display
RetargetingSep 05, 2006 8:52 PM By Josh Perlstein
Welcome to the second in our two-part series on Internet marketing and communication trends. Here we