Salary Survey Says

At least one catalog creative director out there is earning $150,000 a year, but according to Crandall Associates, he or she is an anomaly. The New York-based executive recruitment firm’s 2003 National Salary Guide for Direct Marketing and Telesales find that while $150,000 was the highest salary among the creative directors surveyed, typical salaries are $58,700-$74,600 for those with one to three years of experience to $84,100-$103,400 for those with more than seven years of experience.

In calculating the salary ranges of 56 direct marketing job descriptions, Crandall Associates found broad regional variances. Salaries in the New York, Los Angeles, and San Francisco metro areas, for instance, generally pay 20% higher than the national base salaries. Salaries in the Philadelphia, Boston, Chicago, and Washington metro areas are about 15% higher. Conversely, salaries in 16 states (Arkansas, Iowa, Kansas, Kentucky, Louisiana, Mississippi, Missouri, Montana, Nebraska, New Mexico, North Carolina, North Dakota, Oklahoma, South Carolina, South Dakota, and Tennessee) are typically 5% lower.

To buy the full report, visit

Typical Salary Ranges

Years experience Salary range
1-3 $74,600-$88,300
4-7 $85,600-$98,800
More than 7 $95,900-$115,200
Years experience Salary range
1-3 $57,900-$74,000
4-7 $73,800-$97,600
More than 7 $91,500-$116,900
Years experience Salary range
1-3 $77,400-$89,300
4-7 $88,100-$108,600
More than 7 $99,800-$142,800
Operations director
Years experience Salary range
1-3 $79,200-$85,700
4-7 $84,100-$94,500
More than 7 $93,900-$118,200
Source: Crandall Associates

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.