Seizing the Opportunity from Digital Disruption #FORRForum
At Forrester’s inaugural Forum For eBusiness & Channel Strategy Professionals, speakers are debating the role that digital disruption will play in eBusiness. Here are a sampling of tweets from Day 1 of the Forum, which began Oct. 25 in Chicago.
Storified by Tim Parry · Fri, Oct 26 2012 09:00:13
Digital disruption is coming, and it will tear down and rebuild every product, in every industry #ForrForumForrester Research to succeed in the age of digital disruption, leverage “small empowered teams” – Tracey Weber, Citi #FORRForum #marketingKristin Bedard When large banks such as Citi promote agile as being a state of mind proves it’s key to be able to drive change very fastly #FORRForumFrancois Gillon Wow! On eBay mobile a woman’s purse is purchased every seconds! #FORRForumjoan mikardos Ford accessories us #Magento to consolidate inventory online for hard to find items. Flexibility baby! #forrforum #MagentoLara Wyss “@forrester: .@ebay always keeping digital disruptor mindset – partnering to innovate #ForrForum”@ebayindiaparveez modak “Shop Bazaar” is delivering on the promise of connectedness through “content-to-commerce” @harpersbazaarus #forrforumtariharo “@forrester: Customers are increasingly expecting more – but 1st we need to get the basics right #ForrForum” Same goes 4 internal customersDormain Drewitz Don’t just leverage open graph and digital data in those silo’s leverage everywhere @timsuther #forrforumcsinkus Words of wisdom from @smulpuru “Don’t be creepy. Do something FOR ur customers, not TO ur customers.” #SmartDigitalDisruption #ForrForumKristen Piquette Trend at #forrForum is to start small but others find success by beginning with a big, bold vision. I agree with both.erinkoro Low-energy Bluetooth will connect the next 20 billion devices #FORRForumAndiaVokshi @criticalmass @forrester Use customer knowledge to stretch your business model (i.e. – a washing machine for veggies) Nice! #FORRforumJoe Sopko “@forrester: Digital disruption is coming, and it will tear down and rebuild every product, in every industry #ForrForum”anthonydelorme “Catch the customer in a moment and define the customer experience” #forrforum Christine Overby ForresterCyma Zulfiqar Saeed Timing can be everything when obtaining exec sign-off for social customer programs. Gotta know your audience. #socialCXP #FORRForumDan Ziman @joshi_mridul “Low energy Bluetooth will turneveryday items into smart,connected sensors.” #forrforum <– sounds absolutely awfulGB “Treat customer insight as an enterprise asset.” Via @acxiom at #forrforumJon Kee Good conversations @Walgreens at #chicago #FORRForum today! Thanks for connectingOpinionLab IBM says: When you want to learning someting: test. When you want to control something: TARGET! #forrforumMaxymiser 22% of apps downloaded are only used once #FORRForumFrancois Gillon @pffitz2 thanks for sharing #FORRforum #ems2012 http://pic.twitter.com/fITMfpkyAlex Schumacher @Airmiles can prove that mobile app users are more valuable #ForrForumAnthony Price “@forrester: Meet the new disruptors: In-location positioning, NFC, and low energy Bluetooth #forrforum” @sanju_no1 @neetanc @guruswamypShyam Gopinath Engagement with social media doesn’t always equal more sales. #forrforumMark Simpson #FORRForum @sepps Smart Body, SmartWorld wearable and embedded devicesDavid Allen Hogan #FORRforum @peter_sheldon almost half of consumers who make an in store brick and mortar purchase have researched online before buyingKen Myhra Check this out: Smart Body, Smart World paradigm enabled by sensor-laden devices like wearables and embedded devices @srepps #FORRForum”Martin Hermsen Two big reasons for social marketing to fail: 1. Treating social as an island 2. Asking social to carry the weight of the world #forrforumMridul Joshi Always addressable consumers are so native to technology that they don’t think about the channel. #forrforumCaitlin Cody We see social as a problem, not a solution. #forrforumAshley Eckel When engagement is driven by a problem (with product or service) customers expect instant gratification #forrforumMridul Joshi +1K – Disruptive mindset: “think like a startup rather than a big company” @Citi’s Weber #ForrForum via @forresterAlfonso Lahuerta Consider the person and their context to help identify the customer’s need @melissarparrish @forrester #FORRForumKristen Deye Use social to add depth to your brand. #ForrForum #socialChris Pinkerton #forrforum “Add depth to your brand through social media during the discovery phase of the customer life cycle” Principal analyst ForresterCyma Zulfiqar Saeed ECommerce is more than just transactions. Great content + #ecommerce enables true customer engagement. #FORRForumwandac Excellent presentation by @peter_sheldon The Renaissance of The In-Store Experience #FORRForumMike Edmonds People are saying “Data is the new creative” #FORRForumJohn Murray @melissaparrish we love the Krispy Kreme doughnuts too. But the hot now program rocks.#Forrforum #barkleyJeff Fromm Melissa Parrish is a fantastic presenter. Great data and great insights. #forrforumJaime Vignali #forrforum @jbernoff comment on @melissaparrish srssion: Mobile will divide brands into those that help you and those that harass you.Jim Nail Location based marketing… Interesting, but don’t get creepy. @peter_sheldon #FORRForumAdam D. Basilio if investmenting in technology for in store experience, ensure equal effort is put forth for proper execution by in store staff #FORRforumKen Rohman @nate_elliott Enjoyed your sessions at #FORRforum. Looking forward to your report on #social #measurement and a follow-up conversation soon.Merlyn Gordon Emerging markets (BRIC) have a larger percentage of people creating online content than the US or EU7. #ForrForumLaura Gale A ‘haboob’ is apparently a dust storm that @tiffanimontez is using as an example to illustrate the disruptor’s effect on #banking #ForrForumSalome Sallehy It’s not about having a digital strategy. It’s about having a connection strategy in a digital world. #FORRForumjoan mikardos Forth level of stretching mobile product boundaries like biometric authentication, gesture based control and Augmented reality #forrforumAmy Judd “@forrester: 30% of consumers are open to in store mobile payments @deneecarrington #FORRForum”Martin When you start thinking about stretching the product boundaries, you uncover possibilities. #ForrForum #bankingLily Varon “@lilyvaron: Mobile banking is for immediate needs. The role of the branch will change. Branch will be for guidance and advice. #forrforum”Graham Smith Cross train marketing and technology, brand, and interactive staff #FORRForumdavidheld Emphasize collaboration over specialization. #ForrForumSteph Abouatallah Thanks for all the feedback and kind words after my talk “A Prescription for Digital Disruption” at the EXCELLENT Forrester event #forrforumDustin #forrforum Great topics and discussion points great tweets from everybody… Looking forward to another day of it tomorrow!Ken Myhra Who is organizing successfully for the always addressable consumer? No one. — @jim_nail @forrester #FORRForumdavidjdeal One thing I’ve learned today is that research needs to be actionable and impactful. #FORRFORUMStarza Kolman @plasticmobile Thanks for the candy from the #Forrforum booth! It was the perfect afternoon treat.Carolyn Coles Thanks to @P_Wannemacher @gsverdlov & @fatemehx2 for your time, insight, & perspective today! #forrforumMichael Maziarka @MikeMaziarka It was great to connect, Mike! Glad the #FORRForum and our 1:1s are valuable for you and your teams.Fatemeh Khatibloo “@forrester: Heinz is an innovator along with Google & Apple? Check out their new packaging that understands customer needs #ForrForum”twittsteryShop