SEMDec 31, 2012 11:09 PM By Michael Briggs
Many advertisers have made adding or expanding retargeting advertising a priority for their digital marketing campaigns in 2013. As this opportunity continues to be a cost-effective means to increase conversions from existing traffic sources, the space will get more competitive and prices will continue to rise. This points to the need for marketers to be more sophisticated in deploying retargeting programs, leveraging stronger strategies than many currently in use.
SEMDec 21, 2012 9:01 PM By Nicholas Fincher
Like it or not, there is an art to successfully running an ecommerce website. Although the web is filled with survey results, whitepapers, and research on how to make your site better, there is still a lot of misleading information out there that could get you into trouble. In this article, Nicolas Fincher will help clear the air and spotlighting 5 of the most common ecommerce myths.
SEMDec 14, 2012 12:20 AM By Ari Rosenstein
Though the clock is ticking on holiday shopping this year, retailers still have time to make the season brighter and improve the playbook for 2013. As demonstrated by the sales successes of Thanksgiving Day and Cyber Monday, the savviest retailers will be those that leverage advanced tools for managing paid search, mobile and PLA campaigns.
SEMNov 29, 2012 4:22 PM By MCM staff
Across Adlicent’s client base, year-over-year revenue skyrocketed 72% on Black Friday with an 18% increase in spend. On Cyber Monday, year-over-year revenue surged 41% while spend increased by 19%.
SEMOct 25, 2012 5:32 PM By MCM staff
Last week, Google released its “disappointing” Q3 earnings (up 5% from Q2 and up 16% year-on-year.) To shed some light on how Google’s advertising revenues reached a whopping $10.8 billion in Q3, WordStream has undertaken a comprehensive analysis of the performance of Google AdWords during the quarter. The growth in ad impressions, combined with lower costs per click, means that advertisers are now literally able to get more customers for less spend, concludes WordStream’s CTO and founder, Larry Kim.
SEMOct 23, 2012 6:51 AM By Tim Parry
The number of paid clicks is way up, but the cost-per-click is down, according to the third-quarter financial report released last week by Google. Why has the cost-per-click dropped, and what does this mean for merchants as the fourth-quarter kicks into high gear? Here’s what three industry experts told Multichannel Merchant.
SEMOct 20, 2012 1:28 AM By Michael Briggs
Google announced months back they were going to switch the currently free shopping results into a pay per click (PPC) model effective Oct 17. Now that the date has passed, it is perfect time to double check that your account has been configured correctly and that you are not going to suddenly lose a significant source of conversions.
SEMSep 06, 2012 10:41 PM By MCM staff
Soon, retailers’ free ride on Google will be over, and they will have to adapt to the change to Google Shopping. So what should online merchants be aware of to acclimate themselves with the new Google Shopping?
SEMJun 28, 2012 5:00 PM By Jim Tierney
As Google Product Search morphs into Google Shopping later this year, a pair of industry experts said merchants need to get on board with the changes before they go into effect.
SEMJun 16, 2012 1:52 AM By MCM staff
Within four months, Discount Party Supplies increased its overall impression share by 10% and their overall clickthrough rate by more than half a percent. In addition, the retailer went from a 30% impression share in their brand campaign to a 90% impression share.
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