Seeking SEM stats

Advertisers in the U.S. and Canada spent $5.75 billion on search engine marketing (SEM) in 2005, a 44% increase over spending in 2004, according to a report from the Wakefield, MA-based Search Engine Marketing Professional Organization (SEMPO). What’s more, the organization projects that SEM spending in North America will reach $11 billion in 2010.

SEM — both paid advertising and search engine optimization (SEO), also known as unpaid or organic search marketing — have become crucial components of multichannel marketing plans. That’s why Multichannel Merchant and DIRECT decided to take a closer look at what marketers are doing in the SEM space and what they plan to do with it in the future. Our exclusive benchmark survey reveals what respondents budget for SEM, how they manage the various SEM components, where they run pay-per-click ad campaigns, and who handles the search marketing functions.

It’s hard to keep track of the fast-changing search industry, but taking the pulse of practitioners via surveys helps. One thing is for certain: Marketers aren’t likely to lose interest in SEM anytime soon.

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.