Ritz Interactive Acquires InsideSportfishing.com

Irvine, CA-based Ritz Interactive, an e-commerce network that includes RitzCamera.com, BoatersWorld.com, OuterBanksOutfitters.com, and ShopatShark.com, has acquired InsideSportfishing.com, a Website whose television show of the same name airs weekly on Fox Sports and the Sportsman Channel. Terms of the deal were not disclosed.

InsideSportfishing.com has been redesigned by Ritz to combine its original site and allowing visitors to purchase merchandise through BoatersWorld.com’s fishing and boating online superstore.

The InsideSportfishing.com Web site will continue to be promoted through the weekly TV show. Ritz Interactive will also promote the site through online channels, such as BoatersWorld.com and RitzCamera.

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