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Search engine marketing is lauded by 85% of retailers as one of the most effective customer acquisition tactics, according to the 2014 Shop.org/Forrester Research Inc. State of Retailing Online study. Here’s a look at what others
At Growing Global, Greig Holbrook of OBAN Multilingual, will take a granular look at international search and conversion behavior market by market.
To avoid losing out on sales and new customers that can be gained by using search data, put the following ideas into place – they’ll help you get the most value out of your marketing campaigns, making them more appealing to shoppers and featuring products you know they want.
Out of the more than 160,000 searches for Denver Broncos or Seattle Seahawks-branded gear conducted on various ecommerce sites powered by SLI during the week following the NFC and AFC Championship games, Seattle led search activity by the slim margin of 2.6%.
Just as shoppers are shaking off their post-holiday cobwebs and vowing to stick with their New Year’s resolutions this year, retailers must also resolve to continue to stay fresh and innovative because that is what shoppers expect. Don’t let your website become stale. Here are 10 capabilities your ecommerce site must be able to do in 2014.
With billions of dollars worth of goods sold online, holiday season ecommerce has been very important to the economy. And it will only keep growing in the future. This infographic can help you design and execute your end-of-year campaigns.
When it comes to the buying preferences of B2B shoppers, suppliers need to start creating an online shopping experience similar to those in the B2C world. Translation: B2B websites need to be easy to use.
Today’s busy consumer, caught in a whirlwind of information, has little patience for such a convoluted purchase path. Instead, they want their search to yield exactly the information they need.
SEO is an important part of customer engagement and brand recognition. Adam Audette, president of Rimm-Kaufman Group offered these 10 tips on tried and true SEO tactics.
Are you looking to compete with the new Google Shopping model? Here are five tips how from Rick Backus, CEO of CPC Strategy.