Rubin Response Cofounder Bill Rubin Dies Suddenly

Bill Rubin, who founded list brokerage/management firm Rubin Response in 1974, died of a massive heart attack on Sept. 18. He was 65.

After years of working on the client side of the direct marketing business, Rubin and his wife Arlene founded the Schaumburg, IL-based Rubin Response at their kitchen table. The firm currently employs 75 in both the management and brokerage sides. Two of their daughters, vice president Judy Rubin, and director of advertising Linda Rubin, remain actively involved in the business; Arlene is executive vice president.

“He was the inspiration to start the company and really cared about the needs of the clients,” says senior account executive Donna Lundell. “He and Arlene also gave the employees a lot of guidance and encouragement to make us all better at our jobs.”

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.