SEM ARCHIVE

Adlucent Clients Report Record Paid Search Numbers  Nov 29, 2012 4:22 PM By MCM staff

Across Adlicent’s client base, year-over-year revenue skyrocketed 72% on Black Friday with an 18% increase in spend. On Cyber Monday, year-over-year revenue surged 41% while spend increased by 19%.

How Google Makes $100 Million a Day in Search Advertising  Oct 25, 2012 5:32 PM By MCM staff

Last week, Google released its “disappointing” Q3 earnings (up 5% from Q2 and up 16% year-on-year.) To shed some light on how Google’s advertising revenues reached a whopping $10.8 billion in Q3, WordStream has undertaken a comprehensive analysis of the performance of Google AdWords during the quarter. The growth in ad impressions, combined with lower costs per click, means that advertisers are now literally able to get more customers for less spend, concludes WordStream’s CTO and founder, Larry Kim.

Google’s Paid Clicks Rise, Average CPC Drops  Oct 23, 2012 6:51 AM By Tim Parry

The number of paid clicks is way up, but the cost-per-click is down, according to the third-quarter financial report released last week by Google. Why has the cost-per-click dropped, and what does this mean for merchants as the fourth-quarter kicks into high gear? Here’s what three industry experts told Multichannel Merchant.

Google Shopping Pay-per-click is Here  Oct 20, 2012 1:28 AM By Michael Briggs

Google announced months back they were going to switch the currently free shopping results into a pay per click (PPC) model effective Oct 17. Now that the date has passed, it is perfect time to double check that your account has been configured correctly and that you are not going to suddenly lose a significant source of conversions.

How Google Shopping will Disrupt Online Retail  Sep 06, 2012 10:41 PM By MCM staff

Soon, retailers’ free ride on Google will be over, and they will have to adapt to the change to Google Shopping. So what should online merchants be aware of to acclimate themselves with the new Google Shopping?

Merchants Need to Act on Google Shopping Now  Jun 28, 2012 5:00 PM By Jim Tierney

As Google Product Search morphs into Google Shopping later this year, a pair of industry experts said merchants need to get on board with the changes before they go into effect.

How SEM Campaign Helped Boost Discount Party Supplies’ Impression Share and Clickthrough Rate  Jun 16, 2012 1:52 AM By MCM staff

Within four months, Discount Party Supplies increased its overall impression share by 10% and their overall clickthrough rate by more than half a percent. In addition, the retailer went from a 30% impression share in their brand campaign to a 90% impression share.

Getting Serious About Google Product Listing Ads  Feb 05, 2012 2:42 AM By Frank Kochenash

Google PLAs merge the functionality and product specificity of comparison shopping engines with the broad reach of Google

2 Proactive SEM Initiatives That Worked for Miles Kimball  Jan 13, 2012 5:54 PM By Cynthia Tully

While it

Christmas Sweaters Making a Splash in Search Engine Marketing  Dec 12, 2011 11:11 PM By Tim Parry

As society learns to appreciate retro Christmas sweaters, search engine marketers are also taking advantage.






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